Specialist: Digital Analytics Integration (Data Engineering & Analytics) at MultiChoice

Purpose of the Position:

• To integrate and maintain pipelines between different digital analytics systems to ensure that they work together seamlessly

Key Performance Objectives

Technology Selection

• Work and support the Digital Enablement (DE) and other technical teams, to integrate analytics tools and SDKs into their platforms to enable accurate data collection
• Maintain existing MarTech and Digital Analytics pipelines, documentation and integrations in line with Group Digital’s (GD) strategic objectives
• Build and validate new integrations with other MarTech tools (CDP, DMP, GMP, etc.) to ensure that data flow between systems is accurate and always-on
• Build and maintain documentation of all digital analytics integrations to ensure business continuity
• Build and action monitoring tools into the pipelines to reduce downtime of integrations
• Develop integrations using front-end and backend technologies in line with the digital analytics architecture and best practices
• Document issues and best practices relating to specific platforms or configurations
• Communicate constantly with stakeholders throughout the engagement lifecycle, escalating important issues where needed
• Write logic necessary within target platform (web, app, etc.) to generate required values for implementation of various digital marketing technology platforms
• Train and coach technical teams on how to implement MarTech and Analytics technology into their applications in line with the Digital Analytics strategy and best practices
• Coordinate with other departments to ensure project deliverable are met to Group Digital’s (GD) satisfaction
• Work with technical teams to ensure that documentation and implementations are up to date and align to the broader strategy
• Build a knowledge base for all digital analytics technical implementations and be the custodian and Subject Matter Expert (SME) across the group.

Qualifications Essentials:

• Relevant Qualification in Computer Science, Mathematics, Statistics or Engineering

Experience

• 3-6 years proven experience developing applications and building integrations
• Experience with backend programming languages e.g., Java, Swift, Objective C, React Native, C#, Python, R, Node
• Experience with front-end programming languages e.g., Angular, Vanilla JavaScript, React
• Experience working with source control tools and platforms e.g., Git, SVN, Bitbucket
• Experience writing middleware and familiarity with patterns and best practices
• Experience working with Tag Management Systems e.g., GTM, Adobe Launch, etc.
• Experience building integrations for Salesforce Marketing Cloud, Google Analytics, Google Optimize, Customer Data Platforms (CDPs), Data Management Platforms (advantageous)
• Experience doing Server-to-Server (S2S) integrations between analytics platforms and client applications
• Working experience with different Content Management Systems (CMS) e.g., Umbraco, WordPress, etc.
• Experience integrating APIs and SDK into new and existing applications
• Proficiency in MLOps and management of data ingestion pipelines (advantageous)
• Cloud experience – Azure, AWS, Databricks, Azure Functions, Event Hubs and Streaming Analytics (advantageous)
• Experience working with Salesforce Marketing Cloud, Einstein Analytics, Datorama (advantageous)
• Experience with streaming analytics and data pipelines (advantageous)
• Working experience defining solution architecture (advantageous)
• Experience with relational (MySQL, SQL Server, etc.), real-time (Firebase) and document databases (e.g., Mongo DB, Couchbase, etc.) and working with data warehouses and/or operational databases to gather data

Technical Competencies (List the key technical competencies)

• Technical experience regarding data models, database design development
• Strong backend programming skills using C#, Java, PHP, Swift, Objective C, Node, etc.
• Strong front-end programming skills such as JavaScript, Angular, HTML5, etc.
• Strong web and app development experience with proven track record
• Experience building cloud functions in Firebase
• Strong database experience Firebase real-time database, MySQL, Mongo dB, MySQL, SQL Server
• Strong in building and working with APIs and middleware inside web and app environments
• Understanding of integrating SDKs into new and existing applications
• Technical understanding of MarTech tools and integrations
• Strong in developing and maintaining technical documentation for digital applications
• Excellent oral and written communication

Behavioral Competencies

• Accountability
• Teamwork
• Interpersonal Support
• Perseverance
• Motivating
• Prioritization
• Analytical Thinking