Starke Ayres: Product Manager at Plennegy Group

Description

The position Product Manager: Retail has become available for our Retail Sales Department based in Kempton Park. The purpose of this role is ttake responsibility for the product lifecycle for Starke Ayres and Kombat range of products, in order tattract new customers and retain existing ones.

Responsibilities:

• Leads the execution of market research testablish insights intcompetitor activity, supplier activity, customer activity, and consumer trends, in order tdetermine the market potential of products within Starke Ayres’ and Kombat brands
• Formulates strategy for current and potential, categories, and products
• Develops a roadmap through which tcommunicate it
• Works in close collaboration with suppliers and procurement tintroduce new or improved, categories and products
• Develops category and product value propositions (forecasting, pricing, profitability, positioning)
• Scopes and prioritizes activities based on business and customer impact
• Effectively communicates category and product strategy tgain buy-in from stakeholders
• Provides feedback on any changes and new developments in the marketplace that may have an effect on the Company’s future planning and product strategy.
• Evaluates Starke Ayres’ and Kombat’s range of products on an ongoing basis and identifies actual and potential weaknesses.
• Analyses market trends and recommend changes tmarketing and business development strategies based on analysis and feedback.
• Takes ownership for maintaining Retails product price list, ensuring the profitability and market competitiveness of Retails product portfolio
• Oversees the submission of annual volume budget projections for the full Retail portfoliof products based on insights gained from market research results, historical run rates, and planned marketing initiatives
• Works effectively with procurement and plant tensure the continuous availability of finished product
• Evaluates the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Provides specialized product and marketing input with regard tthe determination of the national and regional market potential of all products, and the establishment of national marketing budgets.
• Monitors product sales on an ongoing basis, and reports any major discrepancies tline manager.
• Annually submits a financial budget for Retails’ product portfolibased on projected national and marketing expenses. Monitors and controls expenses within the marketing portfolio, motivating adjustments as and when required.

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Requirements:

Qualifications:

• Degree in Commerce, or Agriculture (essential)
• Training: Microsoft Office (Essential)
• Skills: Analytical Report Writing Skills; Team Management and Development; Organization Skills
• Experience: Managerial experience - 3 years (Essential)