Tasting Room & Wine Club Manager at Helderberg Personnel

Key Responsibilities Include but Are Not Limited To

Guest Experience & Hospitality

• Managing the day-to-day operations of the tasting room to ensure outstanding guest satisfaction
• Delivering engaging and personalised wine experiences through expert product knowledge and professional service
• Handling VIP guests, group bookings, and customer feedback with discretion and attention to detail
• Maintaining exceptional presentation, service standards, and brand consistency throughout the tasting room

Team Leadership

• Recruiting, training, mentoring, and motivating tasting room staff
• Creating a positive, service-driven culture focused on excellence and accountability
• Monitoring team performance and supporting ongoing development initiatives

Wine Club Management

• Managing the administration, performance, and growth of the wine club programme
• Implementing strategies to increase membership acquisition, retention, engagement, and sales
• Ensuring members receive a personalised and premium customer experience

Sales & Business Performance

• Driving direct wine sales and identifying opportunities to increase revenue
• Collaborating with marketing, sales, and events teams on campaigns, promotions, and special events
• Analysing sales performance, visitor trends, and operational data to support informed business decisions

Systems, Stock & Operational Control

• Maintaining the effective use and accuracy of Commerce7 and related sales systems
• Overseeing stock control, inventory management, and merchandising standards
• Ensuring compliance with health, safety, and operational procedures

Candidate Requirements

• Minimum 5 years' management experience within the wine, hospitality, tourism, or luxury guest experience sector
• Proven experience working with Commerce7 and direct-to-consumer sales platforms
• Relevant wine qualification essential (minimum WSET Level 2 or equivalent)
• Strong leadership ability with experience managing and developing teams
• Sound commercial acumen with the ability to analyse sales and operational performance
• Excellent communication, organisational, and relationship-building skills
• Professional, polished, and confident when engaging with high-end clientele
• Passion for wine, hospitality, and delivering exceptional customer experiences
• Highly organised, detail-oriented, and solutions-driven
• Willingness to work weekends, public holidays, and special events as required