Trade Marketing Learner at Sanofi

JOB PURPOSE

You are the Trade Marketing Learner and are responsible for supporting & driving excellence in 5P/3D execution across Southern Africa as per calendar year business plans (Masterplan)

As the Trade Marketing Learner, you will help support and develop: 

• Channel plan (including promotion/account standards), POSM strategy, track execution and work with 3rd parties to improve our presence at store level
• Making regular store checks (2 times per week) in main channels to track plan adherence and other executional metrics

KEY ACCOUNTABILITIES

• The Trade Marketing Trainee will support the development and execution of the Trade Marketing strategy and will also support the development of scalable store activation plans for the 5 power brands across the area ensuring that a store-based approach is followed.
• Help develop the 5P/3D guidelines for the top 5 brands as part of the Brand Master Plan including model shelf layout, MSL & promo model for each relevant store format for the year.
• Identify Market/Shopper/Category trends as well as Shopper path to purchase and build them into the category vision and growth story. Create model trade presentations (Local Success Models) that are usable across the geography.
• Prepares but mainly support the 5P/3D execution plans and helps with the Toolkits for NPD/EPD/BDI by store format as per launch recommendations for the new initiative as required.
• A contact for the Brand team and sales third party team with regards to all 5P / 3D activity monthly
• Support TRAX system and have capabilities to make analysis through using internal system like SSD, IRI, Flash.

KPI’S

• Follow and complete all action plans in line with deadline.
• Market Share
• Deliver unbeatable execution across channels.

ABOUT YOU:

JOB-HOLDER ENTRY REQUIREMENTS

• Qualification: Marketing Degree or similar specialties

BEHAVIOURAL COMPETENCIES

• Numerical and Financial reasoning
• Negotiation skills
• Presentation skills
• Analytical based thinking
• Results oriented, entrepreneurial and self-motivating.
• Tenacious and resilient, driven to achieve even when faced with obstacles.
• Analytical skills with ability to develop strategies, tactics, and measurable implementation.
• Ability to think outside the box.