Trade Marketing Manager at Nurture Brands

Key Responsibilities 

• Identify the data based reporting requirements of the sales, brand and operations team
• Manage the SLA performance of third-party information vendors, such as IRI Aztec
• Deliver professional data based solutions within specified timelines
• Provide category insights to support the sales and marketing teams, while tracking performance against agreed account plans
• Conduct gap analysis of category, store penetration and ranging recommendations
• Analyse data and provide monthly and quarterly customer and brand decks
• Develop store-level planograms in line with the category plan (by key account and by region) and provide merchandising guidelines for the sales team
• Develop and advise on pricing strategy for the organisation
• Manage allocated budget effectively
• Manage projects effectively and attend NPD projects and provide assistance where necessary to get product on shelf (listing support)
• Develop and deliver forecasting data models that will;
• support the planning and procurement teams with more value-add forecasting tools
• determine the impact of promotions on the sale volumes and values
• analyse the success of new product and/or category launches (analysis of market, key - competitors, gaps, opportunities and business risks)
• enable the sales team to set realistic sales KPI's
• Assist the sales team to identify all execution gaps and sales opportunities

Requirements

Minimum Qualification

A degree in Business or Marketing

 What are we looking for

• Minimum 5 years of experience in Sales or Marketing
• Experience in data analytics, category management, supply chain
• Experience with Power BI including briefing for dashboard development
• Strong analytical skills, capable of interpreting data and identifying market trends
• Proficient is using marketing analytics' tools
• Strong proficiency in computer applications, particularly Excel
• A strategic and commercial mindset
• Excellent communication, problem-solving, and interpersonal skills