Trade Marketing Manager at The Coca-Cola Company

Job Description    

• Coca-Cola Beverages South Africa (CCBSA) has an exciting opportunity in our Commercial department. We are looking for a talented individual with relevant skills and experience for a Trade Marketing Manager position, based in Midrand.

Key Duties & Responsibilities    

• Successful Execution of Channel and Trade Marketing Plans: Develop and implement operational Channel and Trade Marketing strategies that align with overall channel strategy, driving system and customer value. Measure success by tracking revenue growth, sales volume, and market share expansion across various channels.
• Effective Cross-functional Collaboration: Foster alignment and collaboration with internal teams (Sales, Marketing, Finance, Customer Excellence, etc.) and external stakeholders (suppliers, customers, TCCC, MEC) to ensure successful delivery of trade marketing initiatives. Measured by the timely execution and smooth communication of key initiatives and resolving issues efficiently.
• Brand Activation and Shopper Strategy Implementation: Deliver superior brand activation, shopper, and channel strategies to support in-store execution and drive brand visibility. Track impact via market data, consumer engagement metrics, and ROI on trade marketing investments.
• Promotional Strategy and Revenue Maximization: Design and implement promotional execution strategies that drive sales growth and maximize revenue for key customers. Success will be measured through promotional sales lift, customer satisfaction, and effective cost management in alignment with budget.
• Market and Consumer Insights Development: Build superior market knowledge including insights into shoppers, consumers, customers, categories, and competitors. Leverage this knowledge to optimize trade marketing strategies, ensuring alignment with consumer needs and category trends.
• Capability Building and Sales Force Development: Develop and execute leadership and coaching programs aimed at enhancing the capabilities of the field sales force. Measured by improved team performance, sales skills, and overall sales effectiveness in driving trade marketing goals.
• Effective Management of Revenue Growth Strategies: Develop short- and long-term revenue growth strategies tailored to local customer needs and market dynamics. Performance will be tracked through revenue growth, margin expansion, and improved customer relationships and satisfaction.
• Ensuring Compliance and Governance: Ensure all relevant stakeholder agreements, sponsorships, and customer legal documentation meet company standards, governance, and regulatory requirements. Compliance will be assessed based on audit results, legal document completion, and adherence to internal processes.

Skills, Experience & Education    
Education

• Bachelor's Degree in  Finance, Economics or Business Administration.
• Post graduate qualification will be advantageous.

Experience

• 6-10 years of experience in sales, trade marketing, or channel management roles.
• Experience in Consumer-Packaged Goods (CPG) or similar industries (e.g., FMCG, NARTD – Non-Alcoholic Ready-To-Drink products, etc.).
• Cross-functional experience working with Sales, Finance, Product Development, and Operations teams to implement marketing strategies.
• A deeper focus on channel strategies, trade promotions, in-store execution, and market analysis is essential.

Skills

• Channel Strategy and Execution: Ability to develop and execute strategies that maximize product visibility and sales across various trade channels.
• Promotional Campaign Management: Expertise in creating and executing trade promotions that drive sales and enhance product visibility in retail and wholesale environments.
• Sales and Market Analytics: Proficiency in analyzing sales data to identify growth opportunities and optimize trade marketing activities.
• Negotiation and Relationship Management: Skill in negotiating with retail partners and building strong relationships to support successful promotions and marketing initiatives.
• Budget and Cost Management: Strong ability to manage trade marketing budgets efficiently, ensuring effective allocation of resources to maximize ROI.
• Project Management: Expertise in managing multiple trade marketing projects simultaneously, ensuring timely execution and achieving campaign objectives.

Deadline:15th December,2025