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  • Posted: Jun 27, 2023
    Deadline: Not specified
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  • e.tv is South Africa’s biggest independent and free-to-air television channel. Established in 1998, the channel has been in existence for over two decades and appeals to all races, genders, ages and income groups.
    Read more about this company

     

    Trade Marketing Specialist

    Description

    • Reporting to the Head: Digital Sales, the key performance areas include but are not limited to: 

    Interpersonal and team relationships

    • Building, supporting and maintaining interpersonal and team relationships to ensure stable working environment and achievement of team objectives. 

    Personal development

    • Completing Individual Development Plans.
    • Attending learning and development courses.
    • Participating in peer and team learning initiatives.

    Budget Compliance

    • Complying with work rules, standards and methods.
    • Taking care to minimise waste. 

    Marketing Management

    • Devising trade marketing strategies in line with organisational goals.
    • Devising and monitoring marketing budgets.
    • Planning and overseeing Public Relations and promotional events.
    • Ensuring that marketing materials sources are of the required standard and are delivered within the agreed upon timeframes.
    • Conducting pre and post analysis of all Trade Marketing events.
    • Planning, managing and implementing eMedia Sales events.
    • Ensuring that the planning and implementation processes are in line with the eMedia brand identity and brand positioning. 

    Event Management

    • Creating and implementing an events calendar.
    • Management and planning of events / outside broadcasts when and if required.
    • Creating event budgets and ensuring the budget is closely monitored and/or adhered to.
    • Completing reconciliation activities in line with established guidelines from the Finance team.
    • Conceptualising and providing costing to clients for events. 

    Stakeholder Liaison

    • Managing suppliers when and if required.
    • Creating innovative platform and/or events to build and grow relationships with agencies, clients and key stakeholders.
    • Create opportunities for brand leverage and develop diverse strategic partnerships.
    • Liaising with the relevant internal stakeholders and ensuring seamless communication for each project from initiation to implementation.
    • Working closely with the Social Media and Sales teams to ensure that content is generated and kept up to date on all Social Media platforms. 

    Requirements

    • A National Senior Certificate is essential. 
    • A National Diploma in Marketing / Events is essential.
    • A Bachelors Degree in Marketing / Events is recommended.
    • A minimum of 2-3 years experience in Trade Marketing role within the Media / Broadcast Industry is essential. 
    • A minimum of 2 years experience in Events Management is recommended and would be advantageous. 

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to eMedia Investments on etv.mcidirecthire.com to apply

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