UI/UX Designer at BET Software

The UI/UX Designer is responsible for the design and implementation of all the experiences a user has when interacting with a digital tool. The UI/UX Designer works closely with our business representatives, product owners, project managers, developers, and marketing Team to ensure seamless web/mobile design and the successful implementation of UI/UX best practices and principles across all our digital platforms.

Minimum requirements:

• At least 3-5 years’ experience in Front-End development.
• BSC Degree in Computer Science / Web Design Certificate.
• Completed SASS Course on Udemy (https://www.udemy.com/course/sasscourse/)
• Proficient in HTML, CSS, and SCSS.
• Proficient in cross-browser development.
• Proficient in Bootstrap 3& 4 and JavaScript.
• Knowledge in Photoshop.

Responsibilities:

Research

• Identify the potential users of the system in terms of geographic location, financial standing, culture, language, and other factors.
• Analyse what users are saying to reveal their user goals.
• Analyse qualitative data and provide recommendations.
• Present the data in ways that can be used to drive design: a) personas, b) user stories, c) user journey maps
• Critically evaluate any previous user research and start your own research where appropriate.
• Perform Synthesis and Ideation.
• Identify the correct objectives and criteria for decision-making.
• Identify and ask the correct questions and leverage those people who ask the correct questions.
• Hold focused idea generation sessions, with appropriate time limits.
• Set expectations and direct/focus the discussion.
• Be open to ideas that challenge existing views/opinions.
• Avoid group thinking and other biases.

Information Architecture/Design

• Define metadata that may assist the organisation with better design decisions.
• Establish the flow between a user and the solution to ensure the shortest route to completion (user tasks).
• Uncover and describe users’ patterns of usage/behaviour.
• Organise, structure, and label content, functions, and features for the product in a logical and meaningful manner.
• Make recommendations between different design patterns for organising content (such as faceted navigation, tagging, hub and spoke, etc).
• Develop a controlled vocabulary for both developers and users.
• Analyse data for outliers and take appropriate action.
• Run online and offline ticket/card sorting sessions, so development can prioritise improvements beyond merely technical and business requirements.
• Understanding of user socio-cultural - time - historic - geographical - physical - markets - use – task.
• Ensure the design is useful and accomplishes user goals, including non-practical benefits.
• Use fundamental principles of visual design (like contrast, alignment, repetition, and proximity) to de-clutter user interfaces.
• Ensure the user can effectively and efficiently achieve their end objective with the shortest possible route
• Ensure the user can easily find and complete their task/objective in an increasingly complex and varied product offering.
• Ensure the user experience is credible with feedback, confirmations, and appropriate messaging
• Ensure the brand, image, identity, aesthetics and emotional design of the solution is desirable: appropriate typography – grids – page layouts – colour palettes – icons – organisational branding.
• Ensure the design is accessible to users who may not have a full range of abilities, this includes impaired vision, hearing loss, motion impairment or learning impairment.
• Plan and schedule user experience development in consultation with developers and project managers/scrum masters.
• Constructively critique the work of team members, taking into consideration longer-term relationships.
• Explain and evangelise the cost-benefit of user experience activities with development and management
• Lead the multidisciplinary team in terms of user experience and design by making appropriate and well-thought-out decisions.
• Ensure the team remains engaged and involved with providing the optimum user experience.
• Promote the ongoing professional development of the team in UI/UX.
• Complete Prototyping.
• Translate ideas into interactions by developing prototypes and simulations.
• Choose the appropriate fidelity of the prototype for the phase of design.
• Use fast iteration models to generate rapid turnarounds.
• Create paper prototypes where needed.
• Properly explore the design space before deciding on a solution.
• Create interactive electronic prototypes where possible.
• Perform Usability Evaluation.
• Choose the most appropriate evaluation method: formative v summative test - moderated v unmoderated test - lab v remote test - usability testing v expert review - usability testing v A/B test - usability testing v survey.
• Interpret usability principles and guidelines and use them to identify likely problems in user interfaces.
• Understand how to design an experiment and how to control and measure variables.
• Plan and administer different types of usability evaluation.
• Log the data from usability evaluations.
• Analyse the data from usability evaluations.
• Measure usability and prioritise usability challenges.

Perform Technical Writing

• Always keep the user of the documentation in mind, so that ease of comprehension remains the top priority.
• Plan the purpose and scope of your writing before beginning.
• Set goals and timelines and communicate them.
• Ensure follow established templates, styles, formats, and expectations.
• Draft a high-level outline covering all topics, then fill in specific content and supporting graphics.
• Review your drafts to ensure you have achieved accuracy, conciseness, and the required levels of comprehension.
• Publish and deliver the documents on time.
• Define UI/UX requirements into tasks/tickets for the development team in a manner the development team understands.
• Test the target audience’s understanding and refactor as appropriate.
• Choose the right kind of document for the situation.
• Write content in the tone of voice that matches the organisation's identity or brand.

Review and Refine the UI/UX Experience

• Liaise with stakeholders and manage expectations.
• Ensure organisational product/solution is competitive and relevant.
• Where possible ensure the organisation leads the market in terms of UI/UX.
• Measure and monitor the effect of UX on product/organisational success.
• Refactor designs and plans as required.

Perform Testing

• Test internally for inconsistencies between what was expected and what was delivered
• Provide development appropriate feedback
• Ensure changes are implemented before “go-live”

Skills and competencies:

• Excellent communication skills (verbal and written)
• Strong attention to detail.
• Must be able to adapt to work in a fast-paced, dynamic environment.
• Resilience and capability to be forward-thinking and learning.
• Excellent time management and planning skills.
• Strong creative and innovative capabilities.