UX Copywriter at PwC South Africa

Core Areas of Impact

Writing & Structuring Content for Digital Experiences

• Craft clear, concise, and action-driven microcopy for elements and components including but not limited to buttons, tooltips, and system messages.
• Design user-friendly onboarding flows and instructional content that guide users effortlessly.
• Write error messages and alerts that are helpful, not frustrating, reducing confusion.

Ensuring Consistency & Accessibility Across the App

• Maintain a consistent tone of voice, terminology, and language patterns across all product squads.
• Ensure content meets accessibility standards and is easy to understand for diverse users.
• Collaborate with Service Designers and UX/UI Designers to align copy with broader experience flows.
• Maintain brand consistency across all written content.

Content Strategy & Cross-Team Collaboration

• Develop content frameworks, style guides, and reusable language components to ensure consistency.
• Work within Agile squads, contributing to backlog grooming, sprint planning, and design critiques.
• Advocate for plain language, user-first messaging, and readability improvements across the product.

Key Responsibilities

• Write and refine UX copy that enhances usability, clarity, and brand alignment.
• Develop content frameworks that standardise language usage across the app.
• Collaborate with designers and researchers to validate copy through user testing.
• Ensure accessibility compliance, making content inclusive and easy to understand.
• Iterate on content based on user feedback and analytics insights.
• Ensure all written content aligns with the brand's voice and guidelines.

Key Skills & Experience

• Proven UX writing skills, with experience in microcopy, interaction flows, and content design.
• Strong understanding of accessibility best practices and plain language principles.
• Experience working within Agile teams alongside designers and developers.
• Ability to simplify complex ideas into clear, engaging content.
• Familiarity with UX tools like Figma, Miro, or other collaborative platforms is a plus.

Qualifications and Certifications

• Relevant qualifications and certifications will be required