UX/UI Designer at Pavago

About the Role:

• Our client is seeking a UX/UI Designer to create intuitive, user-friendly, and visually engaging digital experiences. This role is responsible for the full design lifecycle from research and wireframing through high-fidelity mockups, design systems, and developer collaboration. A UX/UI Designer ensures that products are both beautiful and functional, balancing user needs with business goals.

Responsibilities:

User Research & Analysis:

• Conduct user interviews, surveys, and usability tests.
• Translate findings into personas, journey maps, and actionable design requirements.
• Use analytics tools (Hotjar, FullStory, Google Analytics) to understand user behavior.

Wireframing & Prototyping:

• Build low-fidelity sketches and high-fidelity clickable prototypes in Figma, Adobe XD, or Sketch.
• Iterate quickly based on user feedback and stakeholder input.

UI & Visual Design:

• Create polished interfaces with attention to layout, typography, color, and branding.
• Develop and maintain style guides, component libraries, and full design systems.
• Ensure responsive design across web and mobile platforms.

Accessibility & Standards:

• Design with WCAG 2.1 AA accessibility in mind (contrast, alt-text, keyboard navigation).
• Ensure internationalization/localization considerations where relevant.

Collaboration & Handoff:

• Partner with product managers to prioritize features and design scope.
• Work closely with engineers to deliver specs, assets, and design documentation.
• Use Zeplin, Figma Dev Mode, or InVision Inspect for efficient handoffs.

Iteration & Testing:

• Run A/B tests on design variations.
• Collect feedback from users, stakeholders, and QA.
• Continuously refine designs to improve usability and conversion.

What Makes You a Perfect Fit:

• Strong empathy for users, balanced with a sharp eye for detail.
• Excellent communicator who can explain design decisions clearly.
• Portfolio that demonstrates both UX problem-solving and UI creativity.
• Comfortable collaborating in Agile/sprint environments.

Required Experience & Skills (Minimum):

• 2+ years UX/UI design experience.
• Proficiency in Figma, Adobe XD, or Sketch.
• Experience building wireframes, prototypes, and responsive layouts.
• Understanding of UX principles and usability best practices.

Ideal Experience & Skills:

• Experience with SaaS, mobile apps, or e-commerce platforms.
• Knowledge of front-end basics (HTML/CSS) for better dev collaboration.
• Familiarity with design systems at scale.
• Exposure to analytics tools and user testing platforms.

What Does a Typical Day Look Like?

A UX/UI Designer’s day revolves around understanding users, crafting designs, and collaborating with stakeholders. You will:

• Research and analyze user behavior through interviews, analytics, and usability tests.
• Design wireframes and prototypes that capture new features and workflows.
• Collaborate with product managers and engineers to ensure designs are feasible, aligned with goals, and implemented accurately.
• Maintain design systems and style guides to ensure consistency across products.
• Gather feedback from users and stakeholders, refining designs through iteration.
• In essence: you are responsible for ensuring that every interaction a user has with the product is intuitive, accessible, and visually engaging.

Key Metrics for Success (KPIs):

• Usability scores and user satisfaction ratings.
• Increased task completion rates and reduced user errors.
• On-time delivery of design assets and prototypes for sprints.
• Consistency of implementation with design specs.
• Adoption and expansion of design system usage.