Value To Market Director at The Coca-Cola Company

Function Related Activities/Key Responsibilities

• Implement multi-year commercial and capability plans on Road to Market(and consumer) that support topline revenue growth and margin expansion expanding the system capability and right cost structure for profitability in Road to Market as well as using Value to Market to determine best approach to reach the consumer within the occasion we are targeting.
• Target Value to Market-induced Portfolio Optimization and Management with focus on more impactful and sustainable Innovation, leveraging the full power of our full (hot and cold) portfolio; this role also includes the strategy definition around where and how to best leverage key equipment as Road to Market (e.g. vending)
• Leverage superior understanding of all key execution levers to accelerate on Distribution, Equipment management, Salesforce effectiveness, Out-of-stocks & Cost-To-Serve Optimization using Road to Market framework (sense, shape and service) and thus grow topline (revenue expansion) and bottom line growth (cost to serve management)
• Develop and shape our online Value to Market targeting channel/Customer margin requirements and fulfillment costs.
• Development alternative “Value to Market” solutions to maximize availability of The Coca Cola Company brands as well as optimizing the revenue growth from new The Coca Cola Company brands targeted for scale such as Costa
• Key node in a network of Subject Matter Expert on Revenue Growth Management and Road to Market / Value to Market concepts (esp on Portfolio Optimization and Premiumization as well as Margin Expansion)
• Support global category leaders as they develop brand/category strategies targeting Stock Keeping Unit optimization and outlet availability expansion.
• Overview the implementation of the Value to Market Framework & tools, w/ focus on long term deployable and scaled system solutions for The Coca Cola Company and Bottlers.
• The role is laid out as an end to end system capability and will be collaboratively deployed with Global Customer & Commercial as well as our bottlers. It is likely to be customized for market context (developed, developing, emerging) and bottler capability need.

Education Requirements

• Bachelors Degree

Related Work Experience

• 10+ years of leadership experience in Commercial planning and commercial execution with strong skills in Revenue Growth Management, Segmentation, Road to Market , Value to Market, Innovation and Channel strategy.
• Thought Leadership – ability to generate new ways of thinking about our business and identify innovative ways around effective and efficient ways to reach the right consumers
• Proven system understanding incl Road to Market and Customer knowledge, incl deep understanding of the complexities of the System including bottler economics and system leverages, processes and tools in order to optimize solutions with our customers across channels.
• Solid analytical and conceptual skills and ability to think from planning to execution and solid system commercial and brand management.
• Solid Data Interpretation skills – ability to understand complex data and ability to explain to Customers, Bottlers, etc. in a way that is meaningful to their business needs.
• Desirable to have candidates with Bottler experience.

Functional Skills

• Value to market.
• Portfolio management.
• Segmentation.
• Supply chain.
• Commercial execution.