Vice Principal Student Affairs (Sales) at Newbridge Graduate Institute

Role Description:

• To manage the campus sales team and motivate the team to reach team and individual campus database collection, appointment, application, and registration targets under the supervision of the Sales Manager.
• Responsible for initiating and managing relationships with prospective students from target schools through every stage of the recruitment process (leads, appointments, applications, and registrations) and report on individual and team sales activities per set targets.
• To achieve campus application targets and implement campus sales and marketing initiatives and plans aimed at attracting students to apply for undergraduate qualifications.

Duties and Responsibilities:

Within the framework of the NGI business strategy, to help develop and implement the Campus Sales strategy. This includes but is not limited to the implementation of strategy for:

• Brand Positioning
• The appointment of campus Student Advisors (SA), Senior Student Advisors (SSA), Marketing Consultants and Senior Marketing Consultants
• School Targeting
• School Presentations
• Career fairs
• Database collection and management
• Callers and the conversion of booked appointments to arrivals
• Reception and customer facing protocols
• Interviews and the conversion to Applications and Registrations

To work with management to ensure:

• SSA and SA’s, Marketing Consultants and Senior Marketing Consultants are trained and ensure they are competent in all key performance areas
• Clear objectives and targets are set for SSA, SA’s, Marketing Consultants and Senior Marketing Consultants and manage their performance using qualitative and quantitative measures
• Required marketing material is accurately and timeously forecasted
• Reporting on key sales achievement vs. targets to the Campus Principal and Regional Sales Manager on a weekly and monthly basis
• Development and maintenance of relationships with target schools
• Weekly meetings with SSA and SA’s are held to monitor their performance against all key indicators i.e., school presentations, career fairs, database collection and management, calling campaigns, interview bookings and arrivals, conversion of interviews to applications and applications to registrations
• Sports and social activities are monitored to ensure that students participate in activities as per set norms and targets, in collaboration with NewBridge Sports Institute
• Student Advising team are guided and mentored to improve sales and closing skills
• Custodianship of the CRM Information system and ensuring 100% use by the sales team
• Growth of the campus as measured by sales achieved against set targets

Key Responsibilities:

• Ensure all sales activity takes place in line with the brand and campus marketing plan
• Develop a sales plan to meet the campus sales and marketing objectives
• Achieve campus sales targets vis. student numbers, revenue per student and total turnover net of bursaries.
• Roll out the tactical sales plans consistent with your campus sales strategy. This includes all direct sales activity, approved social media and promotional activity
• Build and maintain a dynamic group of Marketing Consultants, Senior Marketing Consultants, SA’s and SSA, through supporting effective recruitment and selection and training processes
• Ensure that all team members are trained and coached with product knowledge and sales techniques
• Proactively monitor and evaluate the performance of SA’s and SSA’s to ensure that individual team member's targets are agreed upon and achieved
• Ensure that the activities of the campus sales team comply with all relevant legislation, ethical standards and company policies
• Foster a teamwork approach and a sense of partnership with the academic, finance, operations and HR teams, aimed at optimizing all opportunities to identify and exploit synergies and enhance sales-effectiveness

Required Competencies:

• Excellent interpersonal and communications skills.
• Minimum of 5 years experience in sales, ideally within a customer-focused or education environment.
• Target driven, friendly and methodical individual who works accurately and can handle pressure.
• Time management skills.
• Completed Tertiary Qualification preferably a degree; postgraduate qualification advantageous.

Role specific requirement:

• Drivers license and own vehicle is a compulsory requirement

Salary:

• Competitive salary dependent on qualifications and experience.

Closing Date 28 February 2026