At IGI we specialise in Small Data. We look at the reasons why people do what they do. We think that you have to walk in another person’s shoes to truly understand what they need and what drives them. Empathy is what makes us human and means that we understand, and to some extent, feel someone else’s emotions. We call this Cultural Insight. With consumer networks across Africa and the Middle East, we have worked with a number of big brands to help them understand and engage with their consumers. We offer a range of products, designed to help brands understand their markets better and to turn consumers into lifelong fans and diehard advocates. These networks allow us to both extract information from the market and disseminate messages, resulting in unexpected, exciting and actionable insights as well as powerful, targeted advocacy and Word of Mouth campaigns.
AddressUnit 301 The Foundry 74 Prestwich Street Greenpoint Cape Town 8001 South Africa
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