Open form is found in poetry, music, architecture, theatre, art and sculpture. It lends itself to freedom, to finding the appropriate expression, and stimulating a desired response - liberate, flow, continue.
As open form perfectly describes creative communication that invokes a response, the term lends itself to the advertising, marketing and communications resource - OPENFORM. With branches in both the Western Cape (Cape Town) and the Eastern Cape (East London), the company opened its doors in March 2007.
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