Smile 90.4FM is a bilingual radio station that offers entertainment, information and inspiration to the upper LSM Metropolitan audience of Cape Town.
The station took to the airwaves in Cape Town on 25 March 2013 with the purpose of putting a smile on every listener's face. Although a complete co... read moremmercial station, Smile90.4FM resonates and empathises with the community.
Smile 90.4FM format is 60% music, 40% talk. Smile's music, 'Cape Town's best mix of the 80s, 90s and now' consists of 50% international and 50% South African songs.
Talk comprises 55% English and 45% Afrikaans. Talk content is led by Smile News, "Amplifying the good news in the Mother City". This unique news positioning finds expression in a topical good-news story opening and closing each bulletin.