Current Jobs at Diageo

Key Responsibilities 

• Lead the way on measurement and evaluation around Events with the help of our measuring systems. 
• Educate and inspire brand teams with proven results and learnings to shape future briefs and campaigns that are relevant for consumers and customers (and shoppers where required). 
• Develop and deliver all the events programs for all key brands optimizing for maximum efficiency and effectiveness. 
• Work with the Head of Reserve, CP&A and Marketing counterparts to define the appropriate goals, budgets, and strategies to deliver the events calendar. 
• Work with Brand Ambassadors on developing the executional plans to drive cultural relevance via the on trade, events, and influencers. 
• Consult brand teams on ATL campaigns and media plans to ensure consistency with brand and events strategy to Event execution. 
• Set up key mentoring programs against these critical groups and leverage these to drive advocacy, recommendations, and depletions. 
• Manage activation and events agencies to effectively deliver on customer business plans. 
• Work with key agency partners to execute the most efficient and effective experiential events to deliver on core business strategic objectives. 
• Challenge standard practice to ensure Diageo is known as the best in events execution, and share / apply learnings across the different brands. 
• Consolidate reporting on key initiatives and performance and intervene where required. 
• Drive full compliance to DMC, GAR and CARM requirements for all initiatives. 

Minimum Requirements: 

Qualifications 

• Relevant marketing qualification – degree / diploma 

Experience 

• Minimum 5 years’ experience in Customer Planning and Activation / PR / brand ambassador and events roles. 
• Fully adept at localizing global toolkits and engagement platforms into engaging stories, customized to each channel. 
• Expertise in shaping media-worthy narratives that tap into consumer passion points and drive visibility and engagement at scale. 
• Deep knowledge of local media landscape and cultural trends to develop revolutionary communication plans. 
• Strong project management and planning skills. 
• Brilliant relationship-building skills, with a strong ability to be able to work in a complex matrix organization with multiple stakeholders. 
• Experience in other Commercially oriented roles is desirable. 
• Strong interest in data and campaign measuring tools to evaluate effectivity and efficiency of our culture campaigns. 
• Self-motivated and able to actively identify new opportunities and deliver against them. 
• Interest in cultural territories and communities such as food, fashion, film, music, digital lifestyle etc. 

go to method of application »

Responsibilities Include:

• Establishing competitive advantage through Innovation and customer marketing expertise, demonstrating operational excellence.
• Ensuring integration of Innovations into the commercial planning calendar, aligning with strategic objectives; develop commercial plans and collaborate to secure commercial alignments required for successful launches.
• Driving flawless planning and execution through the Brilliant Execution Process, supporting transformational change initiatives; deliver the tools and execution materials required to drive world class innovations commercial execution.
• Developing a comprehensive understanding of channel outlet profiles to drive commercial standards implementation. Leverage market trends and internal opportunities to develop effective innovation channel plans.
• Leveraging strong analytical skills to uncover insights, track progress, implement corrective action and deliver against business KPIs.
• Tracking and evaluating point of purchase execution against well-defined scorecard metrics (distribution, visibility, share of shelf, merchandising guidelines, pricing, etc.) ensuring we deliver on time every time to our customers.

Skills Required

• Stakeholder engagements, i.e., managing stakeholders across functions (CR, Supply, Commercial, etc.) and leadership (GMs, HODs, field team, etc.)
• Be a self-starter who can collaborate effectively and deliver results through a team-oriented approach.
• Logical thinking, methodical and a pragmatic problem-solving style that can navigate through organizational barriers and complexities.

Qualifications

• Suitable degree
• Valid Driver’s license

Experience

• Minimum 8 years of experience in sales and/or customer marketing/trade marketing areas with a clear understanding of how sales organizations operate and how to drive its effectiveness.

go to method of application »

Main Responsibilities Include:

• Leading Integrated Business Planning into the Demand Review Management Process
• Leading the Brilliant Execution Process
• Establishing competitive advantage through customer marketing expertise
• Targeted Trade Investment that maximizes ROI
• Simple, effective decision making and clarity of accountabilities

Requirements:

Qualifications

• Commercial or Business related degree
• Driver’s license

Experience

• Minimum 8 years' experience in commercial planning, customer marketing, or related field.
• Project Management Expertise
• Extensive Commercial and Financial decision making experience
• Strong analytical skills, systems aptitude and data handling expertise
• A track record of build collaborative and influential relationships with customers and industry peers in Commercial.