Current Jobs at Diageo

About the role: 

• The Content and Media team is charged with supporting brand building with a focus on connected availability by overseeing the development, implementation and continuous improvement of media strategies that support delivery of MBP objectives. This includes overseeing the creation of engaging content that are fit for platform/media channels, consistently delivering OTIF and fully funded media plans that build salience. This team is also expected to establish and maintain strategic partnerships with agency partners plus lead and shape content and media innovation
• This role will be responsible for transforming how our brands connect with consumers efficiently and effectively. The role will implement the key principles of the Future Media Model which include a) Greater collaboration b) Local-led Insight c) Joined-up thinking d) Elevated effectiveness e) Enhanced efficiency. The role will serve as an end-to-end media expert responsible for delivering world class data-driven media strategy and plans for our brands that are activated brilliantly working seamlessly with the category brand teams. The purpose of this role is to ensure that all the brands have brilliant media plans with digital programs, including e-commerce, as a core element. 
• The role will also select and work with all our content creation, digital and media agency partners to ensure we can get the most out of them and that we are doing rigorous performance measurement to deliver optimal media effectiveness. 

Role Responsibilities: 

Media Buying and Implementation

• Develop and implement innovative, future fit and efficient word class media plans in line with MBP objectives, ensure OTIF plan approvals and LPOs to guarantee consistent brand building.
• Evaluate media plan scenarios based on budget parameters and brand objectives showcasing trade-offs between options.  Work with Agency to make sure scenarios take into account media standard processes.
• Provide ongoing recommendations on optimization of media plans to account for changes throughout the year (e.g., incremental A&P, budget cuts, initiative changes, media landscape shifts) employing Diageo tools where applicable.
• Facilitate connections to E-Commerce and delivery of a more comprehensive ecosystem across all connection touchpoints.
• Help drive a performance marketing attitude and culture when it comes to media optimization to drive marketing effectiveness to ensure delivery of ROI on A&P spend by identifying vehicles to drive this.

Media Innovation

• Seek out data-driven and/or technology opportunities to connect with consumers in a significant way.
• Lead partnerships with external vendors that deliver on media innovation.

Agency Management & Partnerships

• Oversee the performance of the media agency of record to ensure they are delivering on value, performance, and effectiveness.
• Key liaison between the media agency (local, regional ad global) and brand teams, ensuring agency is delivering on key tasks in a timely and effective manner.
• Represent EABL at the Regional Media Hub and Global Media Hub and provide input to decisions that affect the markets.

Experience required: 

• Bachelor’s degree or equivalent experience in Business, Marketing or related field.
• 5 years+ experience in media strategy and planning of media on a portfolio client within a marketing/agency environment.
• Expert knowledge of performance advertising, media strategy, consumer research.
• A passionate media expert that has a deep understanding of the media landscape within a CPG business model and the P&L levers that drive growth.
• Have a deep understanding of consumer behaviour across all media channels and an eye on the future to ensure Diageo is always at forefront of change.
• Proven ability to craft media planning strategies and activations that have delivered YoY growth
• Proficient digital user: evidenced ability in planning across different digital channels and platforms (social, display, video, etc.), comprehending the functions each serves in the consumer journey.
• Analytical mindset understands continuous testing and improving based on details and data. I able to transform them into a media plan and performance such as A/B tests and optimization.

Skills required: 

• Critical thinking - A strategic and visionary leader able to make bold strategic choices that deliver for the short and long term.
• Commercial competence – An understanding of business end to end and providing robust counsel to executive team.
• Performance driven - Has an acute focus on performance and results, is highly accountable and determined to win.
• Agile - Demonstrates pace and urgency, responding quickly to emerging threats and opportunities,
• Influencing – can navigate a matrix organisation and build brilliant relationships internally and externally.
• Personally resilient – able to maintain emotional balance in the face of pressure and high-performance expectation.
• Externally focused - Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and legislation trends.
• Invest in Talent – Track record of leading leaders and ability to build and nurture high performing teams and insightful into what drives performance.   

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About the role: 

• To build the Reserve Brands in these leading influencer outlets & accounts, delivering perfect luxury execution of the sales drivers (365 Essentials) across every consumer touchpoint within every target outlet.
• This is a dedicated sales resource to drive equity and sales of the Reserve spirits portfolio by partnering for profit with the TLA/Pacemaker universe (on and off trade, as per in market RTC segmentation).

Role Responsibilities: 

• Deliver equitable and long-term business relationships with all touch points in each of the leading influential TLA/Pacemaker customers (target min 30 per sales exec)
• Develop joint account plans for these customers that deliver and brilliantly execute the brand plans for targeted and agreed priority Reserve brands by outlet, based on rigorous consumer segmentation
• Collaborate with these customers to create and deliver tailored trade marketing programs that fit with customer needs, whilst adhering to global execution guidelines for the 365 Essentials (e.g., menus, parties and events, exclusive visibility, POS, promotions, etc.)
• Be the established and indispensable industry authority for each customer, to become increasingly influential within the outlets
• Create memorable experiences for consumers through our customers by working closely with the Reserve Consumer and Customer Marketing teams to create and deliver flawless execution of the joint Reserve / Account plan
• Own the total commercial relationship within each outlet, taking full responsibility for the outlet’s sales, NSV and promotional efficiency (NRM).

Qualifications

• Driver’s license
• 3-year diploma/degree will be advantageous

Experience

• 2-3 years sales experience essential, preferably in the FMCGG/beverage industry
• Must have developed expertise in the drinks industry and have in-depth category and product knowledge (intrinsic knowledge of cocktails an advantage)
• Previous experience in luxury selling (e.g., Super-Premium spirits, premium wine / champagne / top end F&B experience) an advantage

Key Skills

• Commercially strong with a good understanding of how luxury brands operate in the trade
• A passion for luxury and Reserve with an understanding of competitors, distributors and key customers:  their businesses and their shoppers / consumers in the Reserve universe
• Strong account planning, selling and negotiating skills
• Strong relationship skills: proven ability to influence, persuade and network
• Good communication skills – both written and verbal; particularly strong presentation abilities.