Current Opportunities at Publicis Groupe

Job Description

Job Overview:

• The Above the Line (ATL) Media Planner is responsible for developing and executing effective media plans that maximize reach and impact through traditional media channels such as TV, radio, print, and outdoor advertising. The ideal candidate will have a deep understanding of the media landscape, strong analytical skills, and the ability to translate client objectives into successful media strategies.

Key Responsibilities:

• Develop comprehensive media strategies for ATL campaigns, including TV, radio, print, and outdoor advertising.
• Produce detailed TV, radio, and print plans.
• Collaborate with the outdoor planner for out-of-home (OOH) plans.
• Conduct market research to identify target audiences, media consumption habits, and competitive analysis.
• Produce reach curves and optimization analyses for strategic input.
• Provide guidance and analysis on the best performing titles, channels, programs, and stations for optimal delivery.
• Obtain media schedule approvals from clients.
• Chase outstanding creative materials from clients and partners.
• Compile and deliver Proof of Life documents.
• Attend internal and external client status meetings.
• Manage the CE (Cost Estimate) and PO (Purchase Order) process, ensuring accurate tracking and monitoring with the buyers.
• Plan and allocate media budgets effectively to ensure optimal reach and frequency.
• Negotiate and purchase media space and time from various media outlets.
• Monitor and analyze campaign performance, making adjustments as needed to optimize results.
• Prepare detailed media plans, schedules, and reports for clients and internal stakeholders.
• Produce and deliver Post Campaign Reports.
• Respond to global report requirements.
• Maintain a good relationship and understanding of media owner platforms.
• Load Plan onto Publicis Planning tools
• Stay updated with industry trends, new media opportunities, and emerging technologies.
• Work closely with the creative team to ensure media plans align with creative strategies.
• Manage relationships with media vendors and partners.
• Provide post-campaign analysis and insights to clients.

Qualifications

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 3-5 years of experience in media planning, specifically in ATL channels.
• Strong understanding of media planning tools and software.
• Excellent analytical and numerical skills.
• Strong negotiation and communication skills.
• Ability to work under pressure and meet tight deadlines.
• Creative thinking and problem-solving abilities.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).

Preferred Qualifications:

• Experience working in a media agency environment.
• Familiarity with digital media and integrated marketing campaigns.
• Certification in media planning or a related discipline.

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Job Description

Job Overview:

• The Client Portfolio Lead will manage and produce high-quality work in line with agency and global processes, oversee the delivery of clear, innovative strategies at a senior level, manage client relationships, and ensure the seamless integration of ATL and digital strategies. This role will also involve mentoring and developing team members, managing financials, and contributing to new business pitches.

Key Responsibilities:

Quality Management:

• Adhere to agency and global processes and tools.
• Oversee the delivery of clear, innovative strategies at a senior level.
• Manage general work output quality from the business unit.

Client and Team Management:

• Manage client relationships at all levels within the business.
• Motivate, mentor, and discipline team members as necessary.
• Ensure teams (Offline and Online) consolidate flow plans into one comprehensive flow plan.
• Work collaboratively with partner agencies and internal teams (Zenith, Publicis Media Digital Team).

Financial Management:

• Manage the end-to-end financials of your accounts.
• Deliver accurate invoice packs to clients to meet payment cycles.
• Maintain over-dues at no more than 9.5% of book outstanding per month.
• Achieve revenue growth targets (5% increase in revenue through fees or diversified services).
• Supply accurate budget figures quarterly.

Client Satisfaction and Retention:

• Achieve key client satisfaction scores (75% average, no less than 70% for a single discipline).
• Ensure no loss of local business in the next 24 months.

Publicis Media Representation:

• Keep abreast of international and local trends across all agency disciplines.
• Deliver bi-annual thought-leadership or opinion pieces.

Talent & Culture:

• Maintain a staff turnover rate of less than 20%.
• Complete all appraisals as per company policy with salary increases linked to clear staff KPIs.

New Business Development:

• Assist with new business pitches, leveraging pitching experience.
• Enter two awards annually that warrant winning.

Strategic Implementation:

• Drive the implementation of strategies with strategists and planners.
• Maintain overarching portfolio flow plans.
• Collaborate with the Research & Insights team to gather and analyze required data.

Key Performance Indicators (KPIs):

• Accurate invoice packs and financial performance.
• Revenue growth and client satisfaction.
• Effective client retention and representation of Publicis Media.
• Talent and culture management.
• New business development and award entries.

Weekly Activities:

Meetings:

• Attend media briefings, client presentations, internal status meetings, and client status meetings punctually.

Collaboration and Implementation:

• Work with internal teams and creative agency partners.
• Ensure portfolio flow plans are maintained and updated.
• Support research and data analysis activities.
• Maintain and update time sheets promptly.

Qualifications

Required Experience and Skills:

Experience:

• Senior Media Specialist with a minimum of 7 years of media experience, with a thorough understanding of ATL and Digital media.
• Experience in Africa.
• Comprehensive knowledge of all planning and buying processes.
• Experience managing teams and working within Media Agency processes and tools.

Skills:

• Numerically strong and analytically capable.
• Strong communicator with effective interpersonal skills.
• Advanced IT skills (Microsoft Word, PowerPoint, Excel, Outlook, and web-based applications).
• Proficiency in cross-tabulation software (Telmar/Ariana, TGI/GWI).
• Ability to synthesize various inputs into accurate representative views.
• Fluent in English with strong business writing and presentation skills.
• Solid data interpretation and analytics abilities.
• Strategic thinking and problem-solving skills.
• Ability to develop strategies that consider cultural and social trends as well as client-relevant data.

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Job Description

Main Purpose of Job

• To negotiate, buy and place client media, using correct rates with the correct Media Owners and ensuring right and accurate documentation to allow for invoicing.

Responsibilities:

• Account Management
• Responsible for delivery of buying service on portfolio
• Attend client/team/status meetings
• Maintain key stakeholder relationships  (agencies, brands,  client   portfolios)
• Develop negotiation strategy on client portfolio

Media Buying, Administration & Budget Management

• No PO, No Booking
• Implement the approved media plan across all mediums
• Provide clear briefing to media owner sales representatives
• Negotiate the best deals in terms of efficiency, effectiveness, price, quality and value added opportunities of the agreed media plan if not already included
• Strive for optimal savings on all media buying
• Issuing of chase lists to Creative Agencies / Client
• Liaising with Creative Agencies – flighting codes / material etc.
• Ensure that media schedule rates match the media flowplan
• Check all contracts timeously and flag discrepancies with planner immediately
• Check that monthly billings match expectation created by PO’s and/or flowplan and highlight discrepancies and corrections to campaign managers/media planner/BUD where applicable to enable them to correctly update their plans and PO trackers
• Supply alternative TV spots to planner where applicable and book alternatives within 48 hrs
• Amend or cancel bookings as and when required by Client, re-negotiating deals in order to avoid penalties wherever possible
• Negotiate maximum compensation for non-adherence to booking parameters or poor quality reproduction
• Respond to ad hoc buying requests from Client and planners
• Provide Resources with all relevant documentation for billing purposes, including signed Cost Estimate, Purchase Order, Signed Schedule, Updated plans from Planners/Campaign managers, Proof of Service and/or other approvals.
• 80% of Billings to be invoiced by billing closure and remaining 20% by no later than the 26th of every month
• Adherence to billing deadlines
• Weekly timesheets completion
• Adhere to audit and process protocol
• Respond to all Resources queries within 48 hours

Time Allocation

• Publicis = 5%
• Client= 90%
• Industry= 5%

KPA’s

• Buying Media
• Billing Accuracy
• Process /Audit Compliance
• Negotiation
• Admin/Filing Management
• Self Improvement/Training /Intern Mentoring
• Timesheet completion
• Financial Performance: Cash no more than 9.5% of book outstanding
• Client appraisals at 80% average and not less than 70% for Buying, Invoicing and Training.

Key Interfaces:

• Buying Manager
• Business Unit Director
• Media Owners
• Creative Agencies
• Planners/Clients
• Finance/Resources

Key Competencies/Skills.

• Accuracy
• Able to communicate on all levels
• Relationships
• Systematic
• Resilience and ability to work under pressure
• Strong administrative skills and attention to detail
• Aptitude for numbers
• Negotiation and problem solving skills
• Accountability
• Ability to work independently and as part of a team

Timeline Expectations:

• Booking completed
• Within 2 working days depending on complexity.
• Chaselists
• Within * hours where the booking and material deadline has expired and within 48hrs for all other deadlines.
• Copy Instructions, Booking Instructions,
• Within 1 working day for all expired booking material deadlines and 48hrs for everything else.
• ATL billing
• As per deadline grid shared by Buying Manager or as directed by CFO
• Digital billing
• In arrears within the first two weeks of the next month (by the 10th), provided post campaigns and invoices have been received and packs complete.

Qualifications

• Media and Advertising experience from a media agency

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Job Description

RESPONSIBILITIES

• Takes overall responsibility for the team, running of the day to day as well as the strategic outputs for the unit.

SKILLS AND EXPERIENCE

• Senior Media Specialist with a minimum of 7 years media experience, with a thorough understanding of ATL and Digital media
• Thorough understanding of all planning and buying processes. 
• Thorough understanding and experience of Media Agency processes and tools
• Experience managing teams.
• Enjoys entertaining clients / attending functions.

JOB FUNCTIONS

Manage and produce quality work in line with:

• Agency processes.
• Global tools and processes.
• Oversee the delivery of clear, innovative strategies at a senior level.
• Assist with media negotiations if necessary.
• Ensure teams (Offline and Online) are consolidating flow plans into one flow plan.
• Work collaboratively with partner agencies. 
• Manage client relationships at all levels in the business.
• Manage team: motivate, mentor and discipline if necessary.
• Ensure seamless work with ATL and digital strategists on the business.
• Develop other strategists in the team or Groupe.
• Work on New Business Pitches as and when required
• Manage general work output quality from the business unit.
• Manage the end to end financials of your accounts

Hard KPI scores:

• Accurate invoice packs delivered to resources to client to meet payment cycles.
• Financial Performance: Over-dues at no more than 9.5% of book outstanding per month.

Revenue Growth:

• Revenue growth targets (5% increase in revenue through fees or selling diversified services).
• Supply accurate budget figures quarterly.
• Key client satisfaction:  Client appraisals @ 75% as an average and no less than 70% for a single discipline. 
• Client retention.  No loss of local business in the next 24 months.
• Effective representation of Publicis Media:  Keep abreast of international and local trends, across all agency disciplines and practices. 
• Bi-annual thought-leadership/opinion piece either written or delivered in a presentation.
• Talent & Culture.  Less than 20% loss of staff.  All appraisals done as per company policy with salary increases linked to clear staff KPIs.
• New Business:  Assist with new business pitches.  (Experience in pitching). 
• Awards:  Enter two awards annually, that warrant winning. 
• Set and track spend objectives for ETV, SABC, Media 24, OOH and other.
• Report in regularly to the Managing Director.

PROFESSIONAL ATTRIBUTES

• Energetic, self-starting, can-do, good track record of building solid client relationships. Team player.  Instills confidence.  Well presented.  Progressive, forward thinking. Adaptable.  Technology savvy. 

Qualifications

ADDITIONAL REQUIREMENTS:

• Participate in training and development courses provided to ensure skill level is evolving with the industry.
• Accurate daily timesheet completion

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Job Description

The Job Description:

• A Digital Media Strategist is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business. 
• This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders, Digital Strategists are expected to direct, inspire and add value at every turn.
• A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.
• In addition, this role requires a high level of accountability and responsibility over the digital media investments we are entrusted to manage.  
• Some working outside the standard working hours may be necessary.  

The Job Purpose:

• To demonstrate real passion, care and vision for the brands in your portfolio.
• To be accountable for the successful delivery of digital media strategies, touchpoint recommendations, media opportunity evaluations and reports across online and offline channels.
• Work collaboratively with the communications strategists within and outside of the Publicis Groupe.
• Deliver ongoing incremental media improvements, based on post campaign analyses, MMM’s and audit results.
• To deeply understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio. 
• To unearth and deliver the best media owner relationships that deliver business outcomes and creative media opportunities.
• To produce award-winning entries and case studies that demonstrate real impact and results for our clients – for internal and external awards.
• Together with the team, successfully meet the client’s contracted KPI’s and the commercial targets.
• Work closely with the Digital Ad Operations team to ensure the smooth running and executions of campaign. This requires that one follow the Ad Operations process to maintained in the most frictionless operation possible.
• Work collaboratively with the buyers to ensure media schedules are processed for billing and all queries are resolved.   
• Make best use of Publicis research and optimization tools.
• Resolve digital media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners, media owners and clients. 
• Work collaboratively with the Digital Media Analyst and Data Scientist responsible for reporting and dashboard managements, for effective and timeously delivery of live connections and reports.
• Produce digital media plans, in line with the strategies and KPI’s recommended in your strategic recommendations.  
• Ensure budgets are properly managed and financial losses mitigated due to under / over-spends.
• Deliver on any digital media reports or requirements required by global or regional agency partners or hubs. 
• Work collaboratively with the AdOps team to maintain highest taxonomy standards.
• Work collaboratively with the Head of Digital at Publicis Media.  
• Drive the client’s digital transformation journey in Personalization @ Scale and their path to conversion optimization.
• To grow the strategic reputation of the agency by delivering world-class strategic excellence.
• To produce at least one thought-leadership article per annum.

What you can expect in an average week:

• You will be involved with numerous brand managers, so it’s important to develop a good understanding and identify specific business needs for each one.

Your average week may include:

• Attend key strategic briefings, status meetings and integration meetings with agency partners  
• Produce and present media strategies and the accompanying media schedules.
• Prepare and deliver insights decks on consumer and media trends, digital landscape, COVID impact and eCommerce landscape - in partnership with the Research & Insights team and the Head of Digital for Publicis Media.
• Share pertinent and relevant insights reports, from anyone of our long list of resources.  
• Be present and on time, to all required meetings.
• Work collaboratively with our colleagues, global teams and creative agency partners.
• Review and direct all offline and online media outputs. 
• Collaboratively work with the admin and reporting teams to deliver reports and proof of flighting on time. Access the campaign management systems and live dashboards to draw reporting data from. Pull together the final PCA’s, insights and strategic direction on post campaign reports.  
• Work collaboratively within the Digital Advertising Operations, Client Success, Media Buying, Creative and Strategics Power-of-One Teams.
• Write and present internal briefs across all digital disciplines, monitor progress, direct optimization changes, avoid under / over-spends and add provide insight to post campaign reports.  
• Sign off and approve all digital media billing packs relevant to your portfolio, to ensure alignment and avoid under and overspends.
• Update monthly forecasting reports.
• Ensure the Mediatools platform is kept up to date and digital integrations are added and maintained.      
• Produce at least two case studies and enter two awards per annum.
• Keep your Google, Facebook, Twitter and any other required media owner certifications up to date and participate in required training sessions.
• Ensure that your time sheets are maintained and timeously updated.  

Qualifications

Qualifications:

• A marketing / media / communications degree, diploma or certificate
• Google Fundamentals of Digital Marketing
• Google Analytics
• Google Ads Video
• Google Shopping Ads
• Google Display Ads
• Google Ads Search
• Facebook Blueprint Planning

Experience:

• At least 3-5 years of digital media strategy experience in a media agency.