Colgate-Palmolive is a global company serving people in over 200 countries and territories with consumer products that make their lives healthier and more enjoyable. Colgate manufactures and markets oral care, personal care, home care and pet nutrition products under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed S...
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Develops a strong professional relationship and rapport with dental practitioners (e.g. Dentists, dental specialists, dental community oral health advisors, etc.) and staff, as well as community health administrators and hospitals
Develop in-depth knowledge on each dental office account
Develops and implements specific account contact strategies that align the 10 Point Professional Plan guidelines
Classifies, categorizes and optimizes the number of dental offices contacted in the assigned territory
Within the assigned territory influences dental practitioners and their staff to personally use, display and actively recommend Colgate products
Continually reviews account lists and generates creative leads to increase account penetration directly or in collaboration with partner dental distributor representatives
Develops and executes detailing plans for driving increased product usage, recommendations and sales within existing and new accounts
Implements planned sales, marketing and promotional activities to ensure product purchase for in-office usage of Colgate brands dental practitioners in the assigned territory
Leverage distributor salespeople to improve face to face contact with visited and non-visited accounts
Works closely with dental distributors, dental depots and pharmaceutical brokers, if required to ensure that product orders are complete, accurate and are delivered on time to ensure ‘best in class’ customer service reputation for Colgate
Responsible for maintaining customer records in a computerized database
Probes and uses insights to better understand practitioner/account needs
Understands competitor products weakness and ethically convinces and converts the account to Colgate technologies for better patient treatment outcome
Required Qualifications;
A Bachelors Degree, preferably in dental university degree or life science
Minimum 1 year of field sales experience, preferably in an oral care, pharmaceutical or consumer goods company
Identify, prioritize Shopper/RE Insights for specific RE (to be the expert in the RE)
Develop RE strategy and 5Ps by RE based on RE and shopper expertise/insights. Strategy needs to have clear guidance by RE in every brand on 5 Ps
Develop Promotion activity grid by RE and identify activities to grow the RE and customer
Manage the GTN investment for the retail environment, p.e. TPR’s, PPR’s, Business builders Direct & Indirect. Develop a RE investment strategy & track the KPI’s goals-pay for performance.
Manage the visibility and activation budget in consumer promotion. Develop strategy and grids based on Category/RE strategy by brand. Seek alignment with Marketing teams
Build strategies by RE based on Category Strategy provided by Marketing. Build RE grids that reflect the whole spectrum of 5Ps for our brands.
Give input and approve customer grids based RE grids. Provide input on retailer perspective in commercial process
Develop 5P’s communication tools to CDT to execute the plans.
Responsible for 5P’s tracking, for continuously monitoring and work w/ CDT for corrections when needed
Identify and activate RE Growth Initiatives and work together w/ RM Shopper Mkt including on the shopper programs
Define Budget Review/MYR Volume plan & Financial Goals by RE aligned with commercial team
Identify gaps and solutions by RE at correct brand level in Monthly Commercial Meetings (CBP Monthly Discipline, OPMEET, Strategic Meetings, MYR, Budget Review, Annual Commercial Planning, etc.
Develop robust RE Business analysis. (e.g. SOM, Distributors) to be the expert on the business by RE.
REQUIRED QUALIFICATIONS;
A Bachelor's degree
Minimum 4 years of experience in a Customer Marketing or related role.
Method of Application
Use the link(s) below to apply on company website.
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