Retail Environment Manager at Colgate-Palmolive

KEY RESPONSIBILITIES 

• Identify, prioritize Shopper/RE Insights for specific RE (to be the expert in the RE)
• Develop RE strategy and 5Ps by RE based on RE and shopper expertise/insights. Strategy needs to have clear guidance by RE in every brand on 5 Ps
• Develop Promotion activity grid by RE and identify activities to grow the RE and customer
• Manage the GTN investment for the retail environment, p.e. TPR’s, PPR’s, Business builders Direct & Indirect. Develop a RE investment strategy & track the KPI’s goals-pay for performance.
• Manage the visibility and activation budget in consumer promotion. Develop strategy and grids based on Category/RE strategy by brand. Seek alignment with Marketing teams
• Build strategies by RE based on Category Strategy provided by Marketing. Build RE grids that reflect the whole spectrum of 5Ps for our brands.
• Give input and approve customer grids based RE grids. Provide input on retailer perspective in commercial process
• Develop 5P’s communication tools to CDT to execute the plans.
• Responsible for 5P’s tracking, for continuously monitoring and work w/ CDT for corrections when needed
• Identify and activate RE Growth Initiatives and work together w/ RM Shopper Mkt including on the shopper programs
• Define Budget Review/MYR Volume plan & Financial Goals by RE aligned with commercial team
• Identify gaps and solutions by RE at correct brand level in Monthly Commercial Meetings (CBP Monthly Discipline, OPMEET, Strategic Meetings, MYR, Budget Review, Annual Commercial Planning, etc. 
• Develop robust RE Business analysis. (e.g. SOM, Distributors) to be the expert on the business by RE. 

REQUIRED QUALIFICATIONS; 

• A Bachelor's degree
• Minimum 4 years of experience in a Customer Marketing or related role.