Fresh Jobs at Diageo

About the role: 

• A critical pillar of the Reserve Luxury strategy is the On-Trade – bars and restaurants where consumers socialize with our brands. The On-Trade provides a stage for elevated brand experiences and is a vital network for cultural programming. Trend leading venues serve as a studio for content generation, amplified through a network of influencers, providing scale and amplification well beyond the outlet.
• Our objective is to build On-Trade activation into our Marketing Brand plans with the objective of earning talkability for our brands, driving equity metrics such as saliency, meaning and distinctiveness. Our On-Trade team are therefore relationship owners, creators and brand builders, helping to nurture our portfolio of Luxury brands.
• The Brand Curator role is a critical new role within the commercial team, created to deliver our luxury manifesto of creating elevated and aspirational experiences. We want our brands to be culture-forward: participating with people, in the places, at the moments which intersect where consumers socialize.
• The Brand Curator is an On-Trade cultural expert, focused on bringing our brands to life in influential and trendy on-trade venues. The role is city based and focused on high-end influential, & trendy venues.
• Working directly with customer marketing and sales, the Brand Curator is responsible for delivering high-profile talkable experiences that generate user-generated and brand-generated content - in partnership with our on-trade customers. 

Role Responsibilities: 

Transformative TLA (Trend Leading Account) Partnerships

• Shortlists venues from TLA selection to determine best-fit for our brands to deliver talkability at scale with benefit of ongoing trial in venue (based on audience, influence and brand-fit).
• Partners with Luxury Sales Manager & Brand Culture Manager to develop experience & content driven Customer Plans outlining Commercial Drivers, Culture Drivers, Activation & Content Plan and Investment Plan.
• Partners with Luxury Sales Manager and Brand Culture Manager and inputs on specific KPI’s relating to the culture-based activation deliverables within the TLA contract (events, content capture, network, PR & social amplification).

Ideation of Bespoke Experiences

• Co-creates with each venue on ideation of high-profile talkable brand experiences to bring brands to life through elevated storytelling, iconicity and exceptional rituals.
• Links cultural trends, brand truths and venue concepts - and ensures culture activation has earned amplification opportunities to drive talkability.
• Aligns the internal brand and culture team to the customer opportunity for the brand and ensures alignment to the brand’s cultural platform and relevancy in current culture context.

Experience Planning & Activation

• Inputs into MBP (Marketing Business Plan) process ensuring on-trade culture drivers are built into Brand Culture Calendar and informs the amplification brief including investment requirements.
• Manages activation via experiential agency and other activation partners (influencers, content creators etc.) and is the point of contact between the customer and Diageo for all brand activation.
• Aligns with Luxury Sales Manager on investment requirements to deliver TLA culture drivers and ensures Trade Investment and A&P work in service of delivering marketing outcomes.

Content Creation & Capture

• Partners with the Customer and Brand Culture Manager to develop a Content Calendar tracking all content elements planned for publishing, based on venue Activation Calendar.
• Ensures creative output/ content outcomes best support brand strategy in terms of photo, video & other social media assets, adherence to brand world, visual consistency & DMC compliance.
• Manages the plan for brand-generated content capture via content creation network, influencers, venue production, or production agency as per the Culture brief agreed with Brand & Culture.

Content Amplification:

• Provides inputs into Brand’s Content Plan on channel considerations for content amplification (Earned, Paid, Owned) including social media channels, D-Commerce and other channels.
• Provides inputs into Amplification Plan together with PR/Culture & Brand on media amplification KPI’s & targets Aligns customer to amplification targets.
• Inputs into weekly Activation updates with BA’s, SM’s as well as monthly amplification updates with Culture, PR, Experiential and Brand teams.

Experience / skills required: 

• The ideal candidate will have 3+ years of experience working with luxury brands in the spirits/wine, luxury hospitality or food & beverage industries. Candidate MUST have worked across luxury sales, experiential marketing or customer marketing functions.
• Experience in public relations, events, influencer management and media relations.
• Proven experience in content direction and production with expertise in content commissioning or is content producer with social-first approach to earned.
• Has expertise across digital and social channels, search engine optimization and content planning.
• A storyteller with the ability to bring ideas to life in bright, dynamic ways.
• Has strong relationships with the trade, influencers and organizers. 
• Passion for luxury and premium brands, our customers & our consumers.
• Luxury Activation – track record of successful brand activations, executed with exceptional standards in luxury, highly talked about 
   

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About the role

• The OMP advanced analyst is a key role within the i-IBP and implementation of Advanced demand planning system OMP. Based on business processes/requirements, the role will be responsible for understanding Multivariate forecasting, building block management and advanced use of demand sensing to assist users within the Market thereby unlocking any obstacles to efficient utilization of the tool.
• The Demand Planning Analyst and Change Management Specialist will be required to have a robust understanding of the data structure and requirements for integration of the multivariate forecast process not limited to but including, CPG structures, Sales history, SIT, Depletion, Market Share, Category Growth, Price Elasticity History, Historical promotions, OOS. The analyst together with the OMP adoption Manager will ensure adoption of the tool as the single demand planning tool in Diageo and effectively work to eliminate parallel demand planning processes.
• The analyst together with the OMP adoption Manager will be also responsible for the readiness within the  region. This mean work in APO adoption pre-work and data consolidation & preparation.
• The analyst together with the OMP Process transformation manager will be responsible for driving the IBP transformation initiatives  including (but not limited to), IBP process improvement, planning operational excellence, assist in the eradication of parallel demand planning processes and stabilization of APO as the interim forecasting solution.

Top Accountabilities

Demand Planning Analyst aspect:

• Understand the current APO system configuration of CPG, Hierarchies, and sales organization and support adoption efforts as part of OMP readiness.
• Identification and follow-through with business teams of sales history corrections to ensure readiness for utilization of sell in history in OMP.
• Work collaboratively with OMP experts to understand the ML and statistical forecast algorithms.
• Support system developments and/or new statistical models rollouts.
• Test and report back on errors and areas for improvement for functionalities built (deltas vs global design)
• Becomes the key contact for technical errors and system issues resolution.
• Run multiple user test cases as part of the design and user acceptance group.
• Understand the interface with multiple systems within Diageo.
• Contribute to the development of a Data strategy for the region together with the OMP platform lead
• Hands on assistance during the hyper-care period post implementation.
• Provide continuous support during BAU for the key markets within the region.
• Hands on data preparation for market readiness (Sell in, Sell out, Stock in trade, promotions, media spend, innovation)
• Acquiring and disseminating system knowledge, thorough understanding of the system through training, by following very closely the modelling work done by the consultant(s) and by testing the system.
• Support training of the end users of the system and will often become the first line support person and contact person for help desk of OMP during and after Go Live acceptance.

Change Management aspect:

• Enable the markets to transition to the new way of working  by addressing operational barriers to change and IBP adoption, ensure an adequate transition driving the expected improvement.
• Engage interdisciplinary teams  by developing targeted communications and involving them proactively in the change and milestone
• Creating the control mechanisms to ensure all activities are monitored and registered and communicated effectively.
• Ensure all key program artifacts are in place including; project charters, integrated plan, risk register, scorecards, reports, and health checks.
• Ensure all stakeholders are properly informed and involved to the plan define, including: 
• Market Steer-co meetings and reports
• Market Execution team meeting
• Exec review meeting
• Global IBP Governance meeting
• HR / Organization Health Check.

Experience / skills required

• Baseline understanding of the end-to-end Supply Chain Planning processes; Supply Planning, Distribution Requirements Planning, Inventory Planning, Conversion, Logistics, Procurement and Customer Service
• Demonstrated proficiency in statistics and/or forecasting methodologies with an understanding of their financial and operational impacts.
• Strong analytical, organizational, and decision-making skills.
• Good communication skills – verbal, written and presentation.
• Proficient in MS applications e.g. Excel, Word, PowerPoint , Outlook
• Self confidence
• Process Orientation
• Build the future demand tools and processes
• Passion for data with Data Analysis and Reporting Skills

Previous Successful Experience: 

• Working within the Demand and/or Supply Chain Planning process; Consumer Packaged Goods Industry preferred
• Experience with advanced planning software with Supply Planning (SAP APO system and Business Intelligence/BW/Power BI)
• Has practical experience of Demand Analytics, to analyze demand performance and trends, marketing, and sales activity impact (including pricing), and reach conclusions on what that might mean about current and future demand plans.
• Has practical experience of IBP in a similar role and / or business, which can be used to support the current role and challenge assumptions
• Can manage an appropriate change management process to ensure market adoption of IBP, using Diageo principles, processes, and resources, as well as their own skills, capabilities, and position.
• First hand planning experience in IBP, S&OP, S&OE, Demand Planning.
• Significant professional hands-on experience in Project Management and Change Management.