Fresh Jobs at OUTsurance

Job Description

• We are seeking a forward-thinking and detail-oriented SEO & Website Content Optimization Specialist to lead our organic growth initiatives. This role blends technical SEO and GEO strategy, and AI-driven search optimization. The ideal candidate will have a strong grasp of search engine mechanics, structured content, and performance analytics, with the ability to implement and manage SEO and GEO strategies that improve discoverability and user experience across our digital properties.

Key Responsibilities

SEO Strategy & Technical Execution

• Conduct keyword and intent research, including AI-generated queries and semantic search trends.
• Perform technical SEO audits and implement on-page improvements (e.g., metadata, internal linking, page speed).
• Optimize website content for traditional search engines and AI-powered tools (e.g., Google SGE, Bing Copilot, ChatGPT).
• Implement structured data and schema markup to enhance discoverability.
• Monitor and resolve crawl errors, broken links, and indexing issues.
• Collaborate with developers to implement technical SEO and UX best practices.

Website Content Strategy& Website Management

• Develop and execute content strategies focused on website performance with SEO and AI content consumption trends.
• Create and optimize content for clarity, structure, and AI summarization (e.g., voice search, featured snippets).
• Manage website updates via CMS platforms (e.g., WordPress, Episerver).
• Collaborate with content creators and designers to ensure all content aligns with SEO and GEO best practices and technical requirements. Backlink Outreach & Authority Building
• Develop and execute backlink acquisition strategies.
• Identify and engage with relevant websites, blogs, and influencers.
• Track and report on backlink performance and domain authority improvements.

AI & Search Innovation

• Stay current with developments in AI search (e.g., Google SGE, AI Overviews).
• Experiment with prompt engineering and AI content tools to enhance productivity.
• Educate internal teams on AI-friendly content practices and evolving search behaviors.

Data Analysis & Reporting

• Use tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog to track performance.
• Build and maintain dashboards and reports in Excel or Google Sheets.
• Provide actionable insights based on data analysis to inform strategy.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in SEO and content marketing.
• Proficiency with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Screaming Frog).
• Strong writing and editing skills with an understanding of content structure and clarity.
• Experience with CMS platforms and technical SEO implementation.
• Strong working knowledge of Excel (pivot tables, formulas, data visualization).
• Awareness of how AI tools (e.g., ChatGPT, Gemini, Claude) influence content discovery.

Preferred

• Google Analytics or SEO certification.
• Experience optimizing content for AI-driven search engines and voice assistants.
• Familiarity with HTML/CSS basics.
• Experience with AI content tools (e.g., Surfer SEO, Clearscope, Jasper, Frase).
• Understanding of E-E-A-T in the context of AI ranking systems.
• Familiarity with marketing automation tools and CRM platforms.

Key Competencies

• Strategic and analytical thinking
• Adaptability to emerging technologies
• Clear and structured communication
• Curiosity and continuous learning
• Collaboration and cross-functional teamwork
• Attention to detail and data-driven decision-making

go to method of application »

Overview and Purpose of the Role: 

• Our business product offering has grown significantly over the years which has led to the development of the face to face distribution channel. To facilitate this model the positions of OUTsurance Broker (Face to Face) have emerged.
• The incumbent of this newly created position will be responsible for growing and developing the business insurance portfolio. 

The key outputs for this role are as follows: 

• New Business sales 
• Client service and management 
• High level performance 

The OUTsurance Broker: Face to Face Distribution must align themselves with the OUTsurance culture and values of Awesome Service, Passionate, Honest, Human, Dynamic and Recognition. 

Responsibilities: 

Build your own insurance portfolio by: 

• Being able to prospect for new clients through networking, Cold calling and door – door canvasing for new business 
• Effective communication with both internal stakeholders and clients. 
• Conduct a comprehensive risk evaluation for the client. 
• Providing solutions to clients by selling OUTsurance short term products aligned to the needs of the client. 
• Drafting, tracking and measurement of your personal business plan. 
• Providing on-going service and support to your individual client base (amendments, renewals, claims etc.). 
• Retention of existing business including renewal discussion in line with FAIS 
• Developing internal/external relationships with clients. 
• Continuous building of your client base hence securing future income. 
• Keeping abreast with the commercial insurance market changes and developments. 
• Achieving/Exceeding targets consistently 
• Providing feedback to line management when requested. 
• Attending all weekly and adhoc team meetings. 
• Working closely with internal stakeholders that is, underwriting/actuarial, claims as well as surveying. 
• Adhering to all quality standards and measures in place. 

Qualifications
Qualification and Experience 
Essential 

• Completed Matric or National Senior Certificate 
• FAIS credits/Full Insurance Qualifications (depending on Dofa)
• RE5 (depending on Dofa)
• Must have your own reliable transport 
• Valid code B driver’s license 
• 3 years external sales experience 

Competencies :

• Self-starter 
• Communication (verbal and written) in English 
• Numerical & mathematical skills 
• Team supervisory skills 
• Confident and enthusiastic self-starter who can take initiative 
• Must be able to work independently as well as part of a team - balances team and individual responsibility, provides and accepts feedback 
• Analytical skills 
• Problem-solving skills 
• Relationship management skills 
• Presentation and facilitation skills 
• Resilience - Ability to work well under pressure in dynamic environment 
• Flexible and adaptable 
• Influential, concise, rational and practical communicator 
• Creative flair and innovative thinker 
• Relationship management 
• Discretion, judgment and high levels of trust 

go to method of application »

Overview and Purpose of the Role: 

• Our business product offering has grown significantly over the years which has led to the development of the face to face distribution channel. To facilitate this model the positions of OUTsurance Broker (Face to Face) have emerged.
• The incumbent of this newly created position will be responsible for growing and developing the business insurance portfolio. 

The key outputs for this role are as follows: 

• New Business sales 
• Client service and management 
• High level performance 

The OUTsurance Broker: Face to Face Distribution must align themselves with the OUTsurance culture and values of Awesome Service, Passionate, Honest, Human, Dynamic and Recognition. 

Responsibilities: 

Build your own insurance portfolio by: 

• Being able to prospect for new clients through networking, Cold calling and door – door canvasing for new business 
• Effective communication with both internal stakeholders and clients. 
• Conduct a comprehensive risk evaluation for the client. 
• Providing solutions to clients by selling OUTsurance short term products aligned to the needs of the client. 
• Drafting, tracking and measurement of your personal business plan. 
• Providing on-going service and support to your individual client base (amendments, renewals, claims etc.). 
• Retention of existing business including renewal discussion in line with FAIS 
• Developing internal/external relationships with clients. 
• Continuous building of your client base hence securing future income. 
• Keeping abreast with the commercial insurance market changes and developments. 
• Achieving/Exceeding targets consistently 
• Providing feedback to line management when requested. 
• Attending all weekly and adhoc team meetings. 
• Working closely with internal stakeholders that is, underwriting/actuarial, claims as well as surveying. 
• Adhering to all quality standards and measures in place. 

Qualifications
Qualification and Experience 
Essential 

• Completed Matric or National Senior Certificate 
• FAIS credits/Full Insurance Qualifications (depending on Dofa)
• RE5 (depending on Dofa)
• Must have your own reliable transport 
• Valid code B driver’s license 
• 3 years external sales experience 

Competencies :

• Self-starter 
• Communication (verbal and written) in English 
• Numerical & mathematical skills 
• Team supervisory skills 
• Confident and enthusiastic self-starter who can take initiative 
• Must be able to work independently as well as part of a team - balances team and individual responsibility, provides and accepts feedback 
• Analytical skills 
• Problem-solving skills 
• Relationship management skills 
• Presentation and facilitation skills 
• Resilience - Ability to work well under pressure in dynamic environment 
• Flexible and adaptable 
• Influential, concise, rational and practical communicator 
• Creative flair and innovative thinker 
• Relationship management 
• Discretion, judgment and high levels of trust