Hot Jobs at Red Bull

• ´Going where we have not gone before. ´ For us this means breaking new ground, exploring new ways to expand the distribution and to enlarge our sales force. And why? Our Mission is to make Red Bull – the brand, the product, and the content – available to everyone, anywhere and at any time. Not only is Red Bull a welcome guest in clubs, nightclubs and trendy bars, but it is also the #1 energy source in the daytime On Premise.
• Do you thrive on new ideas? Would you also like to inspire our consumers at any time of day? Are you naturally assertive? Does negotiating come naturally to you? Do you naturally approach (new) customers proactively? Yes? Then shake up your region as a Musketeer Scout and assume responsibility for the availability and activation of our products in the channels of Contract Catering, Quick service restaurant, Travel and Recreation. We will give you the chance to work and develop yourself full time in a challenging, multifaceted job in an ambitious and reliable team.

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

THE ENTREPRENEUR OF THE TERRITORY

• You will own responsibility for analysis of customer potential and develop optimal appointment planning (routing, call cycle, coverage) accordingly, taking targets and goals for the particular distribution channel into consideration and in agreement with your superior and the national Key Account Management team.
• Your focus is new customer acquisition in both catering, QSR, travel and leisure outlets in the defined territory.
• You will take care of new and existing customers; and by employing innovative and inspirational measures you will achieve the perfect presentation and placement of our product family. Being responsible for the visibility and availability of the products, you will make the Red Bull brand real and tangible.
• Besides being responsible for your own customers, you will work in close cooperation with the national Key Account Team and assume responsibility for the presence of our products at in all relevant outlets in the defined territory.

THE CANBASSADOR

• In your territory you are the reliable and knowledgeable partner for decision makers, e.g. Ops and Area Managers, Food and Beverage Managers or Outlet Managers. As such you are a role model and embody our values of responsibility, passion, focus and professionalism thus earning 100% of the customers’ trust in Red Bull.
• Establish and nurture relationships with key stakeholders and business partners in order to drive mutual business and to strengthen their affinity for and understanding of the Red Bull brand and product portfolio.

THE INDISPENSABLE CONSULTANT

• Finally, as an “Indispensable Business Consultant”, you must build and maintain long-lasting collaborations with key stakeholders and negotiate win/win partnership agreements that add value to both Red Bull and the customer's business.
• Your communication, sales, and marketing abilities will play a crucial role. Identifying the right sales and marketing occasions for Red Bull's presence, along with turning insights into impactful programs, is essential.
• Measuring success by diligently tracking, analyzing, and reporting on performance and areas of growth and opportunity will help drive the business forward.

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

• For the On Premise you are the face of Red Bull and it is your personal, unique, open manner combined with your knowledge and experience that thrills our customers.
• Your first experience in field sales or food retail? – In our Musketeer Team we welcome people with an affinity for sales or the On Premise.
• You don´t need to be an IT-expert, however, you are IT savvy with a laptop, tablet, mobile phone and related standard software (MS Office, Outlook)
• Time clock? Wrong! You like being on the move, being flexible, and being responsible for your own worktimes and organisation. Ideally you live in your region.
• You are your own boss: Responsible for your independent action and strong implementation. You are practical and pragmatic.
•  Last but not least: Fun, Focus, Passion, Responsibility and Professionalism.

go to method of application »

• The South African Brand Team act as brand guardians for the ZA company. The primary department responsibilities include consumer insights, product marketing; in-store and packaging activation – including new product/variant launches, advertising; creative development, media planning and buying for brand/product activities, content, and events.
• The Advertising Manager is responsible for the overall ZA Media and Advertising strategy acrossall campaigns, including delivery, performance measurement and optimisation, media agency management and working with Brand Specialists to ensure optimised media spend, efficient and effective creative and high impact campaigns that help us to grow our energy drinks business, our media properties, and events.

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

ADVERTISING STRATEGY

• Responsible for overarching, integrated media strategy across all advertising campaigns – ensuring all advertising plans are optimised to deliver awareness, impact, and engagement to achieve overarching marketing objectives
• Collaborate with internal stakeholders across owned/earned/shared media, events, content production, commercial partnerships, ensuring integration across all touch points
• Deliver impactful campaigns that are aligned to sales objectives and account plans
• Assess advertising ROI based on marketing mix modelling learnings to grow effectiveness of advertising and its contribution to sales

MEDIA PLANNING AND BUYING

• Ensure media plans deliver effective, efficient, best-practice advertising campaigns
• Support Brand Specialists in the best implementation for advertising campaigns
• Ensure media planning and buying tactics are clear, fact-based, and optimised throughout each campaign and that post-buy learnings are collected
• Guide the ZA Brand Marketing Team on data-driven advertising opportunities, constantly identify, analyse, and leverage the latest media trends and emerging technologies, seeking out new opportunities and applying them to our media strategies
• Build in-team expertise across all relevant media channels including programmatic, social, search and broadcaster VOD/connected TV
• Understand and apply the DV360 and Google Campaign Manager tools and other relevant tools from main Social Media platforms to assess targeting and performance management quality
• Ensure compliance to GDPR in all advertising buying

CREATIVE AND MEDIA SYNERGIES

• Work with Brand Specialists, the Media Agency, and Creative Agencies to deliver impactful, fit-for-purpose creative formats across our Red Bull advertising campaigns

BUDGET & MEDIA AGENCY MANAGEMENT

• Manage the media agency to inspire excellence and deliver best-practice integrated campaigns, with maximum effectiveness and efficiency, while constantly optimising ways of working and exploring new, innovative ways to connect with consumers
• Keep close cost-controlling systems in place, ensuring TV cost per GRP commitments and digital performance guarantees are held and TV inflation is pro-actively managed to minimize impact
• Cultivate a collaborative culture and strong agency-client relationship, ensuring best practice planning and buying and account servicing
• Perform annual media agency evaluation and develop/implement performance plans as needed
• Manage the budget, spend and ROI

BUSINESS PLANNING

• Contribute to the annual business planning process including analysis of media planning and buying and advertising creative effectiveness to deliver plans and initiatives that will grow brand health and sales
• Responsible for KPI setting, benchmarking, and controlling across all media to increase the value of media buys on an ongoing basis
• Manage and maintain the annual media budget

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

• University Degree
• Track record of delivering impactful campaigns of various sizes, from tactical online activations to multi-million-rand, 360° campaigns aligned across paid, owned, managed, and earned channels
• Project management experience, coordinating internal stakeholders, agencies, and other external partners (e.g., media publishers)
• Comfortable with data – you have an excellent understanding of TV and digital KPIs, their measurement and how to use data to unlock actionable insights
• Analytical and strategic mindset – you are a natural problem-solver, solution-focused and you know what it takes to build and grow brands
• FMCG experience with advertising budget responsibility or media agency background with deep knowledge of planning and buying, particularly TV and digital
• Budget management – capable and confident managing complex budget lines to deliver accurate phasing of large-scale, multi-channel media plans, including media cost controlling
• Media agency management experience, including negotiating optimal commercial conditions and optimising processes and quality of service
• Ability to build strong and effective working relationships with stakeholders of all levels and experience
• Experience in developing activities that resonate with consumers through creative empathy, innovative thinking, and good judgment of the creative work of others to achieve business results
• Solid understanding of the 18-24 Gen Z audience, their needs, pressure points, aspirations, and drivers is an advantage
• Minimum of 5 years professional experience in Marketing
• ZA market experience is essential

go to method of application »

• "Musketeers" have always been the main volume contributors, trial generators and sparks, creating kindred spirits in the On Premise environment, such as bars, restaurants, events, clubs and hospitality. As the face of the brand and the indispensable consultant to their On Premise territory, they are responsible for identifying business opportunities in new On Premise playgrounds to leverage brand image and drive both current and future sales of Red Bull's product portfolio.

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

Red Bull Ambassador

• Establish and nurture relationships with key influencers, industry players and business partners (including, but not limited to, outlet owners/managers, bar staff, distribution partners, promoters, agencies, etc.)
• Build affinity and understanding of the Red Bull brand and products within your network.
• Be seen as the credible, reliable and knowledgeable face of Red Bull On Premise.
• Deliver excellence with Red Bull's premium brand image in all activities and execution.

The Entrepreneur of the Territory

• Know your territory like the back of your hand.
• Follow the company's strategy, create innovative measures and lay the foundation in areas where Red Bull will exploit its full potential in the future.
• Master the On Premise universe by staying on the cutting edge of industry knowledge, trends and new opportunities (accounts, occasions, consumers).
• Manage internal and external resources (materials, tools, budget) to drive efficiency and effectiveness.
• Collaborate with internal (especially on premise- and culture- marketing) and external stakeholders (artists, promoters, agencies, creatives) to leverage business success
• Deliver premium execution and creative value-adds to enhance Red Bull's brand image and increase consumption at events (Red Bull events, 3rd party such as para-gastronomy and festivals)

Indispensable Business Consultant

• Build and maintain long-lasting collaborations with key stakeholders.
• Negotiate win/win partnership agreements which add value to both Red Bull's business and customer's business.
• Leverage your impressive communication, sales and marketing ability to keep Red Bull number one On Premise.
• Drive and expand the business by identifying the right sales and marketing occasions in which Red Bull should be present (brand, product).
• Turn insights into impactful programmes to drive sales and leverage the Red Bull brand image.
• Measure success by diligently tracking, analysing and reporting on performance and areas of growth and opportunity.

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

• Sales and Marketing experience preferred.
• You are the face of Red Bull, and it is your personal, unique, open manner combined with your knowledge and experience that thrills our customers.
• Your first experience in field sales?  – In our Musketeer Team we welcome people with an affinity for sales or the industry.
• You don´t need to be an IT expert, however, you are IT savvy with a laptop, tablet, mobile phone, and related standard software.
• Fearless Tenacity to win new business and form new relationships.
• Excellent verbal and written communication skills.
• You are your own boss: Responsible for your independent action and strong implementation.
• You are practical and pragmatic.
• Self-motivated and able to work independently.
• Valid drivers license and knowledge of the geography managed
• Matric required
• University degree preferred

go to method of application »

• The Trade Marketing, Category & Insights Manager is responsible for the development and coordination of the trade marketing, category and insights activities to maximise the potential of the Red Bull brand in the trade, whilst maintaining the brand personality and values. They should lead the strategy of the local sales team and enable the execution of that strategy via Key Accounts and Field Sales teams. This includes all means of communication (internal, trade and shopper), internal coordination between marketing and sales, POS development and implementation, Category Management projects, trial activities and sales analysis to generate insight. In general, the job holder will co-ordinate and project manage all trade-led marketing activities.

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

Trade Marketing Knowledge and Capability

• Develop trade marketing strategies, utilising trade and marketing experience to recommend best trade-led activities.
• Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image.
• Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level.

Alignment and Coordination of Sales and Marketing Activities

• Through personal and electronic communication -- educate, orientate and utilise the brand team to deliver through the line activity in store. The country marketing plan should be translated into sales strategy.
• Exchange ideas between Marketing and Sales departments pro-actively and challenge traditions.
• Establish an internal network with all departments necessary for efficient working – Communications, Brand, Sales, Logistics, Finance and special Customer Insight teams.
• Be the point of contact for the sales team to advise and give guidance on all accounts.
• Define the Perfect Store by channel for your market using the International Model marketing activity.
• Support the alignment across customers and channels in regards to trade marketing activities.

POS Tools Implementation and Development/Adaptation

• Ensure global POS toolkit is used effectively in order to: adhere to brand guidelines and appropriately represents the brand (e.g. creative and innovative); meet country needs and objectives by being financially viable; ensure national POS is developed only when international material is not appropriate and a clear commercial benefit is recognised.

Business Insights

• Identify, develop and implement necessary processes to enhance sales business performance.
• Build the data platform necessary to run analysis and generate insight – directly manage data providers.
• Identify opportunities and challenges. Quantify the opportunities. Prioritise and provide solutions to overcome the challenge or maximise the opportunity.
• Sales development analysis (by customer, by channel, by distribution point, etc.)
• Customer performance in all sales fundamentals.
• Channel specific strategies and tools/tactics (Retail, Impulse, C&C, etc.)
• Promotional evaluation.
• Business planning.

Category Management

• Run Category Management projects with the identified top customers.
• Build relationships with the Category Manager, Space Managers, Logistics Managers and Marketing Managers of the customer.
• Attend face to face meetings with the customer to present and work with them to improve the performance of the category in their stores.
• Interpret the available data and shopper insight to come up with a tailored action plan that will grow category turnover with that customer.
• For non-top customers provide initiatives and support to Key Account Managers, so they are able to implement them themselves.

Single Point of Contact for Reporting to international Off Premise Trade Team

• Manage all the international requests of data sharing and local implementation of international tools.
• Monthly fill-in of International Dashboard with market data.
• Organisation and follow-up of the wave of store audits in the local market.
• Implementation of global tools (for in-store material creation, elaboration of planograms, evaluation of promotion efficiency, etc.)

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

• 5+ years experience in FMCG sector, ideally as Business Insights Manager, Category Manager, POS Manager or Key Account Manager.
• BCom degree/relevant tertiary qualification preferred
• Experience in leading a team
• Clear understanding of markets, sales and distribution, competitor activity, consumer and shopper behaviour, category management and business insights in the FMCG context.
• Strong analytical ability and commercial acumen to understand financial statements and market trends.
• Strategic thinking able to lead the sales strategy.
• EDV (Word, Excel, Power Point, etc.)

go to method of application »

• Negotiating the elements of Red Bull Perfect Store within a set of Retail and Impulse accounts in a given geographical area – this includes availability, visibility, communication and additional placements of Red Bull to enable maximum sales of all Red Bull products. 

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

TERRITORY COVERAGE

• Effective coverage of all agreed outlets at optimum frequencies in a cost effective manner
• Administration and development of designated area
• Completion of all calls allocated to individual territories
• Professional and respectful to colleagues, customers and suppliers.

PERFECT STORE

• Maintenance and growth of Perfect Stores databases which focus on availability and distribution, pricing, visibility, placements and messaging
• Building quality relationships through effective communication
• Influencing decision makers through presenting compelling insights and commercial proposals

STOCK MANAGEMENT

• Managing orders to ensure Red Bull's stock keeping units (SKUs) are in stock and on display at all times
• Ensuring that stock levels necessary to secure continuous availability of Red Bull products to the consumer in all covered outlets are maintained at all times

POS MANAGEMENT

• Securing (and where possible, improving) the agreed in-store presence of the Red Bull brand
• Placement of POS – ensuring POS is correctly sited and up to date in all outlets
• Promotional Compliance – ensuring agreed promotions are in place and running from the first day

ADMINISTRATION AND REPORTING

• Completing all necessary administrative tasks accurately and on time
• Implementation of Head Office agreements and ensuring their execution based on merchandising standards

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

• Proven sales track record
• FMCG experience (branded or retail experience)
• Valid drivers license
• Ability to manage and cultivate good relationships
• Good selling skills: communication, negotiation and objection handling skills
• Clear understanding of Off Premise channels (retail, impulse, non traditional)
• Commercial awareness and basic understanding of commercial maths
• Basic knowledge of MS Office (Word, Excel, Power Point) and preferably mobile Field Force automation

go to method of application »

• As Key Account Specialist Vending (KAS) you will be responsible for opening, developing and managing a defined group of Vending operators servicing both the private and public sector. You are responsible for establishing and maintaining distribution, implementing the catering and vending channel strategy and coordinating sales and marketing efforts to maximize business opportunities in a profitable way whilst developing long-term, mutually beneficial relationships with our current top (and potential top) customers in this sector. The KAS will also work closely with the Field team to deliver first class communication and execution. As a result, you will deliver business plan targets for sales and availability in this sector.

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

Strategy and Planning

• Identification of the most important customers (size and relevance) in the Vending channel and development of long term visions to drive vertical and horizontal distribution and sales
• Close alignment with local Trade Marketing, Brand Marketing and On Premise Marketing teams on market-relevant industry- and consumer insights and national focus areas
• Annual business planning for the sector, including budget- and volume forecast as well as a thought through activation plan for each Vending operator
• Alignment with HQ on International strategy, guidelines and customers

Understand Vending

• Understand Vending operator structure (decision makers, influencers, staff), customer data, strategy, marketing plan, focus, target group, needs and expectations.
• Fully understands the route-to-market environment to maximize optimal and most profitable means to get the can into store / site.
• Continually research to understand customer needs better and respond with initiatives that are mutually beneficial
• Develop effective partnerships for Red Bull to be regarded as a key supplier and engine for profitable growth
• Define “common ground” while keeping “Bullish” win-win in mind.
• Explore and identify value of all possible variables for the customer.
• Maintains a strong in-field presence.

Define National Key Accounts Strategy and Tactics (Plan)

• In cooperation with National Key Account Manager and On Premise Marketing team, develop and build the Vending Strategy and Tactics for Red Bull to win in these channels – annual business plan, quarterly and monthly plans.
• Monthly and quarterly analyze all variables that can affect the achievement of the plan and define new action plan to manage deviations

Managing Key Accounts

• Maximization of existing customer performance via effective joint business planning
• Acquisition of new customers from the relevant universe of vending operators
• Negotiating win/win partnership agreements which add value to both Red Bull’s and the customer’s business
• Collaborating with internal (other departments) and external stakeholders (including, but not limited to buyers, sales- & marketing managers, controllers, logistic managers and CEOs) to leverage business success
• Ensuring executional excellence on account level by utilizing (cross-departmental) resources, such as Musketeer Scout- and Consumer-Collecting teams.
• Managing agreed budget forecast and spend for each account. Monitoring customer performance and margin against investment and taking corrective action where necessary
• Be an active ambassador for the Red Bull brand in front of the team and the On Premise Network.
• Respect and promote the Red Bull brand and company values within the team.

Tracking, Analyzing and Reporting

• Measuring success by diligently tracking, analyzing and reporting on performance and areas of growth and opportunity
• Ongoing data maintenance and optimization in the Vending Tracker and sharing status on Key Account volume, distribution, execution and agreements twice per year with HQ.

Leading By Example

• Establishing and nurturing relationships with key stakeholders (such as distribution partners, industry players and influencers, as well as on site F&B managers and site managers as well as staff)
• Being a “Canbassador” and building affinity and understanding of the Red Bull brand and product within network
• Delivering excellence with Red Bull`s premium brand image in all activities and execution

Self Management

• Take responsibility for his/her own personal development in accordance with the annual performance objectives.
• Continual communication and consultation with the Management in the related area.
• Recognize and initiate any changes in the strategy, tactics, implementation that are necessary.
• Share best practices within the regional and national teams.

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

• University – Bachelor’s degree preferred (business, marketing or similar).
• At least 5 years of outstanding performance and a proven track record in account management, Vending or FMCG is appreciated (beverage industry)
• Strong non liqour On Premise industry knowledge, contacts and experience in the On Premise environment.
• Good understanding of route-to-market into the @work channel
• Outstanding record of accomplishments in sales and trade marketing
• Fearless Tenacity to win new business and form new relationships
• Excellent verbal and written communication skills
• Ability and skills to effectively sell and negotiate
• Excellent presentation skills
• Strong communication skills are required to translate complex business topics into practical and relevant terms
• Entrepreneurial approach and mindset
• Highly developed analytical skills
• Strong planning, prioritization and organizational ability
• Proficient in MS office especially Excel and Power Point
• Self-motivated and ability to work independently
• A problem-solving mindset with strong willingness to learn is a must.
•  Ability to work under pressure in a fast-paced team environment.

go to method of application »

• "Musketeers" have always been the main volume contributors, trial generators and sparks, creating kindred spirits in the On Premise environment, such as bars, restaurants, events, clubs and hospitality. As the face of the brand and the indispensable consultant to their On Premise territory, they are responsible for identifying business opportunities in new On Premise playgrounds to leverage brand image and drive both current and future sales of Red Bull's product portfolio.

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

Red Bull Ambassador

• Establish and nurture relationships with key influencers, industry players and business partners (including, but not limited to, outlet owners/managers, bar staff, distribution partners, promoters, agencies, etc.)
• Build affinity and understanding of the Red Bull brand and products within your network.
• Be seen as the credible, reliable and knowledgeable face of Red Bull On Premise.
• Deliver excellence with Red Bull's premium brand image in all activities and execution.

The Entrepreneur of the Territory

• Know your territory like the back of your hand.
• Follow the company's strategy, create innovative measures and lay the foundation in areas where Red Bull will exploit its full potential in the future.
• Master the On Premise universe by staying on the cutting edge of industry knowledge, trends and new opportunities (accounts, occasions, consumers).
• Manage internal and external resources (materials, tools, budget) to drive efficiency and effectiveness.
• Collaborate with internal (especially on premise- and culture- marketing) and external stakeholders (artists, promoters, agencies, creatives) to leverage business success
• Deliver premium execution and creative value-adds to enhance Red Bull's brand image and increase consumption at events (Red Bull events, 3rd party such as para-gastronomy and festivals)

Indispensable Business Consultant

• Build and maintain long-lasting collaborations with key stakeholders.
• Negotiate win/win partnership agreements which add value to both Red Bull's business and customer's business.
• Leverage your impressive communication, sales and marketing ability to keep Red Bull number one On Premise.
• Drive and expand the business by identifying the right sales and marketing occasions in which Red Bull should be present (brand, product).
• Turn insights into impactful programmes to drive sales and leverage the Red Bull brand image.
• Measure success by diligently tracking, analysing and reporting on performance and areas of growth and opportunity.

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

• Matric required
• University degree preferred
• Sales and Marketing experience preferred.
• Previous experience working in the hospitality, night-life and/or FMCG industry preferred.
• Basic market knowledge and integration into local On Premise industry and community is beneficial.
• Self-motivated and ability to work independently in a high energy, fast-paced, field-based environment.
• Strategic, innovative, commercially aware (shows understanding of sales and finance processes).
• Strong planning, prioritisation and organisational ability.
• Strong analytical ability (analyse sales and customer data).
• Street smart. Know what's going on in the streets – understand all groups of people, what every type of person has to deal with daily and know how to act around them. 
• Self-aware and able to adapt communication, presentation and professional appearance according to audience and scene. Excellent communication, active listening skills and the ability to negotiate. 
• Ability to work flexible hours (including nights and weekends).
• Full working knowledge of IOS and MS Office.

go to method of application »

• To ensure Red Bull’s sales growth and perfect store execution is achieved in the Independent Rural and Urban Trade. Goal is to increase and deepen Red Bulls footprint in this channel. Main focus is to develop a profound and proven concept for Red Bull to become the leader in Energy within Independent Rural and Urban market space. Once developed, the role is to manage its execution daily and turning strategy into action.

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

Analyze Data

• Analyze geographic areas to understand outlet and sales opportunity within identified areas through trade visits
• Set minimum DP service requirements based on trade analysis to ensure maximum service to trade.

Business Planning

• Develop annual Business Plan for all our partners within the region in close coordination with Head of Direct Distribution for winning in the Independent trade.
• Target to increase and deepen Red Bulls footprint in Independent Urban & Rural channels.
• Co-Develop Business Plans by DP to deliver on all relevant RBZA strategic initiatives including; Volume, Horizontal & Vertical Distribution, Execution and Information exchange (Depletion Data). Ensure the plan is aligned to overall RBZA plan.
• Manage and secure sufficient POS stock and handling as well as ROI calculations on any initiatives implemented into trade.

Sales and 3rd party Distribution Management

• Set, Track and Drive DP’s against business plan.
• Define routines and call cycles for managing the operations in a professional / sustainable way, in line with routines matrix set out by HOD: Direct.
• Do monthly business reviews with DP’s in line with business plan & Commercial Annex.
• Define and track the DP KPIs (broken down from overall sales targets):
• Volume Sales, Distribution Numeric & Weighted and Price Compliance, Perfect Store Execution, Promotional Execution.
• Support DP in achieving set targets through:
• Training the DP sales force on Red Bull perfect store standards and execution of those
• Leading DP sales force by personal example and hand-on approach
• Quantification of opportunity identified in data analyzing to conceptually sell new concepts to partners.
• Undertake systematic and regular trade visits to identify gaps and opportunities or to prove any findings from data supplied by Trade Marketing. The latter being a critical part of the role.
• Prepare and lead monthly reviews with the DP owner/management.
• Generate best practices and multiply throughout covered channels.
• Fuel DP sales force passion for Red Bull through recognition and reward programs.

Forecasting

• Forecast financial sales by DP and ensure order taking according to Red Bulls targets and principles and aligned to forecast.
• Setup Build/Draw calculation sheets in order to manage SOH vs Trade sales vs Financial sales.

Trade Visits

• Undertake systematic and regular trade visits to identify gaps and opportunities or to prove any findings from data supplied by Trade Marketing. The latter being a critical part of the role.
• Conceptual selling of the quantified opportunity in a mature and professional manner to ensure buy-in (convinced) and motivated Partners
• Track execution via our Partners field force

Budget Management

• Manage the budget that is allocated to commercial initiatives, sales force initiatives, and below-the-line marketing initiatives linked to the SAB and Red Bull Partnership.

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

• Bachelor’s Degree (Optional)
• Valid driving license
• Proven Track Record of 3rd party management in FMCG sector
• >5 years sales experience in FMCG sector.
• Sales Team Leadership Experience
• Successful track record in managing sales force (distribution partner preferred) within all Trade channels
• Business Experience in Regional Accounts - Independent trade  
• Key Account experience (an Advantage)
• Leadership, Motivation and Team Skills.
• Clear understanding of market, sales & distribution within South Africa
• Clear understanding of market structure and common practice / ways of how business is done
• Excellent negotiator and influencer (strong interpersonal skill)
• Strong analytical ability and commercial acumen to understand financial statements and market trends
• Able to work independently with responsibility, being organized, result driven and solution orientated
• Able to develop business strategies and break them down into actions
• Excellent in all MS Office programs (Word, Excel, Power Point, etc.) Excel and Power Point abilities should be strong
• Management reporting and budget control.
• Strong presentation skills

go to method of application »

• The National Key Account Manager is a senior account manager responsible for managing a portfolio of customers within the RBZA business. The individual must have entrepreneurial traits and be a self starter to enable them to deliver on sales, volume and profitability targets. The National Key Account Manager needs to be able to devise a medium to long term vision, based on thorough understanding of customers, trends and opportunities with attention to detail. The person needs to feel comfortable to take calculated risks, identifying and exploiting opportunities and to achieve business advantages. Sharing best practices with colleagues and customers which enable Red Bull to gain competitor advantage is a matter of course. A creative, analytical and challenging personality, oriented towards actions, who is able to build strong strategic customer relationships and to collaborate within the company. 

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

Strategy

• Manage the implementation of Red Bull's commercial strategy at the key customers.
• Develop mid to long term customer strategies in line with the overall national sales policy, with a strong focus on innovation and long term sales drivers.
• Implement price strategies in line with company mandate and establish the customer pricing accordingly.
• Deliver a promotional plan that drives share and category growth and protects channel profitability and is aligned with the National grid.

Analysis and Planning

• Analyse available data sources (e.g. Nielsen, scanner and customer data) and derive customer's growth opportunities.
• Continuously plan sales forecast and prepare trade spend budget to hit profitability targets.
• Develop plans for annual business and effective promotion.
• Produce excellent conceptual selling decks and establish Red Bull as the category leader.

Execution

• Conduct and lead yearly negotiation process at key customers within your portfolio, spend time in understanding what is required to win in category.
• Agree with customers on Red Bull's Perfect Store concept/ VIP programs/ Profit Zone concept / Permanent Category Solutions.
• Manage in trade partners for Merchandising and Execution within assigned portfolio.

Tracking

• Continuously track and adjust volume and profitability targets by using existing sales reports. (CPM2) BI
• Prepare and discuss success of executed plans (e.g. promotions) with customers and show Red Bull’s contribution to customer’s business.
• Use Insights and data to manage the execution ranging and distribution in store effectively.

Collaboration

• Continually research to understand customer needs better and respond with programmes (in line with the brand equity) that are mutually beneficial.
• Develop effective partnerships for Red Bull to be regarded as key supplier and engine for profitable growth.
• Strive for Category Captaincy with key strategic retailers within the energy category.
• Build strong intercompany networks and establish a close cross-functional relationship with Field Sales, Distribution team as well as Trade Marketing. Jointly develop winning customer category strategies and conceptual sells.

Forecasting

• Forecasting base volume based on base/promo/execution using PET to better understand off-take and what drives effective promotional uplift.
• Volume forecast critical for planning demand via DP driving overall business efficiencies.
• This is critical in planning pack mix and ultimately profitability mix.

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

• Managing and controlling budgets, including investment and optimizing investment buckets.
• A proven track record of 2-5 years professional experience as a National Key Account Manager - PNP & Boxer is advantageous.
• Cross-functional experience in Trade Marketing/Consumer Marketing/Field Sales is a plus (not mandatory).
• Excellent network of existing contacts and trade relationships.
• Tactical planning / Strategic ability -- develop specific, valuable, innovative and commercially focused strategies but also grasp the ‘bigger picture’.
• Commercial acumen -- strong understanding of sales processes and financial systems. Strategic and innovative commercial awareness. Ideally can work with SAP/BI to plan and track sales results.
• Analytical skills -- strong planning and negotiation skills with a sound understanding of financial bottom line implications of sales and marketing decisions. Able to analyse sales and customer data, take the best conclusion, develop initiatives with the highest value for the shopper, customer and Red Bull.
• Negotiation experience -- successful front line retail negotiation experience and problem-solving skills.
• Proven track record of successfully implementing a national price increase.
• Presentation skills -- demonstrate great presentation skills that provide highly relevant and commercially viable strategies/processes in a clear, concise and empowering way.