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  • Posted: Jan 5, 2026
    Deadline: Not specified
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  • OUTsurance is a customer-centric financial services company with a global foot print. We are vibrant, successful and values orientated with an awesome dynamic culture encapsulated by the ethos that clients and staff “always get something OUT.” Our success can be attributed, amongst other things, to the outstanding people that work for us.
    Read more about this company

     

    SEO & Content Marketing Specialist

    Job Description

    • We are seeking a forward-thinking and detail-oriented SEO & Content Marketing Specialist to lead our organic growth initiatives. This role blends technical SEO, content strategy, and AI-driven search optimization. The ideal candidate will need a strong background in digital marketing, a deep understanding of evolving search behaviors, and the ability to manage content across platforms while leveraging data and AI tools to drive performance, ensuring our brand remains visible and competitive in the evolving digital landscape.

    SEO Strategy & Technical Execution

    • Conduct keyword and intent research, including AI-generated queries and semantic search trends.
    • Perform technical SEO audits and implement on-page improvements (e.g., metadata, internal linking, page speed).
    • Optimize content for traditional search engines and AI-powered tools (e.g., Google SGE, Bing Copilot, ChatGPT).
    • Implement structured data and schema markup to enhance discoverability.
    • Monitor and resolve crawl errors, broken links, and indexing issues.
    • Collaborate with developers to implement technical SEO and UX best practices.

    Content Marketing & Website Management

    • Develop and execute content strategies aligned with SEO and AI content consumption trends.
    • Create and optimize content for clarity, structure, and AI summarization (e.g., voice search, featured snippets).
    • Perform regular website updates using CMS platforms (e.g., WordPress, Sitecore).
    • Collaborate with content creators and designers to ensure SEO best practices and user experience.
    • Promote content across digital channels and analyze performance using analytics tools.

    Backlink Outreach & Authority Building

    • Develop and execute backlink acquisition strategies.
    • Identify and engage with relevant websites, blogs, and influencers.
    • Track and report on backlink performance and domain authority improvements.

    AI & Search Innovation

    • Stay current with developments in AI search (e.g., Google SGE, AI Overviews).
    • Experiment with prompt engineering and AI content tools to enhance productivity.
    • Educate internal teams on AI-friendly content practices and evolving search behaviors.

    Data Analysis & Reporting

    • Use tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog to track performance.
    • Build and maintain dashboards and reports in Excel or Google Sheets.
    • Provide actionable insights based on data analysis to inform strategy.

    Qualifications

    • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
    • 5+ years of experience in SEO and content marketing.
    • Proficiency with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Screaming Frog).
    • Strong writing and editing skills with an understanding of content structure and clarity.
    • Experience with CMS platforms and technical SEO implementation.
    • Strong working knowledge of Excel (pivot tables, formulas, data visualization).
    • Awareness of how AI tools (e.g., ChatGPT, Gemini, Claude) influence content discovery.

    Preferred

    • Google Analytics or SEO certification.
    • Experience optimizing content for AI-driven search engines and voice assistants.
    • Familiarity with HTML/CSS basics.
    • Experience with AI content tools (e.g., Surfer SEO, Clearscope, Jasper, Frase).
    • Understanding of E-E-A-T in the context of AI ranking systems.
    • Familiarity with marketing automation tools and CRM platforms.

    Key Competencies

    • Strategic and analytical thinking
    • Adaptability to emerging technologies
    • Clear and structured communication
    • Curiosity and continuous learning
    • Collaboration and cross-functional teamwork
    • Attention to detail and data-driven decision-making

    go to method of application »

    OUTsurance Broker (Bloemfontein)

    Job Description

    Role Overview

    • Our business product offering has grown significantly over the years which has led to the development of the OUTsurance Broker Tied Agent Model.
    • The incumbent of this position will be responsible for growing and developing the business insurance portfolio by building a book of short-term insurance. The individual will sell personal lines and Commercial lines by prospecting and canvassing for new business sales.

    Competencies

    • Self-starter and entrepreneur mindset
    • Strong Business Acumen
    • Communication (verbal and written) in English
    • Analytical, Numerical & mathematical skills
    • Team supervisory skills
    • Confident and enthusiastic self-starter who can take initiative
    • Must be able to work independently as well as part of a team - balances team and individual responsibility, provides and accepts feedback
    • Problem-solving skill
    • Relationship management skills
    • Presentation and facilitation skills
    • Resilience - Ability to work well under pressure in dynamic environment
    • Flexible and adaptable
    • Influential, concise, rational and practical communicator
    • Creative flair and innovative thinker
    • Discretion, judgment and high levels of trust

    Qualifications

    General:

    • Completed Matric or National Senior Certificate
    • Must have your own reliable vehicle with uninterrupted access to the vehicle
    • Valid code B driver’s license
    • 3 years of external sales experience in a face-to-face selling environment
    • Experience in lead generation, cold calling, relationship management and opening doors

    Should you have previous experience as a FAIS representative the following is non-negotiable:

    • FAIS credits/Full Insurance Qualifications (depending on Date of first appointment - DOFA)
    • RE5 (depending on Date of first appointment - DOFA)

    go to method of application »

    OUTsurance Broker (Centurion)

    Job Description

    Role Overview

    • Our business product offering has grown significantly over the years which has led to the development of the OUTsurance Broker Tied Agent Model.
    • The incumbent of this position will be responsible for growing and developing the business insurance portfolio by building a book of short-term insurance. The individual will sell personal lines and Commercial lines by prospecting and canvassing for new business sales.

    Competencies

    • Self-starter and entrepreneur mindset
    • Strong Business Acumen
    • Communication (verbal and written) in English
    • Analytical, Numerical & mathematical skills
    • Team supervisory skills
    • Confident and enthusiastic self-starter who can take initiative
    • Must be able to work independently as well as part of a team - balances team and individual responsibility, provides and accepts feedback
    • Problem-solving skill
    • Relationship management skills
    • Presentation and facilitation skills
    • Resilience - Ability to work well under pressure in dynamic environment
    • Flexible and adaptable
    • Influential, concise, rational and practical communicator
    • Creative flair and innovative thinker
    • Discretion, judgment and high levels of trust

    Qualifications

    General:

    • Completed Matric or National Senior Certificate
    • Must have your own reliable vehicle with uninterrupted access to the vehicle
    • Valid code B driver’s license
    • 3 years of external sales experience in a face-to-face selling environment
    • Experience in lead generation, cold calling, relationship management and opening doors

    Should you have previous experience as a FAIS representative the following is non-negotiable:

    • FAIS credits/Full Insurance Qualifications (depending on Date of first appointment - DOFA)
    • RE5 (depending on Date of first appointment - DOFA)

    go to method of application »

    OUTsurance Broker (Bedfordview)

    Job Description

    Role Overview

    • Our business product offering has grown significantly over the years which has led to the development of the OUTsurance Broker Tied Agent Model.
    • The incumbent of this position will be responsible for growing and developing the business insurance portfolio by building a book of short-term insurance. The individual will sell personal lines and Commercial lines by prospecting and canvassing for new business sales.

    Competencies

    • Self-starter and entrepreneur mindset
    • Strong Business Acumen
    • Communication (verbal and written) in English
    • Analytical, Numerical & mathematical skills
    • Team supervisory skills
    • Confident and enthusiastic self-starter who can take initiative
    • Must be able to work independently as well as part of a team - balances team and individual responsibility, provides and accepts feedback
    • Problem-solving skill
    • Relationship management skills
    • Presentation and facilitation skills
    • Resilience - Ability to work well under pressure in dynamic environment
    • Flexible and adaptable
    • Influential, concise, rational and practical communicator
    • Creative flair and innovative thinker
    • Discretion, judgment and high levels of trust

    Qualifications

    General:

    • Completed Matric or National Senior Certificate
    • Must have your own reliable vehicle with uninterrupted access to the vehicle
    • Valid code B driver’s license
    • 3 years of external sales experience in a face-to-face selling environment
    • Experience in lead generation, cold calling, relationship management and opening doors

    Should you have previous experience as a FAIS representative the following is non-negotiable:

    • FAIS credits/Full Insurance Qualifications (depending on Date of first appointment - DOFA)
    • RE5 (depending on Date of first appointment - DOFA)

    Method of Application

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