Since our establishment in 1918, Sanlam has been a prominent part of the South African business landscape. We have always held a long-term view of how business adapts to the demands of the environment in which it operates. Today, in a dynamic world, we see an evolving set of social, economic, political and environmental imperatives that require our skilfu...
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Position Overview
- The Digital Analytics Engineer (Instrumentation) is a hands-on technical leader responsible for designing, implementing, and governing the end-to-end measurement infrastructure across Sanlam Fintech’s digital products.
- This is primarily a Google Tag Manager (GTM) and Google Analytics 4 (GA4) specialist role — bridging the gap between the business stakeholders who need reliable data and the engineering teams who build and maintain the digital platforms that produce it.
- At this level you will own the analytics tagging architecture, define event tracking standards, lead the adoption of server-side tagging, and mentor less experienced analysts and developers on measurement best practice.
What will you do?
Tag Management and Tracking Implementation
- Own and govern all Google Tag Manager (GTM) containers across web and mobile properties including workspace management, version control and deployment governance.
- Design and implement client-side and server-side GTM configurations including custom JavaScript variables, custom templates and Consent Mode v2 integrations.
- Implement and maintain GA4 event tracking aligned to a consistent organisational event schema including custom dimensions, custom metrics and ecommerce measurement.
- Instrument complex single page applications, micro frontend architectures and hybrid mobile web views where standard auto tracking is insufficient.
- Manage third party marketing and analytics pixels through GTM ensuring accurate conversion tracking and deduplication.
Measurement Strategy and Data Layer Architecture
- Define and maintain the organisation-wide data layer event taxonomy including naming conventions, event schemas and parameter standards for all product teams.
- Design scalable tagging architectures that are privacy-compliant, performant and resilient to platform changes.
- Develop and maintain a measurement planning process that translates business questions and KPIs into concrete tracking specifications before development begins.
- Lead the design of A/B testing and experimentation measurement frameworks ensuring experiments are tracked consistently and results are statistically sound.
- Evaluate and recommend analytics and tag management technologies as the market evolves.
Data Quality and Governance
- Proactively audit existing tracking implementations to identify gaps, duplication and data quality issues and own a prioritised tracking backlog.
- Build and maintain automated QA processes including pre launch validation checklists, regression test suites and post deploy monitoring dashboards.
- Write advanced SQL queries against GA4 BigQuery exports to validate event data, detect anomalies and produce data quality reports.
- Maintain comprehensive documentation including tagging specifications, data layer contracts, GTM container changelogs and measurement plans.
Reporting and Insights Enablement
- Build and maintain reporting dashboards in Looker Studio that surface actionable product and marketing insights for stakeholders.
- Partner with Data Engineering and Data Science teams to ensure analytics event data flows reliably into downstream pipelines.
- Translate complex measurement findings into clear non-technical narratives for product owners, marketers and senior leadership.
Privacy and Compliance
- Design and implement tracking architectures that comply with POPIA, GDPR and Sanlam's internal data governance policies.
- Own the integration between the Consent Management Platform and GTM ensuring tags fire only under the correct consent conditions using Consent Mode v2.
- Lead privacy-by-design reviews for new tracking implementations and advise product teams on data minimisation approaches.
Technical Leadership and Mentorship
- Define and drive best practices for event design, data layer architecture and tagging governance across the organisation.
- Provide technical mentorship to junior analytics specialists and front-end developers on tracking implementation, debugging and data quality standards.
- Lead cross-functional initiatives that raise overall measurement maturity through workshops, internal guides and championing a data quality culture.
- Represent the analytics engineering function in product squads, architecture reviews and vendor evaluations.
Qualification and Experience
- 8+ years of hands-on experience in digital analytics implementation, web analytics engineering or a closely related measurement discipline.
- Expert-level proficiency with Google Tag Manager including custom templates, JavaScript variables, server-side container configuration and Consent Mode v2.
- Expert-level knowledge of Google Analytics 4 including event and parameter configuration, exploration reports and BigQuery integration.
- Strong JavaScript skills with experience writing custom tracking code and debugging via browser developer tools.
- Solid understanding of web fundamentals including HTML, DOM structure, single-page application lifecycle and mobile web view constraints.
- Advanced SQL skills — comfortable querying GA4 event data in BigQuery or equivalent cloud data warehouses.
- Demonstrated experience designing and governing an organisation-wide event taxonomy and data layer standard.
- Practical experience with server-side tagging including GTM server container setup, custom clients and conversion API integrations.
- Strong understanding of privacy regulations (POPIA, GDPR) and experience implementing consent-aware tracking architectures.
- Experience leading technical initiatives, mentoring less experienced practitioners and influencing cross-functional teams.
Advantageous
- Google Analytics Individual Qualification (GAIQ) or Google Tag Manager certification.
- Experience with additional analytics platforms such as Adobe Analytics, Contentsquare, PostHog or Heap.
- Familiarity with CDP or event streaming tools and their integration with analytics pipelines.
- Exposure to A/B testing and feature flagging platforms.
- Experience in a regulated industry where data governance and audit trails are non-negotiable.
- Relevant degree in Computer Science, Information Systems, Statistics or equivalent practical experience.
What will make you successful in this role?
- Measurement Rigour: You are obsessive about data quality. You know that a broken tag leads to a broken decision and you treat your tracking implementations with the same care as production code.
- Business Context: You connect every tracking implementation back to a business question. You can explain in plain language why a metric matters and what action it should drive.
- Privacy-First Mindset: You balance the need for rich behavioural data with genuine respect for user privacy and regulatory obligations.
- Systematic Debugger: You approach tracking issues methodically using browser dev tools, GTM Preview, GA4 DebugView and network request inspection to isolate root causes quickly.
- Cross-Functional Collaborator: You work comfortably across Product, Engineering, Marketing and Data Science teams. You write clear specs, run effective workshops and translate technical constraints for non-technical audiences.
- Automation Mindset: You invest in tooling and process including automated QA, documented standards and reusable GTM templates so the measurement ecosystem scales without becoming a manual bottleneck.
Knowledge and Skills
- Provides strategic input in building future, world class IT engineering technical capabilities
- Shapes the future IT landscape and leads the engineering transformation journey in the organisation
- Leads the efforts of developing engineering and management best practices, metrics and sound audit practices.
- Management and coaching of employees
- Industry trends and market changes
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What will you do?
- This is a specialist role that reports directly through to the Regional General Manager. The primary purpose of the role is to undertake focused recruitment of Advisers.
- Undertake focused recruitment of Advisers aligned to business needs
- Undertake effective screening and selection of Advisers through MyWorkSpace (internal selection system)
What will make you successful in this role?
Qualification & experience
- Matric or equivalent qualification
- Commercial/Marketing or business-related diploma/degree (HR diploma/degree)
- Minimum 3 years experience in a recruitment environment
- Recruitment of financial advisers advantageous
Knowledge and skills
- Valid driver’s licence
- Own reliable motor vehicle
- Financial services, distribution/sales experience will be a strong recommendation
- Experience with regards to the recruitment of staff, either in a managerial capacity and/or Human Resources capacity
- MS: Office (Word, PP, Excel); Lotus Notes and Internet search engine
- Business/Management knowledge: Good knowledge of overall company information (history, successes, value offering)
- SanlamConnect Recruitment/Selection policy, governances and practices
- Sanlam brand and image representation
- Advertising and marketing
- Manpower planning
- Employment Equity Act, Basic Conditions of Employment Act
- Targeted recruitment sources (i.e.: worksites, universities etc.)
- Candidate profiles (Competencies, skills, qualifications, demographic fit etc.)
- SanlamConnect Remuneration and Benefits (basic, commission structure, pension, medical aid, tax, group life etc.)
- Interviewing, referencing and screening knowledge and skills
- FA/ Employment contracts and contracting process
Personal qualities
- Customer Focus
- Cultivate Innovation
- Drives Results
- Collaborates
- Being Flexible and Adaptable
- Business Insight
- Decision Quality
- Plans and Aligns
- Builds Networks
- Communicates Effectively
- Persuades
Process for application
- If you meet the above criteria, and is interested in applying for this role, please submit your CV.
The closing date for applications is 19 August 2026.
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Job Purpose
- The Business Development Manager will be responsible for prospecting, sourcing, developing, and maintaining a specialized Investment Intermediary portfolio, and developing and/or increasing Sanlam Group’s market share of retail investment business from this portfolio, whilst delivering on the Glacier Partner Absa (GPA) Investment Channel strategy. This role will be responsible for servicing Johannesburg and surrounding areas.
Key Outcomes
The following outcomes will be expected to be achieved by the Business Development Manager:
Targets and inflows
- To service an existing GPA supporting Intermediary client base
- To source and introduce new Intermediaries to Glacier
- To support and collaborate with all the relevant Broker Corporate Businesses and Independent Intermediary businesses
- To attract new business and increase retention of existing investment business for the GPA Local, Glacier International, Structured and Guaranteed Products
- To ensure that profitable annual sales volumes and monthly targets are met by directly and actively growing and managing an Intermediary Portfolio
- To ensure intermediaries adherence to all regulatory requirements (e.g. FAIS, FICA. POPIA)
Growing the business
- To develop and implement a business plan for the GPA (sales volumes, investment education and training, marketing, and client services – administration, digital usage of GPA system, and growing the support base)
- Implementing an Intermediary support model to facilitate effective and efficient support between GPA, the Broker, and the various product and service provider
Knowledge and education
- To train, educate, and develop the Intermediary’s and Intermediary’s support staff on all GPA (Local | International | Structured Products | Guaranteed Products)
- To train and facilitate the use of GPA’s digital strategy/tools and EI.
- To supply accurate investment, product, fund, services and investor information
- To facilitate or identify Intermediary needs – technical information, technology, reporting and developing a profitable practice
Marketing and Sales initiatives
- To support investment projects and campaigns (marketing support)
- To participate in investment product implementation (presentations, product development & client service support)
People Practices
- To co-ordinate and maintain effective SLA’s with all relevant stakeholders (internal and external)
Qualifications and Experience
- Relevant financial / investment qualification (Financial tertiary qualification on Honours level is recommended)
- CFP
- FAIS exam is advantageous
- At least 8 to 10 years’ experience in a financial distribution environment (Linked Service Provider and/or Investment Management
- Company is recommended) in a similar role
- Supporting and developing of intermediary (IFA) practices
- Proven Sales related success and track record
- Technical knowledge about retail investments, retail investment industry
- Valid drivers’ license and own reliable vehicle
Competencies
- Client focus (client-centricity)
- Strong relationship building ability
- Collaborates
- Cultivates Innovation
- Being resilient
- Drive Results
- Leadership / Management Skills
- Effective written and verbal communication and presentation skills
- Entrepreneurial Skills
- Ability to work under pressure
- Lateral thinking and problem-solving capabilities
- Educating people capabilities
Attributes
- Positive, can-do attitude with high self confidence levels
- Passion and high-performance orientation
- Honesty, integrity and respect
- Ability to work independently and within a team
- Persuasive
What will make you successful in this role?
Qualification and Experience
- Degree or Diploma with 7 to 8 years related experience.
Knowledge and Skills
- Strategic sales and client retention and acquisition planning
- Drive sales and profitability
- Expense, risk and compliance management
- Partnership, network and new markets development
- Management of Employees
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What will you do?
To promote Sanlam Retail Mass (SRM)’s products and increase market share through:
- Providing sound financial advice and a high level of client service in a Branch context.
- Creating opportunities for client optimisation and cross selling of value-added products
What will make you successful in this role?
Sales Delivery:
- Gain and maintain an in-depth understanding of SRM product ranges.
- Gain an understanding of the customer’s needs, financial goals and means, and provide the right product (or selection of products) that will satisfy the goals of the customer in the best and most affordable way possible.
- Continuously update and inform customers of new products, or changes in existing products. Manage, review, and incorporate the implications of product changes on the customer’s portfolio accordingly.
- Validate client details in line with product and regulatory requirements. Submit new business through the right channels.
- Conduct due diligence on clients to identify and flag risks.
- Manage own capacity to ensure daily appointments are being prioritised while allowing time for and capitalising on walk-in / non-appointment clients.
In-branch Client Service and Client Retention:
- Responsible for servicing and managing all client profiles to ensure clients remain on the books.
- Send payment reminders, conduct follow-ups, and remain in contact to address potential queries or to provide support.
- Manage and report on NTUs (clients Not Taken Up) by putting controls in place, and taking corrective actions where required.
- Manage persistency of client payments in favour of both the branch and the client.
- Gain insight into client risk profiles to proactively identify where support will be required.
- Consult with clients on alternative payment arrangements and ensure it gets processed through and noted on the right platforms.
- Responsible for in-branch servicing in line with client experience standards:
- Apply product knowledge to accurately guide clients through policy cancellations and provide alternative options.
- Resolve various types of client queries in the branch as far as possible or escalate queries to the right stakeholders by using the existing escalation framework. Follow up on the status and continuously provide feedback to the client.
Quality, Compliance and Continuous Development:
- Remain up to date with and continuously adhere to compliance and quality standards.
- Keep up to date with own registration, product knowledge and maintenance of own CPD points.
- Identify risks and flag potentially fraudulent activities.
- Keep and store relevant records of advice.
- Log all activities as per regulations and standard operating procedures, and provide data to relevant stakeholders to inform reporting and decision making
Monthly Planning and Reporting:
- Responsible for reporting on activities daily, through using relevant technology platforms.
- Collate data on activities to deliver on weekly and monthly reporting deadlines.
- Perform any ad-hoc requirements as requested by the Retail Branch Manager
Qualification and Experience:
- 1-year experience in a sales or marketing capacity
- Experience within insurance branches an advantage
- Matric (Grade 12)
- RE5 advantageous
- FAIS Compliant (Wealth Management) as per DOFA requirements.
- Class of Business training (to be completed within 12-months of employment
Knowledge and Skills
- Broker Support
- Administration and processing of new and existing business
- Business Building
- Partnership Building
- Coach and develop others
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PURPOSE OF THE ROLE
To promote Sanlam Retail Mass (SRM)’s products and increase market share through:
- Providing sound financial advice and a high level of client service in a Branch context.
- Creating opportunities for client optimisation and cross selling of value-added services.
KEY RESPONSIBILITIES
Sales delivery
- Gain and maintain an in-depth understanding of SRM product ranges.
- Gain an understanding of the customer’s needs, financial goals and means, and provide the right product (or selection of products) that will satisfy the goals of the customer in the best and most affordable way possible.
- Continuously update and inform customers of new products, or changes in existing products. Manage, review, and incorporate the implications of product changes on the customer’s portfolio accordingly.
- Validate client details in line with product and regulatory requirements. Submit new business through the right channels.
- Conduct due diligence on clients to identify and flag risks.
- Manage own capacity to ensure daily appointments are being prioritised while allowing time for and capitalising on walk-in / non-appointment clients.
In-branch client service and client retention
Responsible for servicing and managing all client profiles to ensure clients remain on the books.
- Send payment reminders, conduct follow-ups, and remain in contact to address potential queries or to provide support.
- Manage and report on NTUs (clients Not Taken Up) by putting controls in place, and taking corrective actions where required.
- Manage persistency of client payments in favour of both the branch and the client.
Gain insight into client risk profiles to proactively identify where support will be required.
- Consult with clients on alternative payment arrangements and ensure it gets processed through and noted on the right platforms.
Responsible for in-branch servicing in line with client experience standards:
- Apply product knowledge to accurately guide clients through policy cancellations and provide alternative options.
- Resolve various types of client queries in the branch as far as possible or escalate queries to the right stakeholders by using the existing escalation framework. Follow up on the status and continuously provide feedback to the client.
Quality, compliance and continuous development
- Remain up to date with and continuously adhere to compliance and quality standards.
- Keep up to date with own registration, product knowledge and maintenance of own CPD points.
- Identify risks and flag potentially fraudulent activities.
- Keep and store relevant records of advice.
- Log all activities as per regulations and standard operating procedures, and provide data to relevant stakeholders to inform reporting and decision making.
Monthly planning and reporting
- Responsible for reporting on activities daily, through using relevant technology platforms.
- Collate data on activities to deliver on weekly and monthly reporting deadlines.
- Perform any ad-hoc requirements as requested by the Retail Branch Manager.
Qualifications
- Matric (Grade 12)
- RE5 advantageous
- FAIS Compliant (Wealth Management) as per DOFA requirements.
- Class of Business training (to be completed within 12-months of employment)
Method of Application
Use the link(s) below to apply on company website.
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