Jobs at Dr. Reddy's Laboratories

Job Summary

• We are looking for a dynamic Brand Manager to drive sales growth and elevate the brand image of Dr Reddy's in the country's branded markets. Your role will involve developing and implementing short and long-term strategies, including product and digital initiatives, based on market research insights and in collaboration with key opinion leaders.
• This position requires effective management of marketing budgets, adherence to positioning strategies, and compliance with country regulations to achieve objectives of increasing market share and brand performance.

Roles & Responsibilities

• You will be responsible for sizing the opportunity of micro segments, evaluating and creating engagement plans, building Customer Decision Journeys, identifying and prioritizing Leverage points, establishing market share and prescription objectives, developing detailed Brand and budget plans, understanding and utilizing channels and tools influencing the consumer funnel, tracking promotion trends, building Omni-channel promotion strategies, creating specialized content, obtaining approval from Marketing Manager, and taking corrective actions if necessary.
• You will be responsible for establishing promotion strategies, deciding on promotional materials and key messages, creating various promotional tools, collaborating with art designers, testing brand materials, working with creative agencies, coordinating planning of articles, managing the annual budget, ensuring proper P&L management, and reviewing final art for materials to ensure compliance with campaign guidelines.
• You will be responsible for implementing and monitoring action plans, conducting Root Cause Analysis for non-compliance with KPIs (Key Performance Indicators), attending sales review meetings, collecting feedback for campaign adjustments, gathering competitive intelligence, and ensuring compliance with legal and ethical standards in marketing activities independently. You will also be expected to structure and communicate ideas clearly, review product positioning, and adjust action plans in a timely manner.
• You will be responsible for engaging with Key Opinion Leaders (KOL) to identify unmet needs, analysing market and competitor data, and preparing business cases based on market trends.
• You will also be responsible for defining long-term portfolio goals and strategies, developing algorithms for brand portfolio success, and creating financial forecasts.
• You will be responsible for understanding and applying effective digital communication principles, utilizing diverse digital channels and tools to plan and promote, while tracking the latest trends and performance indicators to evaluate digital marketing campaigns.
• You will be responsible for developing and refining a multi-channel promotion strategy, tailoring specialized content for diverse target audiences and leveraging insights to adapt campaigns accordingly.
• You will stay updated on e-commerce trends, analyse web KPIs, optimize promotional tools, and assess the effectiveness of digital strategies through regular evaluation and adjustment.
• You will be responsible for contributing to conceptualizing and planning Sales Force Effectiveness (SFE), offering support to SFE specialists and teams, monitoring reports for brand concerns, discussing actions with sales leaders, and providing input for Root Cause Analysis (RCA) to address challenges in marketing plan execution and drive action plans for regions falling short of KPIs.
• You will be responsible for collaborating with external stakeholders to align on company goals, planning activities with scientific organizations, coordkol
• inating specialized press articles, and effectively communicating ideas to management.
• You will be responsible for establishing collaboration plans with KOLs, developing brand strategies, measuring action plan effectiveness, maintaining trust in business interactions, engaging with medical experts for brand planning, considering stakeholder needs, adhering to legal regulations, and staying updated on medical trends.
• You will be responsible for effectively communicating brand values to KOLs, managing contracts, addressing inquiries from KOLs, and planning their participation in events.
• You will plan and oversee scientific research aligned with brand strategy, choose research parameters, and ensure proper execution for future utilization.
• You will be responsible for preparing and updating presentations and training materials for Sales Force (SF) cycle meetings, ensuring alignment with the company's strategy and objectives.
• You will conduct training sessions, address objections, and organize educational plans with KOLs to enhance the marketing knowledge of the Sales Force.
• You will proactively initiate meetings with the Training Department to develop strategic guidelines and continually assess SF training needs for effective performance improvement.
• You will be responsible for demonstrating a proactive approach to seizing market opportunities, including exploring new segments and geographies, leading to a multi-year growth plan, outpacing competitors, and enhancing brand leadership.
• You will be responsible for ensuring meticulous planning and execution of marketing activities, including brand campaigns, events, and new product launches, while remaining adaptable and responsive to feedback, ensuring timely delivery and effective countermeasures for non-achievement.
• You will be responsible for establishing a strong rapport with sales teams, inspiring them to execute marketing objectives effectively, while also influencing management to invest in the brand and ensuring the necessary support for generating demand in the market.
• You will be responsible for utilizing insight-driven, cost-effective marketing campaigns tailored to address customer pain points and leverage customer segmentation approaches, while prioritizing speed and innovation in new product launches and fostering external partnerships to go beyond the pill and enhance patient services.
• You will be responsible for ensuring month-over-month sales and profitability targets are met, conducting regular reviews with the sales team to identify areas for improvement, analysing key performance indicators, and conducting A/B testing to optimize communication effectiveness for improved conversions.
• You will be responsible for utilising analytical skills to identify growth sources, applying therapy knowledge to differentiate brand communication, executing with optimal budget utilization, and gathering stakeholder feedback for execution evaluation.
• To report product complaints (adverse events & product technical complaints) and medical information queries for all DRL products as per internal processes.

Qualifications

• Educational qualification: Degree in Marketing/Science/Finance/Business Administration 
• Minimum work experience: 2+ years in BM (Brand Management) role with experience into any of CNS/ Gastro specialties / CVD portfolios 

Skills & attributes:

• Business acumen, advanced capabilities of marketing and digital tools.
• Knowledge of Marketing code and Act 101 with regards to advertising of medicines.
• Ability to interpret market data and gain marketing insights from various resources.
• Ability to lead cross-functional projects.
• Leadership skills and a team worker.
• Good analytical, presentation and negotiation skills.
• Understanding how to use channels and tools influencing consumer funnel.
• Understanding of the principles of effective communication in the Digital space.
• Understanding of KPIs of Digital tools (clicks, impressions, views)
• Knowledge of therapy, market and competitors to create differentiated brand communication.
• Experience in launching an originator drug (not mandatory)

Additional Information

Benefits Offered

• At Dr Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
• The benefits you will enjoy at Dr Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

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This is not an expat hiring - We will only accept applications from local candidates based in South Africa

The RSM will be responsible for:

• Team Leadership & Performance Management
  Lead and manage a team of Professional Sales Representatives to ensure territory sales targets, SFE and call objectives are consistently met. Align team activities with broader marketing and organizational goals.
• Sales Target Achievement
  Optimize and maintain the sales function across the allocated territory to ensure sales targets are achieved. This involves daily field visits to coach, support and guide the sales team.
• Event Coordination & Representation
  Support the planning and execution of divisional initiatives such as conferences, speaker programs, and promotional events—both regionally and nationally (CMEs/CDPs etc).
• Strategic Implementation
  Develop and execute strategic sales action plans in line with the company’s marketing and sales plans, ensuring tactical alignment and measurable outcomes.
• Client Engagement
  Personally engage with key stakeholders including General Practitioners, Specialists, and Pharmacists, as identified in collaboration with the Key Account Manager and National Sales Manager. These interactions are critical to driving business performance.
• Client Database Management
  Maintain an up-to-date and comprehensive database of all targeted clients within the designated territory.
• Cross-Functional Collaboration
  Work closely with the Key Account Manager and National Sales Manager to identify and capitalize on business opportunities within the region.
• Business Review Presentations - Building and presenting monthly and quarterly RSM review presentations at the c-suite level.

Essential Key Skills and Competencies held

• Extensive Pharmaceutical Line Management Experience in the private Pharmaceutical Industry of SA - Demonstrated leadership in managing pharmaceutical sales teams, with a strong track record in overseeing sales operations, strategic planning, and performance optimization across diverse therapeutic areas. Proven ability to drive commercial success through effective team development, territory alignment, and execution of go-to-market strategies. Experienced in navigating regulatory environments, launching new products, and fostering collaboration between sales, marketing, and medical affairs to achieve business objectives.
• Industry Expertise: Extensive knowledge of Doctor Detailing and Pharmacy Sales in the South African private pharmaceutical sector, encompassing both generic and innovator portfolios, with a deep understanding of healthcare market trends, customer behaviour, industry developments, and the key commercial drivers shaping business success.
• Relationship Building & Communication
  Proven ability to establish, strengthen, and expand business relationships. Skilled in delivering impactful messages and motivating diverse audiences.
• Financial & Resource Management
  Capable of managing budgets and resources effectively within the framework of the business model and expense policy guidelines.
• Sales & Product Knowledge
  Demonstrates strong sales acumen with a track record of building sales plans and achieving targets. Quick to grasp product and disease-related information.
• Collaboration & Independence
  Able to work autonomously while also thriving in collaborative, fast-paced, and high-energy environments.
• Marketing Insight
  Solid understanding of pharmaceutical and medical device Data and Marketing principles.
• Communication & Digital Proficiency
  Excellent verbal, interpersonal, presentation & communication skills, complemented by strong computer literacy. PowerPoint, Word and Excel advanced.
• To report product complaints (adverse events & product technical complaints) and medical information queries for all DRL products as per internal processes.

Qualifications

• Bachelors Degree/Diploma in Business, Life Science or related Field
• 1 - 3 years experience in the management of professional sales representatives in the private pharmaceutical industry if South Africa

Additional Information

Benefits Offered

• At Dr Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
• The benefits you will enjoy at Dr Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

go to method of application »

Job Description

• Selling, detailing and promoting products, in a designated area, to targeted doctors and pharmacies, with the focus on doctors and corporate pharmacies.
• The implementation of action plans in accordance with the marketing/sales strategy of the Company to ensure sales targets are achieved on a monthly, quarterly and annual basis.
• Personally, visiting and liaising with relevant targeted clients which are crucial to the performance of the Company, as agreed with the respective Regional Manager/National Sales Manager.
• Maintaining a data-base of all targeted clients.
• Liaising with the Regional Manager/National Sales Manager with respect to the effective exploitation of the various business opportunities in the designated areas.
• To report product complaints (adverse events & product technical complaints) and medical information queries for all DRL products as per internal processes.

Qualifications

Education qualification 

• Bachelors Degree/ Diploma in Life Sciences or Relative Field

Experience

• Minimum 1-2 years of Pharma Industry Experience
• Established and Existing relationships with key stakeholders is beneficial

Skills & attributes – 
Technical Skills 

• Basic understanding of pharmaceutical industry, market trends, competitors, customer understanding.
• Ability to set clear goals, provide guidance, and track team performance.
• Ability to analyse sales data, track performance metrics, and generate reports to measure the effectiveness of sales strategies.
• Basic Computer Knowledge.

Behavioural Skills

• Excellent communication and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Good at Building and leveraging relationship

Additional Information

Benefits Offered

• At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
• The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

go to method of application »

Job Description

• Selling, detailing and promoting products, in a designated area, to targeted doctors and pharmacies, with the focus on doctors and corporate pharmacies to promote the respective porfolio
• The implementation of action plans in accordance with the marketing/sales strategy of the Company to ensure sales targets are achieved on a monthly, quarterly and annual basis.
• Personally, visiting and liaising with relevant targeted clients which are crucial to the performance of the Company, as agreed with the respective Regional Manager/National Sales Manager.
• Maintaining a data-base of all targeted clients.
• Liaising with the Regional Manager/National Sales Manager with respect to the effective exploitation of the various business opportunities in the designated areas.
• To report product complaints (adverse events & product technical complaints) and medical information queries for all DRL products as per internal processes

Qualifications

Education qualification 

• Bachelors Degree/ Diploma in Life Sciences or Relative Field

Experience

• Minimum 3-5 years of Pharma Industry Experience
• Established and Existing relationships with key stakeholders is beneficial

Skills & attributes – 
Technical Skills 

• Basic understanding of pharmaceutical industry, market trends, competitors, customer understanding.
• Ability to set clear goals, provide guidance, and track team performance.
• Ability to analyse sales data, track performance metrics, and generate reports to measure the effectiveness of sales strategies.
• Basic Computer Knowledge.

Behavioural Skills

• Excellent communication and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Good at Building and leveraging relationship

go to method of application »

Job Description

The Key Account Manager (KAM) will be responsible for driving strategic growth and operational excellence across selected corporate and independent wholesaler key accounts. This role requires a dynamic individual with strong analytical, relationship-building, and execution capabilities.

• Sales Performance & Strategy
  • Achieve company sales targets for wholesaler key accounts.
  • Develop and implement a comprehensive key account management strategy tailored to the South African market.
  • Conduct in-depth market and channel research & analytics to support accurate sales forecasting and strategic planning.
• Inventory & Procurement Management
  • Ensure optimal stock levels across wholesaler channels to prevent stockouts.
  • Facilitate timely procurement processes for designated customers to ensure uninterrupted order fulfillment.
• Stakeholder Engagement & Relationship Management
  • Lead regular executive-level meetings to align on landing estimates and strategic priorities.
  • Build and maintain strong relationships with wholesalers, associated pharmacy groups, and key pharmacy stakeholders.
  • Personally engage with target clients including wholesalers, hospital groups, retail chains, buying groups, IPAs, and medical aids.
• Customer Service & Support
  • Address customer queries promptly, providing exceptional customer care and support.
  • Maintain a comprehensive database of targeted clients, enriched with insights and analytics.
• Sales & Marketing Alignment
  • Ensure sales activities are aligned with marketing objectives through cross-functional collaboration.
  • Support promotional initiatives including conferences, speaker programs, and other events as required by business and wholesaler needs.
• Field Engagement & Team Collaboration
  • Collaborate with Regional Sales Managers and Commercial Sales Representatives to drive sales pull-through in line with individual wholesaler strategies.
  • Spend time in the field to support sales teams and strengthen customer relationships.
• Reporting & Strategic Input
  • Liaise with Regional Sales Manager, National Sales Manager, and Product Managers to identify and capitalize on business opportunities.
  • Implement action plans in accordance with the company’s marketing and sales strategy.
  • Ensure accurate weekly, monthly and annual Landing Estimates (LEs) are communicated with the leaderships team.

Qualifications

• Educational qualification: Diploma or Bachelor’s Degree
• Minimum work experience: 1-3 years

Skills & attributes:

• Thorough understanding of the SA (South Africa) Pharmaceutical Industry and knowledge of health care related events.
• Ability to solidify and expand business relationships.
• Ability to convey messages and motivate certain audiences.
• Ability to efficiently manage budget and resources within the scope of the business model and expense policy guidelines.
• Demonstrated ability to drive commercial results in a highly regulated / compliance driven business environment.
• Demonstrated ability to learn product/disease entity information.
• Ability to work independently as well as collaboratively in a fast-paced, high energy organization.
• Understanding of pharmaceutical marketing principles.
• Excellent verbal and interpersonal skills.
• Excellent Computer literacy (Excel, Word and PowerPoint)
• High level of integrity and adherence to all compliance guidelines.
• Customer-focused and performance-driven.
• Entrepreneurial, innovative, egalitarian, and trusting.
• Flexible and adaptive.