Jobs at Media24 (Pty) Ltd

Key responsibilities:

•  Marketing Strategy Execution: Aid in the development and implementation of comprehensive marketing plans, ensuring alignment with our brand's vision and goals.
• Promotional Activities: Efficiently manage the distribution of marketing materials to enhance our brand's presence and engagement.
• Event Coordination: Take charge of organizing and executing both internal and external events, ensuring they run smoothly and meet our objectives.
• Campaign Management: Support the launch and monitoring of marketing campaigns for trade media partners
• Performance Analysis: Collaborate with the marketing manager to monitor, analyze, and report on the effectiveness of marketing initiatives, driving continuous improvement.
• Stakeholder Communication: Serve as a key point of contact for both internal and external stakeholders, providing timely updates and gathering valuable feedback on marketing efforts.
• Administrative Support: Offer comprehensive administrative assistance to the marketing team, including scheduling, note-taking, and file organization, to ensure operational efficiency.
• Digital Presence: Contribute to the maintenance and updating of the website
• Marketing Coordination: Work closely with the marketing manager to ensure the seamless execution of marketing plans, from conceptualization to completion.
• Event Support: Assist with the logistical aspects of event management, including setup and coordination, to create memorable experiences (internal and trade events).
• Calendar Management: Oversee the marketing calendar, ensuring tasks and projects are updated, tracked and completed on schedule.
• Meeting Organization: Facilitate the organization of meetings, including arranging catering and room setup, to support effective team collaboration.
• Digital advertising: Knowledgeable in digital advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Ads, including the ability to set up and manage campaigns effectively.
• AI: Possess knowledge of AI tools to support marketing functions. Utilize AI-driven strategies to identify opportunities for automation, personalization, and optimization in marketing campaigns.

Qualifications and experience:

• Relevant degree with an emphasis on marketing or studying towards a relevant marketing/events qualification
• 1-2 years experience in marketing in a related industry is advantageous
• A thorough working knowledge of all applications within the Microsoft Office suite
• Understanding of media across print and digital media.
• Well developed implementation and planning abilities.
• Effective English and Afrikaans communication skills.
• Strong presentation skills.
• Demonstrates a passion for AI

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Key Responsibilities:

• Lead the development and execution of a robust content strategy focused on mass market storytelling across multiple platforms. 
• Manage the commissioning process for original mass market content, from pitching to concept development to negotiating deals and overseeing development. 
• Cultivate and maintain relationships with writers, directors, producers, and talent within the black community to identify and develop compelling projects. 
• Oversee all aspects of production, including budgeting, scheduling, casting, and creative direction, to ensure high-quality content delivery. 
• Provide creative direction and feedback to content creators, ensuring that commissioned projects align with our brand values and resonate with the platform’s  audiences.  
• Collaborate with internal teams, including development, production, marketing, and distribution, to align content initiatives with overall business objectives. 
• Serve as a creative mentor and coach to junior producers and production teams, providing guidance and support throughout the content creation process.  
• Stay informed about industry trends, audience preferences, and cultural shifts to inform content decisions and drive innovation.  
• Represent the company at industry events, conferences, and festivals to network, promote our brand, and identify partnership opportunities. 
• Uphold our commitment to diversity, equity, and inclusion by fostering an inclusive work environment and promoting diverse voices and perspectives in all aspects of our content. 

Skills and competencies:

• Excellent written and verbal communication skills. 
• Detail orientated. 
• Be able to conceptualize formats. 
• Be able to create and manage goals and deadlines. 
• Excellent leadership and people skills, leading with confidence, determination, and drive to motivate teams
• Comply with the moral code of the profession. 

Requirements:

• Bachelor's degree in film, television production, communications, or related field; advanced degree preferred. 
• Minimum of 7 years of experience in television production, with a focus on developing and producing content for black audiences.
• Proven track record of successfully commissioning and developing, producing, and delivering high-quality television projects that resonates with diverse audiences on time and within budget. 
• Strong network of industry contacts within the African community, including writers, directors, producers, and talent.  
• Strategic thinker with the ability to translate creative vision into actionable plans and measurable results. 
• Passionate advocate for diversity, equity, and inclusion in media representation, with a demonstrated commitment to amplifying underrepresented voices. 
• Proficiency in industry-standard production tools and software, including scheduling and budgeting software.

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Key responsibilities:

(The primary tasks, functions and deliverables of the role)

• Assist with the day-to-day operations of the marketing team.
• Write, edit, update, and publish content on the company’s corporate website and associated website(s).
• Participate in the ideation and creation of social media content.
• Assist with designing retailer website banners.
• Assist with the planning and coordinating of marketing and publicity events (festivals, exhibitions, workshops).
• Event and festival attendance when needed.
• Assist with execution of publicity plans when required.
• Curate and send out book boxes and review copies to media when required.
• Collect and collate data required by the Marketing Manager to prepare monthly departmental management
• Perform all marketing administration functions accurately and within the required deadlines.
• Support the marketing team’s archive function by efficiently filing and storing relevant marketing material.
• Ensure all promotional material is distributed as required.

Skills and competencies:

(The abilities that the individual needs to perform this role effectively)

• Excellent written and verbal communication
• A passion for books.
• Strong interpersonal and teamworking skills.
• Ability to prioritize competing demands and excellent organization.
• Time management skills, with the ability to work under pressure and to meet tight deadlines.
• Strong attention to detail.
• Interest in pursuing new marketing opportunities and new ways of reaching readers, staying abreast of wider book trends.
• Experience in Microsoft Office (Outlook, Word, Excel, PowerPoint).
• Experience in Canva, In Design and Photoshop