Jobs at The Coca-Cola Company

Position Overview

• Provide nuanced country/regional level input on marketing strategy and plans (e.g. consumer / shopper insights).
• Develop relationships with key bottlers and ensure alignment and buy-in on market agenda.
• Coordinate full details (calendars, resources, metrics) of local activation with Bottlers.
• Identify needs for campaign localization or customization as necessary.
• Provide input on media buying (in partnership with Market procurement).

Function Related Activities/Key Responsibilities

• Manage the marketing plans and integration of plans in country/region with the relevant bottler. Also integrate plans with local commercial strategies together with Franchise team and bottler (objectives, DME investments, tracking execution and success metrics, activity calendars, including Innovation projects and IMX Campaigns).
• Provide input on Regional brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities.
• Co-create on development of market-level innovation projects and provide market input for operating unit (OU) led IMX campaigns (as applicable).
• Oversee localization and real-time amplification of IMX campaigns within the country/region, providing input to relevant OU IMX team.
• Manage brand activation at the local level, including POSM activations, consumer promotions, experiential marketing and events (leveraging mkt assets), in coordination with bottlers.
• Lead country/region marketing preparation and participation in key business System Review meetings. Support coordination of Franchise routines together with Franchise Managers.
• Work closely with Platform services to ensure timely procurement process management and compliance related to brand activations.

Education Requirements

• Bachelor's Degree

Related Work Experience

• Significant marketing and leadership experience (5+ years).
• Direct experience with marketing activation.
• Business and commercial acumen.
• Ideally experience working with TCCC external partners (bottlers and customers).
• Experience working in cross-functional and cross-geographical teams is preferred.

Functional Skills

• Marketing activation / execution
• POS and experiential marketing
• Business commercial acumen
• Relationship management (internal and external stakeholders)

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The Regional Customer Finance Manager will function as the primary contact from a finance perspective with Franchise Leadership Teams, Bottlers and Customers (Global and Regional). They will define and implement the Financial Operating Model for Global/Regional customers, negotiate and coordinate the operating and financial principles with KO System and Customers
and implement financial policies, procedures and required infrastructure to operate in partnership with Bottlers and Customers.

Function Related Activities/Key Responsibilities

• Provides high-level analysis and delivery of customer-specific portfolio and marketing programs and actions within assigned customers and/or geography; assesses and delivers customer- or property-specific applications of global or regional programs for customers to maximize value; directs or manages specific programs or projects to achieve targeted customer and/or property objectives.
• Contributes to the development of short-term operational plans and strategies for Financial capabilities development; identifies and eliminates significantly complex barriers to success for portfolio profitability maximization in partnership with Key Accounts and Customers; develops and implements models that drive long-term profitability, sustainability and scalability. Manages within the new network organization by recommending medium-term planning for the customer landscape or geography
• Manages financial planning and analysis activities to identify risks and opportunities; contributes to the achievement of the organization’s financial goals; carries out economic feasibility studies for investments in new products; prepares reports and makes recommendations to senior management about the financial implications of proposed investments and transactions; maintains positive relationships with the networked financial community
• Perform financial analysis of projects related to Key Accounts clients, such as commercial agreements or new products, packages and SKU launches in a specific customer. Scope of work includes the tracking of P&L by customer and search for opportunities to leverage profitability.

Education Requirements

• Bachelor's Degree

Related Work Experience

• 6 -8 years relevant experience in Finance Operations/and or Financial planning scenarios for portfolio management
• Proven record of delivering results and leadership in complex matrix organizations; able to work with multiple functions including Marketing, Customers, Operations, Commercial Planning and Finance in both the Company and Bottler
• Relevant experience on total Portfolio understanding, Consumer and/or Shopper financial-commercial implications, Category Management, Global-Regional-Local activation plans (innovation, portfolio execution, promotions, etc…)
• Bottler and/or Customer Development experience advantageous but not essential.

Functional Skills

• Strong Analytical skills
• Understanding of the Coca-Cola system, Market and Portfolio
• Knowledge of the Coca-Cola system value chain processes
• Advanced technical skills
• Strong communication skills