Mid-weight Designer (Western Cape) at Flash Group

Why this role matters

• As our Designer, you’ll turn brand and business problems into original creative concepts and captivating, brand-led visual solutions across Flash’s campaign, retail and digital touchpoints. 

What you’ll own

• Collaborate with cross-functional teams to understand project objectives and briefs, and translate them into visually compelling design and art direction 
• Work closely with copywriters, the brand team and other designers to develop and implement campaigns 
• Co-create corporate identity (CI) and brand guidelines, including visual style guides for different mediums and campaigns 
• Conceptualise campaign ideas rather than straightforward, literal executions 
• Present creative idea concepts and visual solutions for review 
• Art direct and design layouts for digital and physical artwork, including image sourcing, photo editing, image and graphic generation, visual AI generation, animation and illustration 
• Deliver campaign visual assets, including landing pages, digital ads, social media posts, website assets, posters and other POS items, and any other campaign media deliverables 
• Specify print-ready artwork and liaise with suppliers to ensure production accuracy for physical mediums 
• Stay up to date with industry trends and best practices to ensure designs are innovative and relevant

Requirements

Experience we’re looking for

• Design-related diploma or degree (advantageous) 
• 3–5 years’ design and art direction experience in a fast-paced, high-volume environment (required) 
• Portfolio of evidence to illustrate conceptual thinking, design approach and experience 
• Experience working in an advertising environment alongside copywriters  
• Computer literacy, including proficiency in Adobe Creative Cloud 
• Working knowledge of creative AI tools, and the appetite to push them further 
• Good understanding of brand positioning, brand theory and the origin of creative brand platforms  
• Excellent understanding of design principles, typography, colour theory and layout techniques 
• A good understanding of print and production 

Bonus points if you have…

• Advanced use of generative AI tools in production creative work 
• Experience developing or evolving brand or design systems in Figma 
• Use of project management and collaboration tools (e.g. Asana, Slack) 
• Animation skills and experience 
• Experience working in or with a fintech company and/or retail brand 
• Experience working with the mass market in South Africa, specifically brands focused on lower- to middle-income consumers 
• Good understanding of digital and social media platforms, and the type of creative work that is most impactful in these spaces 
• Content creation and production experience is welcome in a team where we all wear multiple hats 

You’ll thrive in the Herd if you have…

• Strong conceptual thinking – You have the ability to take a brand problem and think of original, abstract ideas to inform creative solutions that suit specific audiences 
• Adaptability and flexibility – You’re able to adjust in a fast-paced and changing environment where priorities and projects may shift unexpectedly 
• Collaboration – You thrive on working with a strategic brand and creative team to co-create ideas and solutions to brand and marketing challenges 
• Prioritisation and workload management – You can successfully manage and work on multiple projects at once 
• Involved and accountable – You’re able to take ownership of your work from start to finish and get actively involved from understanding the source of a brief to its final execution and implementation 
• Creative courage – You love to keep learning and are unafraid to try new things and approaches to arrive at the best outcome 

Perks that make your life easier

• Catered lunch four days a week for office-based team members.
• An open coffee bar and snacks.
• Employee Assistance Programme.
• Corporate Social Investment events and opportunities to give back.
• Free on-site parking.
• Access to LinkedIn Learning.
• Social events throughout the year.
• Group risk benefits.
• Flash Club, our employee engagement programme where you can earn up to five additional leave days by completing all categories within a cycle.