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  • Posted: Jan 26, 2025
    Deadline: Not specified
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  • Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. With consumers more connected, through a range of devices, than ever before, the era of media convergence is presenting many opportunities as well as a new, complex media eco-...
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    Account Executive - Sandton

    Key responsibilities:

    • Campaign Management: Have a basic to strong knowledge of planning, executing, and optimization of digital media campaigns across platforms such as Google Ads, Facebook, Instagram, and programmatic networks.
    • Client Relationship Management: Serve as one of the primary point of contact for clients, understanding their needs and ensuring their satisfaction.
    • Performance Analysis: Monitor and analyse campaign performance using analytics tools, providing regular reports and insights to clients.
    • Budget Management: Oversee media budgets, ensuring efficient allocation and spending to maximize ROI. Manage flow plans timeously and with accuracy.
    • Collaboration: Work closely with cross-functional teams, including creative, analytics, and performance team, to ensure cohesive campaign execution.
    • Innovation: Stay updated with the latest trends and technologies in digital marketing, testing new strategies to improve campaign performance.
    • Strategy: Develop digital media strategies that will deliver results.
    • New Business Development: Identify opportunities for account growth.
    • Problem Solving: Address any issues or challenges that arise during campaign execution, ensuring timely resolution.

    Qualifications:

    • Education: Bachelor's degree in Marketing, Business, Advertising, or a related field.
    • Experience: Minimum of 2-3 years of experience in digital account management, digital media planning and buying, or campaign management preferably within an agency setting.

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    Account Manager

    Key responsibilities:

    • Campaign Management: Have a basic to strong knowledge of planning, executing, and optimization of digital media campaigns across platforms such as Google Ads, Facebook, Instagram, and programmatic networks.
    • Client Relationship Management: Serve as one of the primary point of contact for clients, understanding their needs and ensuring their satisfaction.
    • Performance Analysis: Monitor and analyse campaign performance using analytics tools, providing regular reports and insights to clients.
    • Budget Management: Oversee media budgets, ensuring efficient allocation and spending to maximize ROI. Manage flow plans timeously and with accuracy.
    • Collaboration: Work closely with cross-functional teams, including creative, analytics, and performance team, to ensure cohesive campaign execution.
    • Innovation: Stay updated with the latest trends and technologies in digital marketing, testing new strategies to improve campaign performance.
    • Strategy: Develop digital media strategies that will deliver results.
    • New Business Development: Identify opportunities for account growth.
    • Problem Solving: Address any issues or challenges that arise during campaign execution, ensuring timely resolution.

    Qualifications:

    • Education: Bachelor's degree in Marketing, Business, Advertising, or a related field.
    • Experience: Minimum of 2-3 years of experience in digital account management, digital media planning and buying, or campaign management preferably within an agency setting.

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    Senior Programmatic Specialist - Cape Town-183 Sir Lowry Road

    Key responsibilities:

    • Works and implements on multiple, large or complex clients and develops overall programmatic strategy recommendations
    • Creates Programmatic strategic and tactical plans with a focus on driving brand awareness through to conversion based objectives
    • Troubleshoots campaigns set up, tag management, brand safety set up, performance and pace fluctuations
    • Applies daily campaign pacing adjustments to deliver campaign budgets and performance
    • Builds/Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client.
    • The trader can select the right KPI's and trends / insights for this campaign-end evaluation and can distil next steps for future campaigns
    • Maintains an in-depth knowledge of the Programmatic ecosystem, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology
    • Works directly with the internal digital team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly
    • Provides the 'technical expertise' needed to communicate with the client and explain campaign progress / address any blocking issues
    • Responsible for the operational success of accounts, ensuring deliverables are met on time and on budget
    • Plans account and growth opportunities, working closely with the team and media brands  
    • Builds campaign proposals including a set of tactics matching with the overall goal of the advertiser
    • Exports data from the ad server interface and combines it in a correct way with DSP data points if needed
    • Maintains an in-depth knowledge of the Programmatic ecosystem, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology
    • Ensures both yourself and the team are skilled up across programmatic platforms
    • Working closely with the Senior Management Team to share improvement ideas, feedback on team & present results.
    • Troubleshoots campaigns set up, tag management, brand safety set up, performance and pace fluctuations
    • Manages budget pacing

    Client Service

    • Managing media brand expectations
    • Deadline and Project management
    • Strategy guidance and input in order to drive the business objectives.
    • Responsible for the quality of work.
    • Attend key client and media brand meetings
    • Support and drive the teams in the development of key client growth strategies in line with broader business objectives, driving output and agency collaboration

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    Search - Performance Specialist

    Key responsibilities:

    • Works on multiple, large or complex clients and develops overall strategy and goals for the Performance team
    • Provides day to day implementation, optimisation and upload of client campaigns through direct input within Google Ads, Bing.
    • Liaises with vendors and third-party reps to maintain and develop relationships and build knowledge of new features and betas
    • Interprets performance reports to provide actionable insights and analysis to meet campaign objectives
    • Provides accurate client communication that details performance and return on investment via campaign reporting and analysis
    • Contributes towards overall Digital recommendations in line with Dentsu performance and client objectives
    • Ensures best practice and innovation in all Paid Social activities
    • Advise and share information on Dentsu Performance digital Capabilities, communications, and services with the wider organisation (media brands).
    • Research solutions and make recommendations to all relevant teams regarding digital innovation
    • Ensures best practice, consistency and innovation in all Performance activities
    • Ensures the Performance offerings are aligned with clients' objectives and organisation
    • Ensures knowledge-sharing across teams and engages in cross-channel strategic planning​
    • Plans accounts and growth opportunities, working closely with the Media Brands
    • Liaises with channel leaders to standardise work output across the Performance disciplines
    • Daily updates of Budget Trackers

    Client Service

    • Day to Day management, relationship and financial health of the account needs to be managed.
    • Managing media brand expectations.
    • Day to day administration – meeting minutes, agendas and timing plans.
    • Deadline and Project management
    • Strategy guidance and input in order to drive the business objectives.
    • Attending status /other meetings with media brands.
    • Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by you and your team.
    • Attend key client meetings
    • Uphold a positive working culture.
    • Represent Dentsu Performance in a professional and positive manner with both internal and external stakeholders and in doing so reflects the values of the Dentsu.

    Commercial and service ownership

    • Ensuring processes are in place with the rest of the team to deliver streamlined campaign performance and delivery
    • Manage overspend and underspend – Track monthly across all clients
    • Budget trackers to be updated on a daily basis

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    Digital Strategist

    Key responsibilities:

    Strategy – existing clients

    • Leverage data, insights, trends and brand knowledge to develop digital strategies, including but not limited to social media, websites, video, podcasts and email campaigns for assigned clients. Focus is largely on projects and to support provide to editors as and when required for always-on strategies (eg content planning)
    • Work closely with creative leads and account directors to bring innovative ideas to the table, identifying synergies and strategic opportunities for existing clients
    • Proactively look out for opportunities to improve the work and drive better results in a collaborative way
    • Build trust with clients, earning respect and trust by bringing trends, ideas and innovation to strategic input

    Strategy – new business

    • Support Leadership and Creative teams on new business pitches as required.

    Trends

    • Research, source and introduce new digital trends to DENTSU CREATIVE, with a particular focus on formats, platforms and content channels.
    • Create and distribute trend reports designed to educate and upskill staff and clients in their understanding of new platforms and techniques
    • Build out relationships with platform representatives in South Africa

    Reporting and Analytics

    • Review reports for assigned accounts, work with editors to refine reports and identify and implement insights and recommendations, ensuring that content is conintually optimized
    • Frequently review KPIs, ensuring that we meet, and exceed, objectives and show measurable ROI

    Team management

    • Manage junior strategists as required
    • Develop your team’s skills and processes required to deliver on digital strategy
    • Mentor group members, in addition to being able to help manage their projects on a day-to-day basis and motivate them to push their thinking
    • Mentor and grow interns within DENSTU CREATIVE, ensuring their path to completing their internship is challenging and rewarding with the view to retaining the majority of the interns within the business.

    GROWTH AND UPSKILLING

    •  A skills development plan will be built in consultation between the Managing Director, Content Strategy Director, Digital Content Manager and Digital Strategist to capture training and/or coaching requirements.
    • Where possible, exposure to the wider dentsu cross-agency business will be encouraged and facilitated.

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    Ad Operations Analyst

    Key responsibilities:

    • Manages day to day trafficking of digital advertising campaigns.
    • Ensures digital campaigns are trafficked effectively to achieve expected performance targets.
    • Ensures campaigns are set up correctly and ad creative are in the correct format.
    • Proactively reviews and manages client data to ensure optimal performance on all campaigns.
    • Tracks and reports on campaign results, gathers data analysis and participates in weekly calls.
    • Identifies non-compliance with established taxonomies and initiates correction processes to ensure data consistency.
    • Oversees the campaigns' performance against client key performance indicators.
    • Drives effective client relationships with accurate and timely performance communication.
    • Delivers accurate campaign setups and thorough testing.
    • Builds strong relationships across client services team and with client.
    • Communicates and manages relationships with internal and external clients.
    • Ensures all campaigns are trafficked in compliance with established data taxonomies.
    • Deploys site side tracking across multiple tag management solutions (e.g. GTM).
    • Supports a culture of operational excellence in all client operations processes and activities.
    • Collaborate with 3rd party suppliers, including digital agencies and partners.
    • Uphold a positive working culture, ensuring the organization is recognized for maintaining a strong reputation with all internal and external stakeholders.
    • Attend key client meetings with campaign managers.
    • Drive effective collaboration across account manager teams.

    Method of Application

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