Senior Programmatic Specialist - Cape Town-183 Sir Lowry Road at Dentsu

Key responsibilities:

• Works and implements on multiple, large or complex clients and develops overall programmatic strategy recommendations
• Creates Programmatic strategic and tactical plans with a focus on driving brand awareness through to conversion based objectives
• Troubleshoots campaigns set up, tag management, brand safety set up, performance and pace fluctuations
• Applies daily campaign pacing adjustments to deliver campaign budgets and performance
• Builds/Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client.
• The trader can select the right KPI's and trends / insights for this campaign-end evaluation and can distil next steps for future campaigns
• Maintains an in-depth knowledge of the Programmatic ecosystem, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology
• Works directly with the internal digital team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly
• Provides the 'technical expertise' needed to communicate with the client and explain campaign progress / address any blocking issues
• Responsible for the operational success of accounts, ensuring deliverables are met on time and on budget
• Plans account and growth opportunities, working closely with the team and media brands  
• Builds campaign proposals including a set of tactics matching with the overall goal of the advertiser
• Exports data from the ad server interface and combines it in a correct way with DSP data points if needed
• Maintains an in-depth knowledge of the Programmatic ecosystem, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology
• Ensures both yourself and the team are skilled up across programmatic platforms
• Working closely with the Senior Management Team to share improvement ideas, feedback on team & present results.
• Troubleshoots campaigns set up, tag management, brand safety set up, performance and pace fluctuations
• Manages budget pacing

Client Service

• Managing media brand expectations
• Deadline and Project management
• Strategy guidance and input in order to drive the business objectives.
• Responsible for the quality of work.
• Attend key client and media brand meetings
• Support and drive the teams in the development of key client growth strategies in line with broader business objectives, driving output and agency collaboration