Open Vacancies at IG Group

Your role in the team

Along with the Head of Digital Marketing Experience, the Digital Marketing Experience manager’s role is to cultivate and optimise marketing opportunities across a user’s digital journey with IG, streamlining and expanding the ambitious individual’s pursuit for financial freedom.

The team’s goals are to ensure Marketing’s strategy and impact has touchpoints where relevant along user journey, in order to:

• Optimise conversion (account opening, funding, first trade)
• Maximise opportunity to increase trading volume, cross/up-sell.
• Improve and uphold brand perception, by living the brand and upholding our values and principles.

While cultivating these, the team will prioritise a seamless and market-leading user experience from first touch point to deactivation.

They will also play a key role in crossing siloes and building partnerships between multiple environments, platforms and teams.

What you’ll do

Striving for:

• Streamlined end-to-end digital marketing journey
• Brand consistency and application
• Increased conversions and trading volumes
• Maximised user engagement
• Generally supporting business strategy

Measurables:

• Increased user satisfaction and engagement
• Improve brand perception
• Conversion rates (account opening, funding, first trade)
• First 30 days/reduced churn
• Product diversification/hybrid takeup
• Increased long-term retention

Stakeholders

• Senior Marketing Leadership
• Regional product owners
• Regional marketeers

Partners

• Channels (SEO, social, paid media, PPC, partnerships, CRO and CRM)
• ECM product verticals
• UX
• Creative and global operations (LMO, web design, copy)
• Brand

Who we’re looking for

You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you.

We don’t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let’s raise the bar together.

What you’ll need for this role

• A proactive individual, who identifies areas of opportunity rather than only reacting to requests for support.
• A confident and effective communicator, who is able to express ideas clearly and concisely, and is able to push back to stakeholders when necessary.
• A multi-tasker with the ability to oversee and juggle work for multiple projects at the same time, good project management and coordination skills.
• A delivery-conscious and flexible worker, used to changing priorities, with ability to work to tight deadlines.
• An independent thinker who is able to step back from obvious or easy solutions and explore other options that may be more suitable.
• A digital professional with a passion for orchestrating content to achieve the most for the business, and with primary consideration for the user and their journey.
• A keen collaborator, with the ability to form working relationships quickly, both within the immediate team and across the organisation
• A digital thinker, with a passion for keeping abreast of new trends, technologies and techniques.
• Someone with an appreciation of and interest in the dynamics of the world of financial markets
• Analytical, data-drive and commercially aware with the ability to use various inputs to strategise and plan.
• An understanding and interest in Client Experience and experienced in creating end-to-end journey maps and thinking.

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The role:

We are seeking a strategic, creative and results-oriented [Senior Marketing Manager] to join the team, and play a pivotal role in shaping the narrative for our new business and own brand identity, brand strategy development, product marketing and the creation of compelling global campaigns that resonate with our target audience. Reporting to the business unit CMO you form part of the marketing leadership across London and the regions to ensure our values and promise are reflected consistently across our products, design, content and creative. You’ll also work in partnership with our Group’s very successful marketing function to align and coordinate strategies where appropriate. 

This is a new role within an incubated and fully funded venture with dedicated teams operating at pace in a startup fashion, benefiting from the sizable power of the parent company.  

If you are a seasoned Marketing leader, with strong proposition development and creative campaign experience within an app-first business, and who thrives in entrepreneurial and very fast-moving environments, then we’re looking for you. 

What you’ll be responsible for:

• In your role, your responsibilities and deliverables will be focused on: 
• Develop and execute a global brand strategy to drive TOMA and consideration, partnering with insights and product to create strategies that influence how consumers perceive our brand.
• Own the end-to-end product marketing process, ensuring our value propositions are effectively communicated to our audience and delivered throughout the customer journey. 
• Own global creative campaign development at brand and product level, with responsibility for understanding our marketing messaging hierarchy, and launch of creative activation across all owned, earned and paid channels. 
• Collaborate closely with the in-country marketing leads to execute campaigns and product launches, tailoring strategies to regional nuances while maintaining a consistent and structured brand platform globally.  
• Analyse the competitive landscape to determine where our brand and proposition fits over time, where to target consumers and how to have the greatest impact for the brand.  
• Drive brand and reputation through all comms and PR channels through close collaboration with the Group Marketing team. 
• Build strong partnerships with creative agencies, marketing partners and business stakeholders. 
• Serve as the voice of the consumer across the organisation, advocating for their needs and preferences in product design, marketing, and overall business decisions. 
• Manage global social media and content strategy, and guide local teams to build and execute best-in-class content plans. 

Who we’re looking for:

You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you.

We don’t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporation that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let’s raise the bar together.

What you’ll need for this role:

• Proven experience in a senior brand/marketing role within a mass-market consumer app environment.
• Strong knowledge of brand management and experience in working with agencies to drive results.  
• A creative mindset with experience in generating insightful content for use across multiple communications channels and the ability to distil and communicate complex topics simply and with conviction. 
• A strategic thinker who can ask the right questions, quickly analyse data, and draw conclusions to drive the business forward. 
• A planner who can coordinate and lead teams, both vertically and cross-functionally, to deliver on the marketing plan. 
• Experience in a startup, scale-up or fast-paced environment is advantageous. 

go to method of application »

The role:

We seek a strategic, creative and results-oriented [Senior Marketing Manager] to join the team, and play a pivotal role in shaping the go-to-market, acquisition and retention strategies to launch, and scale the proposition across multiple markets. Reporting to the business unit CMO, you form part of the marketing leadership across London and other international regions, with a goal of driving outpaced growth in an efficient and effective way. You’ll also work in partnership with our Group’s very successful marketing function to align, coordinate and leverage group strategies where appropriate.

This is a new role within an incubated and fully funded venture operating at pace in a startup fashion, and benefits from the sizable power of the parent company. We are seeking a strategic problem solver and a doer, someone comfortable leading change, mobilising the organisation and taking ownership of the impact.

What you’ll be responsible for:

In your role, your responsibilities and deliverables will be focused on:

• Strategy; build and communicate a comprehensive growth marketing plan to help the business achieve its revenue goals
• Develop, stress test and implement an acquisition strategy across digital performance and partnership channels to deliver against key growth KPIs
• Create marketing segmentation, targeting and life-cycle frameworks and approaches. 
• Leading and managing the development of a customer value strategy across CRM, x-sell, and up-sell channels to engage and grow our existing customers and become the best in class for engagement and retention.
• Partnering with product, technical and customer teams to continually improve performance.
• Own Test & Learn Strategy / Reporting / Analytics for all Marketing activities.
• Spot new marketing opportunities, working them up into experiments or projects and driving execution through cross-functional squads

Who we’re looking for:

You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you.

We don’t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporation that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let’s raise the bar together.

What you’ll need for this role:

• Proven experience in a senior growth marketing or digital role within a mass-market consumer app environment or digital-first environment
• Strong knowledge of app store marketing and performance marketing channels
• Experience in early-stage or scale-up businesses with rapid growth
• A strategic thinker who can ask the right questions, quickly analyse data, and draw conclusions to drive the business forward.
• Comfortable working with unknowns and breaking new ground – able to establish your own ways of working to create clarity and establish new business practices
• True team player – able to collaborate with others and bring together the best of the team to deliver great results
• Autonomous & motivated – able to work independently where needed and highly self-motivated
• Able to be the glue across teams, building trust & respect that creates mutual understanding and knowledge