Senior Growth Marketing Manager (International): Ground Breaking Investment Journey – IG Startup at IG Group

The role:

We seek a strategic, creative and results-oriented [Senior Marketing Manager] to join the team, and play a pivotal role in shaping the go-to-market, acquisition and retention strategies to launch, and scale the proposition across multiple markets. Reporting to the business unit CMO, you form part of the marketing leadership across London and other international regions, with a goal of driving outpaced growth in an efficient and effective way. You’ll also work in partnership with our Group’s very successful marketing function to align, coordinate and leverage group strategies where appropriate.

This is a new role within an incubated and fully funded venture operating at pace in a startup fashion, and benefits from the sizable power of the parent company. We are seeking a strategic problem solver and a doer, someone comfortable leading change, mobilising the organisation and taking ownership of the impact.

What you’ll be responsible for:

In your role, your responsibilities and deliverables will be focused on:

• Strategy; build and communicate a comprehensive growth marketing plan to help the business achieve its revenue goals
• Develop, stress test and implement an acquisition strategy across digital performance and partnership channels to deliver against key growth KPIs
• Create marketing segmentation, targeting and life-cycle frameworks and approaches. 
• Leading and managing the development of a customer value strategy across CRM, x-sell, and up-sell channels to engage and grow our existing customers and become the best in class for engagement and retention.
• Partnering with product, technical and customer teams to continually improve performance.
• Own Test & Learn Strategy / Reporting / Analytics for all Marketing activities.
• Spot new marketing opportunities, working them up into experiments or projects and driving execution through cross-functional squads

Who we’re looking for:

You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you.

We don’t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporation that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let’s raise the bar together.

What you’ll need for this role:

• Proven experience in a senior growth marketing or digital role within a mass-market consumer app environment or digital-first environment
• Strong knowledge of app store marketing and performance marketing channels
• Experience in early-stage or scale-up businesses with rapid growth
• A strategic thinker who can ask the right questions, quickly analyse data, and draw conclusions to drive the business forward.
• Comfortable working with unknowns and breaking new ground – able to establish your own ways of working to create clarity and establish new business practices
• True team player – able to collaborate with others and bring together the best of the team to deliver great results
• Autonomous & motivated – able to work independently where needed and highly self-motivated
• Able to be the glue across teams, building trust & respect that creates mutual understanding and knowledge