Digital Marketing Experience Manager - JHB at IG Group

Your role in the team

Along with the Head of Digital Marketing Experience, the Digital Marketing Experience manager’s role is to cultivate and optimise marketing opportunities across a user’s digital journey with IG, streamlining and expanding the ambitious individual’s pursuit for financial freedom.

The team’s goals are to ensure Marketing’s strategy and impact has touchpoints where relevant along user journey, in order to:

• Optimise conversion (account opening, funding, first trade)
• Maximise opportunity to increase trading volume, cross/up-sell.
• Improve and uphold brand perception, by living the brand and upholding our values and principles.

While cultivating these, the team will prioritise a seamless and market-leading user experience from first touch point to deactivation.

They will also play a key role in crossing siloes and building partnerships between multiple environments, platforms and teams.

What you’ll do

Striving for:

• Streamlined end-to-end digital marketing journey
• Brand consistency and application
• Increased conversions and trading volumes
• Maximised user engagement
• Generally supporting business strategy

Measurables:

• Increased user satisfaction and engagement
• Improve brand perception
• Conversion rates (account opening, funding, first trade)
• First 30 days/reduced churn
• Product diversification/hybrid takeup
• Increased long-term retention

Stakeholders

• Senior Marketing Leadership
• Regional product owners
• Regional marketeers

Partners

• Channels (SEO, social, paid media, PPC, partnerships, CRO and CRM)
• ECM product verticals
• UX
• Creative and global operations (LMO, web design, copy)
• Brand

Who we’re looking for

You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you.

We don’t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let’s raise the bar together.

What you’ll need for this role

• A proactive individual, who identifies areas of opportunity rather than only reacting to requests for support.
• A confident and effective communicator, who is able to express ideas clearly and concisely, and is able to push back to stakeholders when necessary.
• A multi-tasker with the ability to oversee and juggle work for multiple projects at the same time, good project management and coordination skills.
• A delivery-conscious and flexible worker, used to changing priorities, with ability to work to tight deadlines.
• An independent thinker who is able to step back from obvious or easy solutions and explore other options that may be more suitable.
• A digital professional with a passion for orchestrating content to achieve the most for the business, and with primary consideration for the user and their journey.
• A keen collaborator, with the ability to form working relationships quickly, both within the immediate team and across the organisation
• A digital thinker, with a passion for keeping abreast of new trends, technologies and techniques.
• Someone with an appreciation of and interest in the dynamics of the world of financial markets
• Analytical, data-drive and commercially aware with the ability to use various inputs to strategise and plan.
• An understanding and interest in Client Experience and experienced in creating end-to-end journey maps and thinking.