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  • Posted: Jul 4, 2025
    Deadline: Jul 18, 2025
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    AVI LIMITED is home to many of South Africa’s leading and best-loved brands. Listed on the Johannesburg Stock Exchange in the Food Products sector, and centred on the FMCG market, AVI’s extensive brand portfolio includes more than 50 brands. Our single-minded purpose is our brands growth and development. Our brands span a range of categories i...
    Read more about this company

     

    Sales Consultant Level 1

    An exciting opportunity exists for a Sales Consultant – Level 1, to be based at our Cape Town office.

    Job Specification: Regional Sales Manager

    Key Performance Areas:

    • Achievement of monthly sales, volumes, and margin targets
    • Superior customer service relationships of existing customer base by following a structured call cycle based on the regional customer set criteria
    • Influencing and positively affect the In Cup Quality and delivery via the On-site beverage Solution system at each customer by ensuring customer audits are completed and corrective action is immediately executed on site, by doing machine calibration and settings and or re doing operational Training.
    • Create a targeted customer prospect list with the Sales Manager based on volume requirements per product category for the year and strategic requirements across all channels
    • Achieve the agreed growth forecasted for the fiscal year by the Sales Manager
    • Completion of new business development:
    • Initial contact
    • Assessment of needs
    • Proposal of tailored solution
    • Guiding on implementation, if necessary, with the prospective customer.
    • Ensure that agreements concluded with target list are commercially sound
    • Present at each installation and complete customer solutions training on day of installation.
    • Measurement will be completed in the following manner:
    • Monthly 1 on 1
    • Structured tracking against target list
    • Value added training visits and building credible coffee relationships
    • Ensure the In-Cup quality of the coffee is of the agreed standards 

    Qualifications and Experience:

    • Matric / Grade 12
    • Relevant Business Certificate or Diploma
    • Valid Driver’s License with a minimum of 2 years driving experience is essential
    • Sales experience
    • Coffee Skills and Equipment / Coffee qualification
    • 2-3 years - Customer interaction experience
    • 2-3 years’ experience in a Sales role in the OOH Market
    • Strong Beverage system solution experience
    • Basic Commercial Understanding

    Special Requirements

    • Proficient using full MS Office suite
    • Interest in hospitality industry
    • Valid driver’s license with at least 2 years driving experience

    Competencies:

    • Building relationships
    • Recovering from setbacks
    • Meeting deadlines
    • Planning and organizing
    • Maintaining productivity
    • Keeping commitments
    • Taking initiative
    • Seizing business opportunities

    Deadline:13th July,2025

    go to method of application »

    Sales Consultant Level 1

    An exciting opportunity exists for a Sales Consultant – Level 1, to be based at our Bryanston office.

    Job Specification: Regional Sales Manager

    Key Performance Areas:

    • Achievement of monthly sales, volumes, and margin targets
    • Superior customer service relationships of existing customer base by following a structured call cycle based on the regional customer set criteria
    • Influencing and positively affect the In Cup Quality and delivery via the On-site beverage Solution system at each customer by ensuring customer audits are completed and corrective action is immediately executed on site, by doing machine calibration and settings and or re doing operational Training.
    • Create a targeted customer prospect list with the Sales Manager based on volume requirements per product category for the year and strategic requirements across all channels
    • Achieve the agreed growth forecasted for the fiscal year by the Sales Manager
    • Completion of new business development:
    • Initial contact
    • Assessment of needs
    • Proposal of tailored solution
    • Guiding on implementation, if necessary, with the prospective customer.
    • Ensure that agreements concluded with target list are commercially sound
    • Present at each installation and complete customer solutions training on day of installation.
    • Measurement will be completed in the following manner:
    • Monthly 1 on 1
    • Structured tracking against target list
    • Value added training visits and building credible coffee relationships
    • Ensure the In-Cup quality of the coffee is of the agreed standards 

    Qualifications and Experience:

    • Matric / Grade 12
    • Relevant Business Certificate or Diploma
    • Valid Driver’s License with a minimum of 2 years driving experience is essential
    • Sales experience
    • Coffee Skills and Equipment / Coffee qualification
    • 2-3 years - Customer interaction experience
    • 2-3 years’ experience in a Sales role in the OOH Market
    • Strong Beverage system solution experience
    • Basic Commercial Understanding

    Special Requirements

    • Proficient using full MS Office suite
    • Interest in hospitality industry
    • Valid driver’s license with at least 2 years driving experience

    Competencies:

    • Building relationships
    • Recovering from setbacks
    • Meeting deadlines
    • Planning and organizing
    • Maintaining productivity
    • Keeping commitments
    • Taking initiative
    • Seizing business opportunities

    Deadline:13th July,2025

    go to method of application »

    Sales Manager

    An exciting opportunity exists for a dynamic SALES MANAGER for our EASTERN CAPE region. An outgoing individual to drive our enthusiastic sales team. This is your opportunity to work with quality brands that enrich our client's lives. The successful incumbent will be based in Port Elizabeth.

    Line Manager: Sales Operations Manager Coastal

    Job Specification:
    Management of the Sales Region

    • Achieve regional targets for the month, quarter and year.
    • Communicate and track actual sales versus the monthly and quarterly consultant sales targets.
    • Provide support and assist the consultants to achieve monthly and quarterly sales targets through promotional activity, solution changes, new business activation and basket growth.
    • Track and measure the successful conversion of pipeline into new accounts for region.
    • Monitor and take corrective action where CIRO equipment is placed at customers with no sales.
    • Track and monitor minimum off take monitors by consultant by customers
    • Approve all CIRO connects after doing commercial and business importance assessments, any connect requiring motivation for approval needs to be done via the Sales Manager.
    • Actively involved in monitoring of call cycles for the sales team to ensure effective calling and service delivery to existing customers.
    • Align with national sales strategy, ensuring consistent execution of priorities, sales targets, and customer engagement standards across all channels.
    • Conduct regular one-on-one reviews, sales meetings, and field visits to drive accountability, identify development needs, and ensure team motivation.
    • Evaluate and approve all events based on commercial and customer service importance.
    • Successful asset verification process completed by the end of Quarter 3.
    • Provide management, operational reviews and performance management to sales consultants.
    • Ensure compliance to National Brands policies and procedures.
    • Manage regional requests for free and sample stock in the region.
    • Manage the use of company vehicles and assets.
    • Accountable for the daily running of the Regional Office, sales budget and expenses.

    Sales forecasting and planning

    • Provide incremental volume increase forecasts on products to the Sales Operations Manager Coastal.
    • Create a rolling pipeline with clear turnaround timelines and growth expectation for new business.
    • Create a technical pipeline forecast monthly.
    • Provide planning inputs for quarterly business reviews, budget cycles, new equipment roll-outs and promotional calendars.

    Cross Functional Alignment

    • Coordinate efforts between sales, supply chain, marketing, finance, and technical teams.
    • Facilitate timely communication to resolve supply or service issues.
    • Lead cross-functional meetings to drive accountability and process improvements.
    • Coordinate with technical and training teams to support installations, maintenance, and customer training.
    • Ensure the consultants receive adequate training on coffee skill and systems to meet their work outputs.

    Promotional execution

    • Implementation of regional promotional campaigns.
    • Actively assist in group key account roll outs and activations and promotions.
    • Execute promotions in line with customer expectations and brand standards.
    • Monitor promotional effectiveness and provide real-time feedback.
    • Ensure visibility and compliance of trade promotions through sales field audits.

    Qualifications

    • Grade 12 / matric
    • Relevant tertiary qualification / Business related Diploma or similar

    Experience

    • Minimum 4- 6 years’ experience in a management role within the Food Service Channel
    • Minimum 5 years coffee industry experience is essential
    • Minimum 4 years technical understanding of the technical demands of coffee equipment
    • Minimum 4 years’ experience in customer service management
    • Minimum 2 years’ experience of dealing with Unions - advantageous
    • Minimum 2 years supply chain exposure

    Special Requirements:

    • Experience within the Out of Home Channel - Business & Industry, Forecourts, Hospitality, Restaurants, Office Direct or Quick Service Restaurants
    • Leadership skills with the ability to influence and guide cross-functional teams, including sales consultants, supply chain, technical specialists and marketing and tele-sales departments
    • Experience of Microsoft Office and SAP system
    • Technical knowledge and understanding of equipment, automatic machines, vending machines and traditional espresso machines
    • Data analytics and reports - Advanced proficiency in CRM platforms, Microsoft Excel, and business intelligence and reporting tools

    Deadline:13th July,2025

    go to method of application »

    Sales Consultant

    An exciting opportunity exists for a dynamic SALES CONSULTANT, EAST LONDON. An outgoing individual with drive to join our enthusiastic sales team. This is your opportunity to work with quality brands that enrich our client's lives. The successful incumbent will be based in East London.

    Line Manager: Regional Sales Manager

    Job Specification:
    Key Performance Areas:

    • Achievement of monthly sales, volume and margin
    • Superior customer service relationships of the existing customer base by following a structured call cycle based on the regional customer set criteria.
    • Influencing and positively affect the In Cup Quality and delivery via the on-site beverage solution system at each customer by ensuring customer audits are completed and corrective action is immediately executed on site, by doing machine calibration and settings and or re doing operational training.
    • Identify gaps and opportunities within your customer base to leverage the basket offered by the National Brands Limited Group for value propositions.
    • Identify appropriate and effective point of sales placements at your customers to grow brand awareness and encourage consumption growth.
    • Ensure all asset equipment placed at your customers is verified annually.
    • Effective use of business intelligence resources and reports to grow sales volumes.
    • Effective execution and implementation of group customer plans, rollouts and launch of new innovation, productions and equipment.
    • Develop a targeted list of new customer prospects in collaboration with the Sales Manager, customer service team, across all product category and across all channels.
    • Provide an equipment pipeline forecast for new installations and prospective new customers.
    • Achieve the agreed growth forecasted for the fiscal year by the Sales
    • Completion of new business development:
    • Initial contact
    • Assessment of needs
    • Proposal of tailored solution
    • Guiding on implementation, if necessary with the prospective
    • Ensure that agreements concluded with target list are commercially sound
    • Be present at each installation and complete customer solutions training on day of
    • Measurement will be completed in the following manner:
    • Monthly 1 on 1 meeting 
    • Structured tracking against target list

    Qualifications and Experience:

    • Grade 12 / Matric
    • 1 - 3 years’ experience in a Sales role in the Out of Home (OOH) Market with a proven track record in new business
    • Cold calling and prospecting
    • Strong specialty coffee experience
    • Strong beverage system solution experience
    • Basic commercial understanding

    Special Requirements:

    • A valid driver’s license
    • Ability to travel extensively
    • Ability to offer calculated and tiered solutions specifically within Business and Industry (B&I) channel
    • Ability to effectively deal with regional management teams

    Competencies:

    • Thinking rationally
    • Building relationships
    • Making decisions
    • Recovering from setbacks
    • Meeting deadlines
    • Attention to detail
    • Planning and organizing
    • Minimizing risks

    Deadline:13th July,2025

    go to method of application »

    Area Sales Manager

    We’re looking for a passionate Area Sales Manager to join our AVI Field Marketing Shared Services Division in Inland North. In this role, you will be required to perform a sales and merchandising function in the Limpopo North region for Polokwane, Louis Trichardt and surrounding areas whilst servicing retail customers in the area.

    Line Manager: Regional Operations Manager

    Job Specification:

    Key Performance Areas:

    • Monitor store ordering process, stock levels, and returns and take corrective action if required
    • Monitor pricing and ensure mandate adherence
    • Negotiate promotional activity
    • POP implementation and negotiate ad-hoc display and space
    • Check-in stock, expiry dates and ensure shelf health standards are maintained
    • Address pricing and delivery issues
    • Monitor forward share in relation to market share as well as the rate of sale
    • Maintain customer and company records
    • Complete price surveys timeously
    • Update records of all company equipment and assets
    • Communicate issues and provide solutions where possible
    • Ensure adherence to store policies and procedures at all times
    • Monitor and manage Merchandiser / Field Marketer and Sales Representatives' attendance and ensure registers are updated
    • Confirm call cycles are followed and communicate changes to customers when needed
    • Manage and plan leave for subordinates
    • Prepare monthly payroll for Human Resources
    • Conduct floor walks with Field Marketers, Merchandisers, and Sales Representatives
    • Brief staff of all cycle priorities and ensure a clear understanding of objectives
    • Develop staff by identifying training needs and providing on-the-job coaching if required
    • Keep Regional Operations Manager up to date on conduct issues
    • Staff management in line with company policy and procedures
    • Conduct appraisals on field staff
    • Set targets for subordinates by store by category in line with business unit objectives and strategy

    Experience:

    • A minimum of three (3) years of experience in a Sales Supervisor or Sales Manager role required
    • Experience within FMCG dealing with retail customers
    • Experience with managing teams 
    • Good understanding and implementation of human resources and industrial relations processes and procedures

    Qualifications:

    • Completed Matric / Grade 12 is essential
    • A completed tertiary qualification (Business / Sales / Marketing / Retail) would be advantageous

    Additional Requirements:

    • Sound knowledge of the FMCG industry
    • A good understanding of the merchandising industry
    • Proficiency using Microsoft Office (MS Excel, Word, and PowerPoint)
    • Able to present information to various levels in the organization
    • Valid Driver’s License required
    • Ability to travel essential

    Deadline:18th July,2025

    go to method of application »

    Wholesale Sales Representative

    An opportunity has become available for an experienced Wholesale Sales Representative to manage and service wholesale customers in the Inland North region, covering the Pretoria and Rustenburg area. This role will be responsible for driving sales, optimizing shelf presence, and building strong client relationships.

    Line Manager: Field Sales Manager

    Job Specification:

    Key Performance Areas:

    • Achieve sales targets and negotiate orders
    • Manage stock levels, returns, and promotions
    • Ensure accurate pricing and promotional execution
    • Build and maintain strong relationships with store management and staff
    • Lead and guide merchandisers for effective in-store performance 

    Qualifications:

    • Completed Grade 12 (Matric) is essential
    • A completed tertiary qualification (Business/Sales/Marketing/Retail) is advantageous

    Experience Required:

    • At least 3 years' experience in a Sales Representative role required
    • Experience within FMCG dealing with wholesale customers (Masscash, Independent wholesalers, etc.)
    • Supervisory skills will be an added advantage
    • Sound knowledge of the FMCG industry
    • Proficiency using Microsoft Office (Excel)
    • Valid Driver’s License required
    • Ability to travel essential

    Deadline:18th July,2025

    Method of Application

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