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How to Write A Great Sales Manager Job Description

Updated on Sep 09, 2020 3727 views
How to Write A Great Sales Manager Job Description

Are you looking to hire a great sales manager for your company?

Great, so is everyone else.

Getting your hiring right usually starts with crafting a good job description. If you get your job description right and you post on the right platform like this one, then you can increase your chances of attracting the right talent to your job vacancy.

The challenge, however, is usually this?

How do you write a great sales manager job description that stands out?

Don’t worry. In this article, I am going to share with you a sales manager job description template that can get you started fast.

Sales management is a vital part of a company and the person who is filling that position must have all it takes to take on such a crucial role.

So let’s get right into it.


Who is A Sales Manager?

A sales manager is a person who is responsible for guiding and leading a team of salespeople in an organization. They set goals and quotas, build sales plans, analyze data, assign sales training and territories, mentor the members of his or her sales team and are also involved in the hiring and firing process of employees. 


Sales Manager Job Description Template

Job Title: Sales Manager

The job title i.e sales manager should be boldly written on the heading of the job description template. It is important to do so, so the applicants know exactly, which position they are applying for.

After you have written the job title, you move on to give a detailed outline of the duties of a sales manager. 


Sales Manager Duties

These are all the task that you will be carrying out for the company if you are hired:

  • Supervise regional and local sales managers as well as their staffs
  • Sort out customer complaints with regards to sales and services

  • Draw up budgets and approve budget expenditures

  • Observe customer preference to determine the focus of sales effort

  • Analyze sales statistics

  • Predict sales and determine the profitability of projects and services

  • Determine discount rates or special pricing plans

  • Plan and coordinate training programs for sales staff


Sales Manager Qualifications

This section should contain the required educational qualifications/ background of the candidate.

A sales manager should have all or any of the following qualifications:

A degree in:

  • Business Administration

  • Business Management

  • Marketing

  • Psychology

And any other credentials in related courses, like:

Sales Coaching Training Programs

Sales Management Training

Strategic Sales Management


Sales Manager Skills

Apart from educational qualifications, a candidate should also have certain skills that are relevant to the job. These are the skills that the hiring manager looks for in an applicant’s CV:

  • Analytical Skills: can accurately review data, see the relevance in it, draw meaningful conclusions and find a practicable lesson from it

  • Strategic planning abilities: the gather evidence and resources, then plan the next course of action to follow

  • Strong communication skills: can deliver the right message, to the right people, at the right time with the right medium

  • Collaboration and motivation skills: they should be able to work with teammates and others too

  • Delegating skills: can be able to assign tasks to others and head a team.

  • Ability to stay calm under pressure: the role is always changing and highly changing, so the candidate should be able to cope with the daily stress.

  • Good interpersonal skills: He or she should be a people person and know how to interact with others as they will be meeting with a lot of people.


What Information Must A Sales Manager’s CV Have?

Apart from a name, number, and email address, a sales manager’s CV must contain these key information, to enable them to stand out from other candidates:

  • Professional Summary: a brief summary of their career history, skills, and achievements.

  • Work Experience: a list of all the places they have worked before, how they worked there and the roles they played for each places during their employment.

  • Education/Qualification: schools attended courses, and degrees graduated with.

  • Skills: a comprehensive list of all their skills; computer and otherwise.

  • Hobbies and Interests: a little about what they do in their free time and their interests.

  • Extracurricular activities: volunteer works or personal projects

  • Referees (optional): people who can attest to their capability to do the job. Either a previous boss or colleague.


Common Sales Manager Interview Questions And Answers 

What do you know about this company?

Hint: You would want to know their level of preparedness and if they have done their research on the company.

Answer: They should talk about the company and what aspects of their vision they love, even talk about key moments for the company.


Why this company? Why this role?

Hint: Ask the candidate what they know about the company, why they applied and why they chose that role.

Answer: Do they believe in the work the company is doing? Let them explain why. Are they looking to expand their skill set and their scope in their line of work? Let they tell you that. Does the role play to their key strengths? They should explain which strengths and how.


Give me an overview of your career to date?

Hint: You already know this from your CV, but you want to hear it directly from them.

Answer: They should talk about their first professional job, what they have learnt from each job they’ve had and how every time they left a job it was because they wanted to keep growing and gaining experience. 


What do you consider your most significant sales achievement to date?

Hint: You’d want to know in which moment they used their skills as an exceptional sales manager, to close a deal.

Answer: They are to impress you with their achievements, but not brag.


Tell me about the time you failed to achieve the goals you set. What went wrong and how could the outcome have been different?

Hint: You want to know how they handled failure and what they did to prevent that mistake from reoccurring.

Answer: They should tell you why they failed, mistakes they made, what they should have done instead and the measures they took to prevent it from happening again.


Sales Manager Salary

Sales managers get paid differently, depending on their level of experience, which sector they are working in and the company.

Usually, a sales manager can get paid an average of 145,867 (one hundred forty-five thousand eight hundred sixty-seven) Rands monthly.

The estimated yearly turn out is 5678,368 (five hundred sixty-seven thousand three hundred sixty-eight) Rands.

Now that you have read all you need to know about writing a job description, with this information, you can easily pick out the ideal candidate from the throngs of applicant CVs you received.


Good luck! And don’t forget to share this article with friends and colleagues who might need it. If you need help hiring your next sales manager, you might want to read this article on how to hire a great salesperson.

Staff Writer

This article was written and edited by a staff writer.

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