1 X Senior Online Content Executive at Rentokil Initial South Africa

• We are excited to offer a new role in the SA marketing division - Senior Online Content Executive- based in WC, located in the area of Claremont, Cape Town.
• We are seeking a talented content writer to join our marketing team as a Senior Online Content Executive.  This role is suited to a creative, results-oriented digital content specialist who is passionate about storytelling and engaging audiences online.  Responsible for developing and executing a comprehensive content strategy across various digital channels for our businesses in the UK & Ireland, this role focuses on creating engaging and effective content for social media, web blogs & customer email campaigns to help drive brand awareness, engagement, and business growth.

Requirements:

PRINCIPAL DUTIES & RESPONSIBILITIES

Key Responsibilities:

Social Content Management:

• Develop and execute engaging social media content strategies across various platforms (e.g. Facebook, LinkedIn, YouTube) to increase brand awareness, engagement, and lead generation for the UK & Ireland businesses.
• Create a diverse range of social media content, including text copy, images, videos, infographics, and interactive elements.
• Schedule and publish social media content, monitor performance and engage with the audience.
• Stay updated on social media trends, algorithm changes, and best practices to optimise content for maximum reach and impact.

Web Blog Content Creation & Management:

• Research, write, and edit informative and SEO-optimised blog posts on topics relevant to the industries/sectors we service in the UK & Ireland.
• Work with relevant colleagues to develop a blog content calendar aligned with marketing campaigns and business objectives.
• Ensure blog content is well-researched, accurate, engaging, and adheres to brand guidelines.
• Work with each business’s Digital Leads to monitor blog performance to understand what is working and what isn’t.

Email Marketing Content:

• Write compelling and conversion-focused email copy for various campaigns, including newsletters, promotional emails, lead nurturing sequences, and customer service communications.
• Work with the Email Marketing Specialist to monitor email campaign performance (open rates, click-through rates, conversions) and implement A/B testing for continuous improvement.

Campaign Content Development:

• Generate engaging and impactful content for integrated marketing campaigns across all digital channels.
• Develop campaign messaging, headlines, call-to-actions, and supporting content assets.
• Ensure consistency in messaging and branding across all campaign touchpoints.

SKILLS and COMPETENCIES

Essential Skills & Experience:

• Content Creation & Writing: Exceptional writing, editing, and proofreading skills with a strong command of grammar, spelling, and punctuation. Proven ability to produce clear, concise, engaging, and error-free content for various digital platforms.
• Digital Marketing Knowledge: Solid understanding of digital marketing principles, including SEO, content marketing, email marketing, and social media marketing.
• Strategic Thinking: Ability to develop and execute content strategies aligned with business objectives and target audience needs.
• Communication & Collaboration: Excellent interpersonal and communication skills to collaborate effectively with cross-functional teams (marketing, sales, PR, internal stakeholders).
• Attention to Detail: Meticulous attention to detail to ensure accuracy, consistency, and quality across all content.
• Adaptability & Learning: Ability to adapt to evolving digital trends, tools, and algorithms, with a continuous learning mindset.
• Project Management: Strong organisational and project management skills to manage multiple content initiatives simultaneously and meet deadlines.

Desirable Skills:

• SEO Expertise: In-depth knowledge of SEO best practices, keyword research tools, and content optimisation techniques to improve search engine rankings.
• Basic Design Skills: Proficiency with graphic design tools (e.g. Canva, Adobe Creative Suite) for creating engaging visuals, infographics, and email templates.
• Analytics & Reporting: Ability to use analytics tools (e.g. Google Analytics, social media insights) to monitor content performance, generate reports, and provide data-driven recommendations.
• Video Content Creation: Experience in planning, scripting, and potentially editing short-form video content for social media or web.

QUALIFICATIONS and  EXPERIENCE

• Bachelor's degree in marketing, communications, journalism, or a related field.
• Proven experience in digital content writing, with a strong portfolio of blog articles and web content.