CRM Specialist at Salt South Africa

Job description

They are looking for a CRM specialist who has a strong project management background and a can-do attitude to join the marketing team. You need to be the CRM expert who can handle their CRM system with ease as well as train external clients on how to use it. You will be required to project manage multiple campaigns including sending bi-weekly newsletters and SMS's and report back to the business on their performance on a monthly basis.

Requirements & Skills:

• Experience in direct and digital marketing (2 – 4 years).
• Experience in administering Everlytics or a similar CRM system.
• Come from an environment where used to supporting an operational team in bulk email and SMS campaigns.
• Ability to create and edit HTML mailers.
• Great presentation skills.
• Excellent customer-service orientation.
• SQL database management.
• Ability to prioritize and accomplish tasks in a hard-hitting environment.
• Working with the promotions manager, understanding and briefing campaigns from an online digital media POV when needed.

Main Responsibilities:

• Working with their agency partners to deliver a CRM strategy across the company to encourage customer retention and customer loyalty.
• Create and manage CRM campaigns for both internal and external clients through their CRM system (Everlytic). You will be responsible for all email and SMS sends internally and externally.
• Actively project managing campaigns in the system to support the promotions marketing manager.
• Ensuring the databases are segmented effectively for targeted marketing activities.
• Provide monthly reporting (data analysis, modeling and predictive analysis) on the performance of all CRM activities internally and externally to provide insights to the business.
• Developing tests and learn strategies for all aspects of CRM to ensure the most effective approach for the company and external stakeholders
• Be a source of expert knowledge on Customer messaging in support of on-going interaction with promoters to increase the performance of their campaigns.
• Visiting Promoters with Sales Managers for campaign requirements.
• Maintaining control of access rights, security settings and user privileges.