Marketing Director BU Africa at Yara International

Job description

Responsibilities

• Implementation and management of established marketing campaigns in all markets, including but not limited to: South Africa, Zambia, Malawi, Mozambique, Tanzania, Kenya, Cameroon, Ghana and Cote d’Ivoire.
• Implementation of centrally developed Channel Partner Program, customized at country level – including distribution and retail focus.
• Roll-out of various ‘tool-kits’ such as the retailer starter kit which focuses on providing the rural retailer with the required tools to sell Yara premium products, and crop focused commercial packs.
• Track implementation of all campaigns to evaluate results and provide recommendations for future marketing activities
• Responsible to create a ‘brand culture’ throughout Africa
• Compile concise monthly marketing reports for management team.
• Full oversight of BU Africa marketing budgets and responsible for the central budget
• “Dotted line” management of the Marketing teams at country level to support the Country Manager.
• Outcome focused marketing implementation

Profile

• Degree in Marketing or similar field essential
• Proven track record of managing and leading diverse teams
• 10 years + experience in a management position within marketing
• Proven track record of successful campaign/project implementation
• Retail/FMCG background preferable
• Digital Marketing experience required
• MBA or Commercial degree will be an added advantage
• Highly organized and detail oriented
• Self-motivated and independent
• Ability to work under pressure
• Extensive travel across Africa