Head of Media Strategy and Production at The Unlimited

Job description

Purpose of the Role:

To manage the strategic marketing and operational media requirements, as well as the campaign development for market share gains within the Inbound Direct Marketing Industry.

Key Responsibilities:

• To develop and implement media strategy for the South African market
• Develop the marketing strategy for new and existing products through the electronic mediums
• Conduct campaign and media research for inclusion in brand strategy
• Manage television and radio production partners in respect of performance and relationships
• Alignment of media strategy with group operational initiatives
• Working closely with the Company’s Distribution, Customer and product teams enabling them to meet their commercial objectives by providing them with appropriate content, tools and materials
• Develop and recommend product position in terms of media effectiveness to produce the highest possible long term market share
• Work closely with product management team to define content, collateral and programs
• Establish and maintain a consistent brand image throughout all campaigns and media events
• Manage the interdependency between media strategy and social media presence In order to improve brand reputation and recognition
• Undertake continuous analysis of the competitor environment
• Establish and maintain relationships with industry influencers and key strategic partners
• Represent the company at Industry Association events

Knowledge, Experience & Skills:

• Bachelors or Master’s degree in Marketing
• Proven track record in Television and Radio production
• At least 5 years in Media Strategy and Planning
• Up to speed with current Marketing techniques and best practices
• Customer-orientated approach and aptitude

Personal Characteristics:

• Forward thinking
• Commercially focused
• Leadership style inspirational with a balance of strategic skills and strong ‘people’ orientation
• Well rounded, resilient and self-aware individual who is open to change and personal development
• Entrepreneurial, free thinker who will challenge the status quo and push boundaries
• Must have the capacity to grow their strategic ability
• Confident – someone who is able to hold their own with shareholders and be resilient in a demanding environment
• Hands-on approach
• Self-motivated

PREFERENCE WILL BE GIVEN TO EMPLOYMENT EQUITY CANDIDATES

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