Digital Marketing Prodigy at Giraffe

Job description

Requirements:

• Digital marketing / Growth Hacking
• Managing all online marketing channels- including Google adwords, facebook and linkedin
• Creating, operating and analysing ROI on all online campaigns
• Iterating campaigns to enhance effectiveness and maximise ROI
• Conceiving and experimenting new methods to drive awareness, customer acquisition, conversion rates and revenue growith, whilst reducing customer acquisition cost and increasing virality
• Owning SEO

Additional responsibilities may include:

• Traditional marketing
• Conceptualising campaigns for radio, print and other ATL channels
• Creating and managing campaigns for on the ground field marketing activities
• Creating and driving company marketing events
• Engaging and managing external marketing agencies where necessary
• PR and communications
• Promoting Giraffe across all major media channels- radio, TV, newspapers, events and online journals
• Identifying ways to position Giraffe as newsworthy
• Writing all Giraffe press releases, and disseminating them across relevant channels
• Engaging with media producers and editors to drive PR activity

Requirements

Educational and work experience requirements:

• Bachelors degree from a top-tier university
• At least 3 years’ experience in marketing- either at a tech startup or agency
• Essential requirements for the role
• Excellent written and verbal communication skills
• Creative and artistic- both with words and visuals
• Highly organised and structured
• Highly analytical and numerate
• Excellent team working skills
• Interested in technology and high-growth tech startups
• Willing to learn
• Able to work under pressure
• Able to tolerate ambiguity
• Interest in making a strong social impact