New Business Development Executive at Nielsen

Job description

About The Role

The New Business Development Executive is a pivotal role in Nielsen’s growth strategy. Focused on accelerating organic growth, the NBD Executive generates short-cycle revenue opportunities by rapidly penetrating new clients and growing ad-hoc clients with a highly profitable, syndicated product portfolio. NBD executives strive to exceed sales targets and seek outstanding rewards.

Key Attributes

• Good understanding of Market Research, preferably of Nielsen products
• Passionate about sales, revenue growth, and new business opportunities
• Short-term results orientated, competitive, and a high-energy self-starter
• Strong negotiator and a deal closer, comfortable in challenging and influencing client at all levels
• Ability to create new leads from cold calling and to prioritize client visits based on sales potential
• Skillful in driving client interest and new business through creative proposal of Nielsen capabilities
• Independent worker, who also contributes to the overall objectives of a team
• Excellent communication skills, ability to read other’s styles and adapt behaviour accordingly
• Fluent in English and local language

Key Accountabilities

• Own individual revenue target.
• Generate short-cycle revenues from syndicated solutions, such as Ad-Hoc RMS and CPS reports, AIS and Global Snapshots.
• Target/penetrate new clients and ad-hoc ones, with a special focus on white space and the small & medium enterprise (SME) sector, including non-FMCG clients
• Develop go-to market strategies that will deliver maximum reach across the target client portfolio
• Create new leads, including from cold calling, and prioritize client visits based on sales potential
• Monitor progress against revenue target with tenacity and course correct quickly where necessary
• Identify upselling opportunities by creating leads for more advanced / customised Nielsen services and to transform ad-hoc relationships into continuous contracts.
• Utilise with creativity the tools available within the wider organisation to generate leads and develop engagement plans, such as Marketing & Communications calendars, commercial sales drives, category sales data and CRM toolkits.
• Ensure that all syndicated sales materials, including proposals and marketing information are consistent with the Nielsen Voice and demonstrate best in class within the industry.
• Work with broader departments, such as Client Service, GBS and Brand teams to ensure alignment and buy-in.

Role / Career Levels

• EXECUTIVE, NEW BUSINESS DEVELOPMENT
• Entry level sales executive focused on new business
• Individual revenue target that exceeds 3 times the employee’s cost to the company

Requirements

• Strong sales drive, strong persistence
• Good negotiator, excellent interpersonal skills
• Self-motivated, confident, highly stress resistant
• No BA/MA required – vocational training and New business and whitespace sales experience a plus
• Solid knowledge of English language