Go To Market Manager at Vodafone Global Enterprise

Job description

Role Summary

The role of the Go-To-Market Manager is to p rovide leadership and management of all regional marketing, CXX and Channel activities through the development of a Go-To-Market Plan aligned to the overall Business Strategy with a tailored approach by Consumer Segment and County. Manage a team that is responsible for the delivery of the Go-To-Market Plan across various retail channels, consumer segments and counties.

Your Responsibilities Will Include

• Development of an annual Regional Go-To-Market Plan through the incorporation of the integrated Marketing, CXX and Channel strategies from HO.
• Drive the delivery of the Regional Go-To-Market Plan to strengthen brand and increase revenue and grow the customer base (including EBU brand support)
• Partner with County Managers and sales team and seek opportunities to increase sales, revenue and market share across counties.
• Conduct post campaign and promotion evaluation through ROI and PIR (post implementation review) reporting, & management of budget
• Build and maintain strong, strategic relationships with key stakeholders internally (HO Marketing, Channel & CXX teams) and externally (government, media and service providers) to effectively implement regional activities.
• Foster Goodwill and drive thought leadership through various CSI and PR initiatives to further drive brand connection and engagement in the region.
• Monitor competitor activity in the region and ensure gap closure through development of competitor activity plans.
• Trial and implementation of unique go-to-market projects.
• Operationalize segment marketing and implementation across counties.
• Manage and report on regional publicity budget in conjunction with County Manager
• Manage the regional CSI and internal marketing programmers

Core Competencies, Knowledge And Experience

• Customer Obsessed
• Strong leadership skills and ability to manage highly diverse direct and virtual teams.
• Strong project management experience of cross functional projects.
• Solid understanding of consumer segmentation
• Strong budget management skills and experience
• Strong strategic & conceptual thinking skills
• Development and implementation of an integrated marketing plan
• Previous Go-To-Market experience: o Channel Management
• Product Marketing
• Experience in customer care or customer journey
• Working in matrix structures and virtual teams
• Building a high-performance/results driventeams
• Responsible for publicity budget management
• Direct and indirect repots i.e SIR, suppliers

Must Have Technical / Professional Qualifications

The ideal candidate for this role will have:

• Matric
• 3 year Degree or National Diploma in Business or Marketing
• Minimum 8 years’ experience of which 2 years should be at Management level
• Telecommunications Industry experience advantageous
• FMCG Marketing / Consumer Marketing experience

OR

• Matric
• Minimum 10 years’ experience of which 2 years should be at Management level
• Telecommunications Industry experience advantageous
• FMCG Marketing / Consumer Marketing experience
• Valid drivers licence

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities may apply.