Marketing Director SADC at PepsiCo

Job description

Marketing Lead:

• Member of Simba LT team
• Define and execute AOP for SADC markets
• Thorough consumer analysis, opportunities (demand spaces / megatrends)
• Develop brand algorithm and financial targets
• Senior alignment across Category & BU

Brand communication and activation:

• Brand guardian, ensuring consistent and strong execution / communications across SA (and SADC)
• Develop and execute all brand communications and activations, leveraging Category strategy and ammunition. Includes a full activation package for all innovation

Innovation strategy and execution:

• Steer all innovation through local commercialisation process (steps / gates).
• Overcome key roadblocks through cross-functional team leadership.
• Ownership of innovation launch. Ensure long-term consumer & commercial viability.
• Ensures innovation is scale, incremental and profitable to unlock scale incremental growth

Team alignment, leadership and capability building:

• Lead senior, cross functional, global, category and BU alignment to SADC opportunities and needs
• Translate strategies into plans that can be effectively executed
• Actively identify and execute opportunities to share shares knowledge and skills with others to build broader capability
• Category financials
• Deliver and own Brand Financials
• Complete top-level market business reviews (as for AOPs)
• Relevant tertiary qualification in Business or Marketing
• Minimum 10 years experience in FMCG / CPG
• Strong financial acumen and basic understanding of accounting
• Ability and knowledge of managing Budgets