Copywriter at 10X Investments

Job description

10X investments is looking for a highly talented Copywriter to join our team in Cape Town. We have an important story that needs to be told before it’s too late. Our enemy is an enormous sales and marketing machine fuelled by outrageous fees and commissions and hidden charges levied on unsuspecting investors.

As a 10X copywriter you are on the frontline ensuring our message is crafted in a way that resonates with our diverse audience. You need to have a strong strategic understanding of brand positioning and messaging hierarchy, and be accountable for ensuring the work we produce reinforces the story we want to tell.

We believe in telling our story in a myriad of ways, from entertaining content pieces, to serious long form content, and everything in between. 10X is both a corporate retirement fund provider as well as a Direct to Consumer “Retail Business”. As such you need to be a versatile copy writer, who is comfortable wearing many hats. In general, we like to be concise and sharp in our communications.

The copywriter role sits within the creative team, which is responsible for delivering a consistent pipeline of high quality, differentiated content. You will work alongside a team of designers, another copywriter and a Head of Communications. The role reports directly to the Head of Digital and Marketing.

Responsibilities

• Developing copy and content, often in partnership with the Head of Communications, the Director of Marketing and the designer
• Writing clear, persuasive, original copy designed to nurture leads, sell products, tell the brand story
• Ability to tailor your message to different audiences (Our clients are diverse, aged 25 – 65+, with a key focus on Black, White) and write effectively for different mediums.
• Occasionally writing long-form copy for press releases etc.
• Supporting with ideation, the development of the monthly marketing calendar and the conceptualization of marketing activities and campaigns
• Proofreading copy to check spelling and grammar
• Reporting the impact of your initiatives on a weekly basis to the Director of Digital & Marketing.

Qualifying Criteria

• You are a mid-senior level conceptual copy writer
• 8+ years of copy writing
• Preferably you have experience working on client side, and have made strong contributions towards the establishment of brand positioning & the development of a brand tone over a sustained period of time
• You are hugely excited at the prospect of working for a challenger brand that is disrupting the financial services industry.

Attributes & Experience

• High creativity & a conceptual thinker
• Speed of execution, without compromising on quality, is essential in this role
• Excellent verbal & written communication skills
• High accuracy
• Quick thinker
• Curious. Always questioning the status quo
• Able to work independently and without direct supervision
• A highly motivated “doer” ; Deadline driven with the ability to prioritise multiple tasks
• Excellent communication skills –written and verbal.
• High stress tolerance
• Detail orientation / meticulous work standards
• Collaborative.
• User focused
• Able to communicate clearly and not afraid to voice an opinion, no matter how unpopular.
• Self-starter / self-motivated
• Independent thinker
• Service orientated
• Problem solver
• High standards
• Varied interests / interesting
• Business savvy