Senior Brand Manager at Premier FMCG (Pty) Ltd

Job description

Purpose of the job:

To develop, manage and sustain a profitable, product/brand portfolio operating across categories, brand positioning and channels by understanding, anticipating, creating and meeting consumer on shopper needs.

Responsibilities:

• Assist in developing brand identity and related positioning to assist in the creative process.
• Develop and execute creative plans in support of the brand and related products
• Co-ordinate day-to-day activities associated to all marketing efforts, including, project management, creative development, cross functional implementation, campaign tracking and reporting as necessary
• Develop Blue Prints and Brand Plans
• Assist in monitoring brand health and support the development of new brand tracking across business
• Innovation strategy implementation
• Assist with financial projections and budgeting process
• Manage budget and related to marketing campaigns
• Assist with management of third party agencies and agency briefings
• Leads the Marketing Lifecycle process for designated brands
• Functions as the information hub of designated brands
• Use own creativity and work closely with all relevant Media departments/ agencies and executes media strategy & plans
• Manages day-to-day progress of product marketing planning and execution
• Maintains brand integrity across product lines, advertising and all other internal and external communication as it pertains to assigned brands
• Build relationships with bakeries and gain buy in to marketing programs

Qualifications & Experience:

• Grade 12 or equivalent qualification
• 3 Year Relevant Degree & post grad
• 7 Years’ experience at a Brand manager
• At least 1-2 years at SBM level
• Previous FMCG experience will be advantageous
• Competencies (knowledge, skills and attributes):
• Excellent Numerical skills
• Excellent Written skills
• Accuracy & attention to detail
• Assertive
• Computer literacy - Strong Computer skills
• Good Communication skills
• Organising / Planning
• Innovation / Continuous Improvement
• Accountability
• Sense of urgency/ results orientation
• Teamwork
• Integrity

Other Requirements:

• Able to work in a pressurized environment
• 5-day position
• Overtime will be expected from time to time
• The position requires travel within RSA