Web Analytics & Optimisation Manager at VMAGROUP

Job Description

An outstanding opportunity to join the marketing team at this fast growing travel company.

Key responsibilities:-

• Web analytics
• Writing for the web (Meta data, page titles, etc.)
• Experience planning, configuring and running conversion rate optimisation projects
• Proven ability to synthesise conversion funnel analytics, testing (such as A/B and multivariate), and customer insights into business results
• A high degree of numeracy with strong Excel and data analysis skills;
• Knowledge of popular keyword tools
• Basic knowledge of HTML/CSS
• Travel/eCommerce/online conversion driven business experience
• Google Analytics Individual Qualification certification
• Google AdWords Certification – either fundamentals or advanced
• A Digital Marketing certification • Google Tag Manager or similar tag management platform
• Experience with online advertising platforms (AdWords, Facebook, AdRoll)

Skills & Abilities:-

• Ability to multi-task & to work well within a team
• Leadership and communication ability to help manage projects
• Analytical and research skills
• Internet literacy
• Creative thinking and problem solving

Education:

• Matric
• Relevant tertiary qualification.