Assistant Brand Manager at Performance Brands (Pty) Ltd

Job description

The Performance Brands Marketing team is responsible for all the marketing activity for the First Ascent and Capestorm brands.

We are looking for a highly motivated Assistant Brand Manager who is passionate about growing brands, in particular through the acquisition and engagement of brand fans, to join the team at our Head Office in Cape Town.

Reporting to the Performance Brands Brand Manager, this role is a fantastic opportunity to grow your career in multi-channel brand management & communication while working on two of South Africa’s leading sporting and outdoor brands.

You will be involved in all facets of customer engagement for both First Ascent & Capestorm including traditional, digital and social media, including digital and video content creation.

If you love engaging brand customers in conversation, have a flair for marketing, are used to rolling up your sleeves to get results and you have an endless supply of energy, enthusiasm and initiative, then this is the career adventure for which you’ve been waiting.

Key Role Responsibilities:

Development, execution and monitoring of the social media strategy to grow each brand’s customer base and to create a large pool of passionate and vocal customer brand evangelists - Development & management of the social media calendar ensuring that it aligns with the brand calendar events and activities

Social media account management including active engagement with customers on:

• Facebook, Twitter, Instagram, YouTube, website contacts / customer mail
• Ensure a high level of brand exposure through advertorials and gear reviews by: - Forming and maintaining relationships with key media players - Organizing and managing seasonal reviewer range review events - Monitoring effectiveness and responding to feedback from reviews
• Conceptualization of digital & video content for use on multiple digital platforms
• Liaison with sponsored brand athletes to ensure optimal brand exposure
• Marketing of sponsored events and assistance in organizing and running the brand involvement at these events (gear orders, branding, activations and pre and post event media)
• Involvement in conceptualization and implementation of the brands at various expo’s with suppliers, internal departments and expo organizers.
• Measuring and reporting on campaign and activity results

Skills Required:

• A marketing qualification (degree or diploma)
• At least 2 years of marketing / digital marketing experience
• Excellent communication skills – both verbal and written
• A solid grounding in social media marketing

Personal Attributes:

• A love for brand marketing and the sporting and outdoor industry
• Passionate about digital marketing and up to date on all trends and opportunities
• A passionate and highly active user of social media
• Calm, considered customer orientated communicator
• Good team player but also able to operate independently with strong initiative
• Dependable and detail orientated
• Ability to multitask in a fast-paced environment with multiple deadlines
• Excellent time management
• Performance Brands offers a competitive salary (based on experience) with pension, medical aid and other incentive benefits. As a company, we place significant emphasis on staff growth and development.
• Performance Brands is a subsidiary of Holdsport Limited, listed on the JSE.