Head Of Marketing at Mobile Guardian

Job Description

As the Head of Marketing at Mobile Guardian, you need to demonstrate:

• Ability to develop and execute a global marketing strategy, but also be the hands-on executor.
• Strong track record of positioning a brand and a good understanding of the IT services and technology industry.
• Have an appreciation of good visual design, and comfortable working with designers to get the right results.
• Hands on in: the real world (events, community involvement, conferences) and the online world (media/social media, groups, forums)
• Confidence to be part of the Mobile Guardian leadership team.
• Ideally you will have previous multi-sector marketing technology industry experience in a B2B environment, shaping value propositions and ABM (account-based marketing) solutions (non-vendor product) with a demand lead focus (not defaulting to a traditional lead generation model).
• The marketing role is seen as an extension of the sales team - you need to have a commercial mind - including the ability to generate leads, offer complete sales support, database and target audience analysis as well as create and measure sales campaigns.
• Experience developing and executing strategic marketing plans, monitoring performance and managing budgets.
• Strong background in digital content marketing with an ability to utilise the right content, at the right time, through the right channels to progress leads through the funnel.

Responsibilities

• Digital marketing strategy.
• Management of website content including tonality and customer messaging.
• Assist with customer feedback into product development.
• Oversee creation of blogs – approval of content and schedule social strategy to align with product offering.
• Production of digital and hard sales and marketing collateral including stationery.
• Supporting the sales team by driving registrations through online marketing mediums.
• Management of ecommerce and digital marketing metrics.
• Coordinate development of digital marketing assets.
• Manage and optimise PPC campaigns and SEO.
• Manage and coordinate PR.

Qualifying criteria

• A candidate with a proven track record of success in their academic achievements and career.
• A three+ year degree in business, marketing or communications, with honours.
• An MBA would be advantageous.
• A minimum of four years' marketing experience.
• Experience working across marketing channels - digital, ATL, partnerships - with demonstrable results.
• Google analytics and SEM knowledge.
• Analytics: ability to analyse data to improve strategic decision making and implementation.
• A stickler for detail.
• A real ‘go-getter’.
• Upbeat attitude.
• Innovative.
• Creative.

Mobile Guardian is a high-growth customer-centric company and as such, we offer extremely promising and achievable career progression opportunities.

Remuneration dependent on qualifying criteria.