Online Marketer at EPI-USE Labs

Job description

EPI-USE Labs, a global software solutions company, is looking for a highly-skilled digital marketer to join its global marketing team.

The successful candidate will be responsible for driving the company’s online marketing strategy by implementing and integrating marketing activities across a variety of online channels. The online specialist will utilize analytics to optimize the company’s online presence and ensure a positive user experience during every phase of the buyer’s journey. A customer-centric approach to marketing is essential to align with the company’s inbound marketing strategy.

Responsibilties include (but are not limited to):

• Managing online brand and digital marketing campaigns to increase brand awareness
• Ensuring a positive user experience during each stage of the buyer’s journey
• Monthly reporting across all marketing efforts
• Evaluating effectiveness of campaigns through calculating return on investment and optimising campaigns accordingly
• Overseeing email marketing campaigns and giving input into social media strategy

Requirements:

• Proven track record in delivering sales leads through online marketing
• Experience managing websites and web projects
• Working knowledge of template-based websites
• Good understanding of online best practices
• Extensive knowledge of SEO, CPC and social media channels
• Extensive experience using Google Analytics and Google AdWords
• Good understanding of UX and the buyer’s journey
• Basic knowledge of html and CSS an advantage